Business Analyst/Data Analyst/Consulting Sales

Raghav Mehra Mobile: +1-212-***-****

Email: ******.*****@*****.**.**

SUMMARY

Accomplished Business Analyst, with strong experience in requirements analysis, developing use cases and all stages of SDLC.

Led and delivered complex business projects in the HR Technology & Media Industry. Skilled with business function diagnostics,

report generation with exceptional documentation and client management techniques.

PROFESIONAL SNAPSHOT

PROFESSIONAL EXPERIENCE

Towers Watson India, Gurgaon Office Senior Analyst May 2011 – February 2013

Project Management and Delivery

• Led project teams to deliver complex business assignments in the field of HR Research Surveys, HR Technology

and Human Capital Consulting projects. Responsible for resource allocation, budgetary planning and delivery.

Requirements Analysis

• Applied Agile framework and Scrum methodology. Effort involved authoring user stories based on prioritized product

backlog and reviewing/approving built functionality towards the end of sprint cycles.

• Designed and developed Use Cases and UML diagrams

• Organized meetings with the development teams to elicit use cases and document them into Business Requirements

Document (BRD), Functional Requirements Document (FRD)

Client Management

• Maintain key accounts of primary clients to ensure timely delivery, and generate repeat business through establishing

long-term relationship. Run timely diagnostics on client’s functions and identify business cases.

Jus Punjabi LLC. Business Analyst November 2013 – till date

Requirements Analysis/Business Analysis

• Leading projects for delivering broadcast content on digital media platforms. Successful projects executed and

delivered using Agile and Waterfall methodology (Jus Radio Mobile Application, Jus Network on Dishworld, YuppTV )

• Liaise with users and stakeholders to Elicit, Analyze, Communicate and Validate requirements using JAD, JAR, and

Brainstorming sessions, identify Functional, Non-Functional, and Business Rules, subsequently prepare BRD/FRD

for technical vendor, and ensure flawless implementation.

• Analysis and documentation of clients’ business model. – Advertising requirements, Target demographics, go-to-

market strategy, brand positioning and budgetary planning.

• Responsible for updating website and social media through effective communication and vendor management.

Data/Trend Analysis

• Analyze and evaluating competitive and technological landscape through primary data inputs, to aid client and

management decision-making.

• Conduct primary research through available media to ascertain advertiser and subscriber landscape, thereby

identifying new marketing opportunities for client.

Client Management

• Maintain and expand advertising portfolio of key advertising partners through establishing long-term business

relationship and providing customized solutions.

EDUCATIONAL QUALIFICATION

Masters of Business Administration 2009-2011 (Majors - Marketing, Minors – International Business)

Symbiosis Institute of Management Studies (SIMS), SIU, Pune, India

CGPA of 2.4/4

Raghav Mehra Mobile: +1-212-***-****

Email: ******.*****@*****.**.**

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