Sumeet Nayyar Contact No: +91-981**-*****
E-mail: ******.****@*****.***
Seeking assignments in Product Management / Business Development / Product Strategy
& planning/ Marketing with a leading organization
An astute professional with over 8 years of experience in the areas of Business Development, Client
Servicing, Key Account Management & Marketing Campaign. Adept at adopting emerging trends,
addressing industry requirements to achieve organizational objectives & profitability norms. Hands
on experience in marketing a wide range of services and achieving business targets. Proficient in
managing Client Servicing, sales operations, building relationships with clients & achieving desired
goals. Deftness in developing result oriented plans to augment business, building relationship &
developing new markets for business excellence. Proficient in grasping new technical concepts and
utilizing them in an effective manner. Possess excellent communication, relationship management.
Areas of Expertise
Business Development
Analyze business potential, conceptualize & execute strategies to drive client servicing,
augment turnover and achieve desired Goals
Defining and implementing profit-oriented client servicing and marketing strategies.
Monitor competitor activities and devise effective counter measures.
Identify, qualify and pursue business opportunities through market surveys and mapping as
per targeted plans as well as through lead generation.
Contributing actively to product improvements through customer feedback and proactively
anticipating market needs.
New Market Development
Identify new market segments and tap profitable business opportunities.
Evolve market segmentation & penetration strategies to achieve product wise targets &
Goals.
Key Account Management
Interface with Individuals / key influencers among Corporate for ascertaining
requirements, making presentations and delivering need based product solutions.
Ensure speedy resolution of queries & grievances to maximize client satisfaction levels.
Maintain excellent relations with clients to generate avenues for further business.
Strategic sourcing of avenues to bridge the gap between the advertiser and his targeted
audience, by creating opportunities for them to communicate via customized special
features.
Ensuring client servicing to the clients as per the guidelines of key account management.
Servicing, upgrading and monitoring Key and High value accounts.
Client Relationship Management
Ensure continuous interaction with the customer to make sure that areas of concerns can be
worked upon for improved service levels.
Provide customer service in order to increase client satisfaction, program growth and new
product introductions.
Monitor client relationship and program performance to meet and exceed client goals.
Professional Qualifications:
A1 in German Language from Max Mueller Bhavan, New Delhi, 2013
A2 in German Language from Max Mueller Bhavan, New Delhi, 2013
B1 in German Language from Max Mueller Bhavan, New Delhi, 2014
Academic Qualifications:
Masters in Business Administration (MBA) from IELM University, 2011
Post Graduation Diploma in Marketing & Sales from Bhartiya Vidya Bhavan, New Delhi,
2007
Commerce Graduate with B.Com Pass from PGDAV College, Delhi University, 2004
12th in Commerce, CBSE Board, New Delhi, 2001
10th, CBSE Board, New Delhi, 1999
Work Experience
Business Development – Pragati Infovision Pvt. Ltd.
Sr. Manager, June’10 – Till date
Handling the Key Accounts namely IBEF, Dentsu Communications, Ogilvy & Mather, McCann
Erickson, Percept H, Bates, Publicis Group, Havas Worldwide, Greenply, etc.
Establishing corporate goals, short term & long term budgets and developing business plans
for enhancing revenues & controlling expenses
Developing marketing plans designed to assure achievement of agreed to volume, market
share and profit objectives
Implementing strategies for acquiring business from clients and effectively using the
potential of existing accounts
Identifying prospective clients in the assigned territories, generating business from the
existing clientele, thereby achieving business targets
Building & maintaining healthy business relations with corporate clients, maximizing
customer satisfaction by meeting service & delivery norms
Handling project planning, execution and management in tune with the core business
objectives (including effort/ time/ cost estimation, resource loading and contingency
planning)
Implementing project plans within pre-set budgets and deadlines
Business Development – Mahatta Multimedia Pvt. Ltd. (Representatives for
www.corbisimages.com )
Manager, Jun’07 – April’10
Exploring, Identifying and undertaking potential business opportunities in the market.
Managing and leading a team of Sales Executives.
Handling the Key Accounts namely Airtel, Aircel, JWT, McCann Erickson, Ogilvy & Mather,
Rediffussion Y & R, etc.
Raised the Turnover of the company from 1 Crore to 5 Crores
Mapping the client’s requirements, preparing account plans and providing them customized
business solutions.
Generation and retention of business, handling different segments of the financial markets,
Ensuring business retention.
Tracking competition and maintaining competition database.
Motivating and ensuring that the team achieves their targets.
Sales & Distribution - Interactive Distribution (Auth. Concessionaires for Hindustan Unilever
Ltd.)
Asst. Manager, July’06 – May’07
Handling the Key Accounts namely PVR Cinemas, Fun Cinemas, Aptara, McCann Erickson,
MDLR Airlines, Ansal Properties, etc.
Developing Sales plans and budgets to achieve & exceed the annual sales objectives for the
company. Monitor and control the sales budget to ensure optimum utilization of resources
in the region.
Conduct regular market visits to check route coverage, competitor activity and continuously
search for new opportunities in order to increase sales in the region.
Client Servicing – Vatican Travels Pvt. Ltd.
Key Account Executive, May’05 – June’06
Driving Client Servicing, Sales & Marketing, and Business Development initiatives across
Delhi/ NCR region.
Actively involved in handling Customer Queries and managing their satisfaction level.
Coordinated with different Departments to ensure customer satisfaction and providing
complete feedback.
Successfully dealing with the existing Key Accounts & responsible for getting new accounts
as well.
Personal Details
Father’s Name – Mr. S.K Nayyar
DOB – 02nd December, 1983
Marital Status – Married
Nationality – Indian
Address – G 70, Lajpat Nagar 1, New Delhi – 110024
Date: Specimen