Sales Manager

Linda Rio

**** ******* **** #*** *****, Florida 33771 Cell 863-***-****

OBJECTIVE

To obtain a challenging management position in the lodging industry, which

will utilize my current abilities developed through my experience and

training.

EXPERIENCE

H. I Development

Holiday Inn St Petersburg N - Clearwater

May 2013 - July 2014

Director of Sales

. Direct and manage the activities of a four-person sales staff and a

catering department.

. Responsible for the development and implementation of all sales and

marketing plans for a 173-room hotel and 4,600 sq ft of

banquet/meeting space.

. Responsible for preparing and presenting sales/catering reports to

owners on a weekly basis.

. Responsible for interviewing, hiring, terminations, disciplinary

actions, performance evaluations and development/training of all sales

personnel.

Exceeded Sales Goals for the 1st and 2nd Quarter of 2014.

InterContinental Hotels Group

CANDLEWOOD SUITES - Corporate Managed Hotel, Jacksonville

May 2009 - April 2013

Director of Sales

. Responsible for sales and marketing of 111-room all suite hotel.

. Successful in securing extended stay projects.

. Added 10+ corporate travel programs by diligently completing RFP's and

following through with clients and decision makers.

. Make outside sales calls and participate in networking events in order

to establish and strengthen relationships with corporate clients.

. Ranked #1 in January 2011 for Top Individual Sales Performance for

Candlewood Suites, InterContinental Hotels Group

Park Management Group

JAMESON INN

June 2008 - April 2009

Regional Sales Manager

Develop and maintain corporate, SMERF, and group business for eleven

properties throughout Georgia and Florida.

. Maintain awareness of direct competition and current market trends.

Identify demand generators for each market.

. Conduct competitive rate/amenity analysis.

. Conduct site inspections, sales blitzes, trade shows and

presentations.

. Participate in networking events in order to establish and strengthen

relationships with all clients.

HOLIDAY INN LAKELAND-SOUTH- Lakeland, Fl

November 2006 - June 2008

Director of Sales

. Responsible for generating room sales in all markets.

. Responsible for interviewing, hiring, terminations, disciplinary

actions, performance evaluations and development/training of all sales

personnel.

Represent the hotel at industry conventions and local business and

community organizations.

. Maintain liaison with other hotel-level departments to facilitate

services agreed upon by the sales office and prospective clients.

. Prepare yearly Marketing Plan, month-end reports, and expense reports.

HOLIDAY INN STADIUM - Philadelphia, PA

October 2005 - April 2006

Corporate Sales Manager

. Responsible for generating sales in the corporate market.

. Participated in all corporate sales blitzes, trade shows and

presentations.

. Conducted all site inspections with potential corporate clients.

INN AT CHESTER SPRINGS HOTEL AND CONFERENCE CENTER -Exton, PA

July 2004 - August 2005

Director of Sales and Catering

. Direct and manage the activities of a five-person sales staff and a

two-person catering department.

. Responsible for the development and implementation of all sales and

marketing plans for a 215-room hotel and conference center.

. Maintain liaison with other hotel-level departments to facilitate

services agreed upon by the sales office and prospective clients.

. Personally responsible for maintaining rapport with the top 10 revenue

producers.

. Responsible for preparing and presenting sales/catering reports to

owners on a weekly basis.

. Responsible for interviewing, hiring, terminations, disciplinary

actions, performance evaluations and development/training of all sales

personnel.

. Attended ABA convention 2004

. Achieved Sales Goals for the 3rd and 4th Quarters of 2004.

. Serve as Manager-on-Duty as needed and direct operation of hotel

during those time periods.

LA QUINTA INN - Bolingbrook, IL

December 2002 - July 2004

Director of Sales

. Developed and implemented Sales and Marketing Plan for opening of new

branded hotel and directed activities for grand opening function.

. Through sales calls in local market, built business from a zero base

to an average of over $60,000 monthly sales in less than 12 months.

. Conduct property tours to potential clients and signed contracts for

major groups such as Wal-Mart, NASCAR and Bekins Moving Company.

. Active member of the Chamber of Commerce and served as treasurer of

the Will County Lodging Association.

. Prepare monthly marketing and sales reports for senior management

. Exceeded sales objectives and goals for 4 consecutive quarters.

HAMPTON INN - Exton, PA

2000-2002

Director of Sales

. Responsible for generating room sales in all markets.

. Attended NTA convention 2000 and 2001

. Prepared yearly Marketing Plan, month-end reports, and expense

reports.

. Participated in all corporate sales blitzes, trade shows and

presentations.

. Conducted all site inspections with potential clients.

. Developed and distributed all sales and marketing publications.

. Sold, scheduled and coordinated meeting space.

HOLIDAY INN LAKESIDE - Lakeland, FL

H.I. Development Corporation

1993-1998

Director of Sales

CERTIFICATIONS

American Hotel & Motel Association Educational Institute, East Lansing, MI

Certified Hospitality Sales Professional (CHSP)

REFERENCES- available upon request.

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