Joe Crowder **** Owendale Drive Fort Worth, Texas 76116
817-***-**** ace9cj@r.postjobfree.com
www.linkedin.com/in/crowderjoe
Qualifications
. Master's Degree in Business Administration
. 8+ years downstream marketing and brand management
. 6+ years leading product development and product management in a
manufacturing environment
. 4+ years leading a marketing team
. 4+ years creating and executing distributor programs to drive channel
sales
. 4+ years of account management and distribution sales experience
. 2+ years direct sales experience
. Medical device and healthcare product development and marketing
experience
Professional Experience
Gatekeeper Systems
Sr. Product Manager, Grand Prairie, TX 2014 to Present
Hired to investigate, analyze and determine new markets for products lines.
Managed complete line of material handling products and have full life-
cycle responsibilities for product lines.
- Developed new product development process: Created new product
development pipeline for entry in to new markets.
Kavo Kerr Group - A Danaher Company
Sr. Channel Marketing Manager, Coppell, TX 2010 to 2014
Lead a team of 3 direct reports and 22 sales and marketing managers in
creating a distribution sales and marketing strategy. Managed a $2.5
million annual marketing and promotions budget for 4 separate operating
companies. Consistently drove sales through distribution 3x market growth
while reducing costs to market products. Total sales responsibility of $311
million.
. Consistently outperformed market growth: Achieved $55 million in
incremental growth over 24 month period or 7.8% in 2011 and +7% in
2012, this in a dental market which grew in the low single digits.
. Lead Marketing and provided account management support: Worked with a
network of 107 dealers to drive sales out through the distributor
channel; created 500-700 advertisements and executed 50-70 dealer
sales programs annually.
. Overhauled channel marketing and advertising: Increase marketing
exposure by over 40% while cutting advertising expenses by 20-25%
annually.
. Create a distribution sales representative website: Conceived and
developed a dealer sales representative website which has been
utilized by over 1500 dealer representatives and double lead
generation to over 2000 new customer leads in 6 months; lead close
rate for this program increased to 40% from 25%.
Axis Dental Division - Kavo Kerr Group - A Danaher Company
Product Manager, Coppell, TX 2008 to 2010
Hired to manage a team of 2 direct reports, create a formal product
development process, provide life cycle management, and develop new product
for the entire $25 million portfolio.
. Created a formal product management process: Implemented a "gate"
style product management process to which reduce failed product
launches and improved new product launch success to 80% from 40%.
. Reduced go market time: New products were brought to market in 50%
less time and tripled the product development funnel ..
. Lead multi-functional teams: Transitioned sales and marketing
responsibilities for 2 products lines, with over $4 million in sales;
this resulted in revenue growth of nearly $2 million over the 2 years
after transition.
. Partnered with domestic and global suppliers: to improve current
products and bring 15 new products and lines to market, resulting in
over 11% annual sales growth from new products.
Joe Crowder - Page Two 817-***-**** ace9cj@r.postjobfree.com
Tacony Corporation
Product Manager, Fort Worth, TX 2006 to 2008
Hired to create a formal product development process, provide life cycle
management, marketing management and develop new products for the entire
$30 million portfolio.
. Overhauled direct marketing approached: Created a market targeting
process which increase response rates on direct marketing pieces by 8-
10%; grew flagship marketing piece monthly sales by 40% and
established strong share in two new customer profiles.
. Grew several customer segment sales by over 50%: through customer
analytics, new product positioning and targeted marketing.
. Cut costs and grew sales in a key product line: Grew sales by over
$150k annually while finding $200k in savings through an evaluation
of new suppliers.
. Launched a new product vertical: partnered with domestic and global
suppliers to launch a new product category which resulted in $1.2
million in sales over 18 months; or 6% in incremental growth.
. Corrected a serious design flaws: Identified the cause of a product
failure and worked with overseas and domestic suppliers to correct a
serious design issue and improve a key product line to prevent a loss
of nearly $3 million in sales and grew the product category by 10% in
first 12 months after launch of the solution.
Signtronix Corporation
Sales Consultant, Fort Worth, TX
2004 to 2006
Hired to learn the business from the "ground-up" and then launch a
consulting division for industry specific customers in the storage
industry. Top 5 rookie sales person within 6 months.
- Designed and launched a consulting service for the storage industry:
Comprehensive program for on-sight analysis of a customer's location
for design and placement of signage and other display marketing.
- Signed the largest corporate client in company history: Signed U-Haul
to a site consulting contract within the first month of launching the
new program.
EARLIER BACKGROUND
1997 to 2004
Courier and Flow Coordinator: FedEx Corporation, Fort Worth, TX
Dental Assistant: Dr. O.Z. Helmer D.D.S., Fort Worth, TX
Education
Master of Business Administration, University of Phoenix, Fort Worth, TX
Bachelor of Business Administration, Texas Wesleyan University, Fort Worth,
TX
Training and Certification
- Danaher Business Systems, Coppell, TX
- Danaher Problem Solving Process, Chicago, IL
- Product Management Certification - Association of International
Product Marketing Management
- Product Marketing Management Certification - Association of
International Product Marketing Management