La’Nae D. Norwood

***** ******* **. 323-***-****

Fontana, CA 92336 acecl1@r.postjobfree.com

DIGITAL SALES PROFESSIONAL

STRENGTHS A seasoned sales professional with proven and documented ability exceed sales quotas:

● 9 years of strong outside sales experience.

● Closed and Managed over $700,000 in New Digital Revenue in 2013.

● Advanced experience and knowledge selling and managing complex PPC/ SEM, SEO,

Social, Mobile, Video, Display, Retargeting, Rich Media and Email advertising campaigns.

● Master of presentations with powerful but gentle closing abilities, 80% career close ratio.

● Extensive cold calling experience.

● Specialize in acquiring large/ major accounts with multiple locations, Retail and Auto Industry.

EMPLOYMENT

Oct 2013- Feb 2014 Digital Regional Account Executive G/O Digital (Gannett)

G/O Digital is a full service digital marketing agency offering marketing solutions on the local and national level

including: search engine optimization (SEO), pay per click advertising (PPC), social media, mobile, web

development, retargeting, and email. Gannett is the largest U.S. newspaper publisher as measured by total daily

circulation. Its assets include the national newspaper USA Today and the weekly USA Weekend. Gannett is

also a Fortune 500 Company which owns major brands Careerbuilder.com and Cars.com.

Jun 2012- Oct 2013 Digital Specialist/ Account Executive Digital First Media/ LANG

Digital First Media which operates Digital First Ventures, MediaNews Group and Journal Register Company with

more than 800 digital and print products in 18 states serving 57 million customers per month.

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Key Achievements

● 167% to goal YTD.

● Sold and closed largest PPC campaign in 2013. ($28k p/ month)

● Top 5 in New Digital Revenue in Western Division

● Brought in over $700,000 in New Digital Revenue, all new business.

● Assist Inland Divisions Retail Reps on 4 legged calls to Present and Close Digital Suite of Products

Jan 2011- April 2012 Account Executive MUZAK

An international corporation that is based in North Carolina, annual revenue exceeds $400 million

annually and is the leading provider of branding experiences which included music programming, drive

thru systems and maintenance and digital signage to over 500,000 clients globally.

Key Achievements

● Over 200% to quota every month since starting at company.

● Currently ranked #11 Nationally out of 300 sales reps.

● Currently ranked #3 on Rookie Ranking nationwide.

July 2008 – Nov 2010 Media Consultant/ Account Executive IDEARC Media

Formerly, Verizon Information Services.

An international company and based in Dallas, Texas that generates $200 Million annually. A market

leader and fast-paced inside/outside sales company in Search Engine Marketing/ Optimization, Print and

Internet Advertising and Marketing. IDEARC Media employs over 11,000 people worldwide.

Approached potential and existing clients through cold- calling to set appointments and acquire new

business and up sell existing clients. Also, performed sales presentations and need analysis to identify

business objectives and goals, while linking benefits of companies’ product/ service. In addition to

developing sales presentations, I developed creative marketing strategies to help accomplish client’s

goals and followed up with owners to answer questions and resolve concerns. Generate referrals and

build personal relationships with each client and close sales by signing contracts and securing deposits.

Key Achievements

Frequently earn recognition for top sales performance

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Rapidly advanced through positions and promoted to sales trainer

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Closed 75% - 80% of all deals

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Selected to participate in mentoring program to assist other sales representatives

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July 2005 – Jun 2008 Account Executive Yellow Book USA

A fast paced outside sales company in business advertising and marketing. A Fortune 500 industry

leader, Yellow Book employs over 5,000 employees, and obtains over $100 Million in annual revenues.

Performed sales presentations and conducted needs analysis for new and existing clients. Followed up

with clients to answer questions and generate referrals.

Key Achievements

President’s Club Achievement Award, 2007

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Broke company’s sales record in a canvass, selling over $750k in a quarter.

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Successful Closing rate of 80% in new business.

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Participated in Leadership Mentoring Program

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EDUCATION

Associate of Arts, Business Administration, San Bernardino Valley College

Associate of Arts, Liberal Arts, San Bernardino Valley College

Completed over two hundred hours of sales training, including world renowned Sandler Sales Training.

Class of 2005, Commencement Speaker, San Bernardino Valley College

Google Adwords Certified 2008, 2012

AFFILIATIONS

Member of National Association of Women Business Owners (NAWBO)

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