J ane E .

H o r e t sk y

**** * ** **** * r ive E r ie, PA 16510 Phone: 814-***-****

h or et sk y001@gmai l . com

Skil l s

M ar k eti n g Str at egies & Campai gn s D ev elopm en t of T r ai n i n g M ater ials

F undraising Grou p F aci l i t at ion

Teaching Volunteer & Business Pu bl i c & M edia Rela t ion s

Curriculum

Research, Outcome-Based Planning &

I n te rn at ion al Col lege P romot i on Evaluation

G rant Writing B usiness Con su l t i n g

Ph ot ogr aph y & A dobe Software Pu bl i c Speaki n g

Leadership & Organizational A lumnae Relations

Behavior

Volunteer Management

Awards and Boards

Make A Difference Day National Recognition Award, 1998

LECOM Student Scholarship Auction Committee, 2000-2005

Y ou n g E r i e P r ofessio n a l s G en -E Award R eci pi ent, 2008

Women I n L ead er shi p St eer i n g C om m i t t ee, 2008-09

Gi rl Scout s Awa r d s of D ist i n cti on, 2009

ATH E NA P ow er L i n k P an el, 2005-2009

Gi rl Scout s 100t h An n iv er sa r y C om m i t t ee, 2012

Girl Scouts Premier Awards of Distinction Adult Mentor Program Lead, 2013

Performance Excellence Award, 2014

P r of essi on a l

E xp er i ence

GI RL SCOU T S WE ST E RN PE NNSY L V AN IA – E di nbor o, PA

D iv is i on of Gi r l Scou t of U n ited St ates of A m er ica b u il d s gi r ls of con fi d en ce, cou r age an d ch ara ct er .

Di r ect or, V olun teer M a n a gemen t, 10/2010 to Pr esent

M a n aged vol u n t eer m an agem en t f un ct i ons while over seei n g a f ive-m em ber t eam an d over 7,000

v ol un t eer s who worked directly with over 35,000 girls . D i r ected vol u n t eer-man agem en t, public relations,

media r elat i ons, educat i on al dir ect i v es, and volunteer recr u i tm ent/ r et en t i on an d a l u m n ae i n i t iat i ves.

Sel ected Accom pli shm en t s:

D evel oped an d l aun ched adu lt aw ar ds pr ogram w ith over 208% i n cr ease i n n u m ber of overal l adu l t

aw ar ds w ithin on e year.

Taught volunteer training curriculum, processes and policies to staff and adult volunteers.

Ma in ta i ned over 7,000 vol u n t eers i n 27 coun t ies l ocat ed i n N or th w est Pennsylv an ia t h r ough i n t er n al v ol un t eer

database.

Created v ol un t eer pr ocess i n or der t o appr ove/di sappr ove pot en t i al v ol un t eer s. Colla borat ed

eff or t s w ith several depart m ents to br i n g f i n al ou tcome of new v ol un t eer pr ocess.

D evel oped f u n dra isi n g eff or t s f or a l u m n ae r ecr u itm en t to i n cr ease member sh i p/vol u n t eer s.

Facilitated volunteer focus group comprised of volunteers and staff to establish an effective volunteer process.

Wr ote cou r se gui des an d t ra i n i n g br ochu r es t h at enh an ced t h e v ol un t eer recr u itm en t eff or t s.

Wor ked colla borat i vely on m edia k i ts t h at dem onst r at ed k ey mar k et in g an alyt i cs an d dem ogra ph i cs f or use

i n v ol u n t eer r ecr u itm en t s. E ff or t s w ere cr edi t ed as i nst r u m ental i n cl osi n g n u m er ou s h i gh -l evel par t ner shi ps t h at

i n cr eased n u m ber of vol un t eer s.

th

E xecu t ed 100 A n n iver sary Gra n d Cel ebrat i on to i n cl ud e special even t s, v ol un t eer oppor t un i t i es an d girl

act i vi t i es.

Wrote and published Girl Leadership Guide Creating Women Leaders in Your Community, Mercyhurst

U niversity graduate research-based project.

ERIE I NSUR AN CE – E r ie, PA

F or tun e 500 A u t o/Commer cial/L ife I nsur an ce Com pan y

M a r ket in g Speci a li st I I I, 12/2009 to 9/2010

Serv ed as commer cial l i n es i n sur an ce pr oj ect leader f or st r at egic mark et in g departm en t. Repr esen t ed commer cial

l i nes f or al l

comm un i cat i on s eff or t s i n t er n all y and ex t er n ally. Su ppor t ed an d educat ed i n sura n ce agen ts w ith all

commer cial l i nes comm un i cat i on s needs through mixed-media campaigns.

Sel ected Accom pli shm en t s:

F acilitat ed an d l ed commer cial l i n e i n sur an ce pr oj ect t eams t o en sure pr ofit i n cr ease an d com pl et e cli ent

sat isfact i on .

D evel oped i n n ovative an d pr ogr essive commer cial l i n e comm un i cat i on campai gns to su ppor t agent s.

I n cr eased an d cl osed sal es as a r esu lt.

L ed mark et i n g commer cial l i n e t e am on commu n i cat i on i n it i at i v es, pla n s an d scopes to ensu re an

i ncr ease i n com pan y/agent pr odu ct i vi t y.

GAN N ON U N I VERSI T Y (SM A L L B U SI N E SS D E VELO PME N T

CE N TER) – E r ie, PA F u l l-service, n a t io na l l y-r ecogni zed a d ver t i sin g,

bu si n ess, an d ma r k eti n g cen t er M a r ket in g C onsul ta n t, 10/2005 t o

10/2009

D evel oped mark et i n g strategies and branding for N orthwestern Pennsylvania small busi ness cli en t s. U sed an

i n t egrat ed appr oach to cr eate balan ced pr ograms f or clien t s to bui l d t h ei r r espect i ve br ands an d busi n esses.

F acilita t ed wom en-based comm un ity gr oups to h elp w ith econ omic i m pact.

Sel ected Accom pli shm en t s:

W rote and taught small business marketing curriculum to entrepreneurs, staff and students at the

U niversity.

• Cr eat ed ent r epr en eu r i al, wom en -based con fer ence to i n cl ude business, w ell n ess an d l eader sh ip

pr ofessi on al devel opm en t creat i n g k n owl edge, ener gy an d passi on for attendees.

D evel oped colla borat i ve br andi n g an d l ogo pr ogram w ith Gann on U n iver sity’s Small Business Development

Center an d M ercyh u r st Col l ege graphic arts program . Th e program engaged small bu si n ess owner s a l on g

w ith coll ege st u den ts w h o pr odu ced l ogos an d messagi n g f or over 40 en t repr en eurs pro bon o.

E ar ned n at i on al r ecogni t i on t h r ough w ebsit es, aw ar ds, an d pr in t f or several or gan i zat i ons an d cl i en ts w ith

i n cr ease i n t h eir pr oduct s, serv i ces an d sal es.

Lake Erie College of Osteopathic Medicine (LECOM) – E r ie, PA

La r gest M ed ical Col lege an d Sch ool of P har m acy i n t h e n a t io n

Assi sta n t D i r ect or of C omm un i ca t ion s & M a r ket in g, 6/2000 to 10/2005

C omm unic a t ion s

C oor din a t or,

C omm unic a t ion s

Assi sta n t

Par t i ci pat ed i n l ead r ole f or comm un i cat i on s an d mark et i n g depar t m ent f or t h e Col l ege of M edi ci n e an d Sch ool

of Ph armacy . Over saw st ud en ts i n vol un t eer capacity an d on e staff m em ber, a l on g w ith ongoi n g colla borat i on of

several depart m ental committ ees. C r eat ed con cept an d copy f or j ou r n al ads, dir ect mai l campai gns an d sal es

collat eral f or t h e Coll ege of M edi ci n e an d Sch ool of Ph armacy pr oj ect s, even ts an d public relations campai gns.

Sel ected Accom pli shm en t s:

Serv ed as pr i mary edit or an d copyw r i t er on adver t i si n g campai gn s, coll ege magazi n e an d successf u l

coll ege pr ogram la un ch es, speci f i cal l y t h e Sch ool of Ph armacy .

L aun ched n at i on al car seat safet y cer t ificat i on pr ogram f or upcom i n g phy si cia n s an d comm un ity mem ber s.

P roduced i n t er n at i on al v ideo pr odu ct i on feat u r i n g ost eopat h ic medi ci n e i n Japan .

Generat ed colla borat i ve st u den t sch olar shi p f u n d campai gn even t s to i n cl u de an n u al au ct i on, golf t ou r n amen t

an d st uden t sch olar shi p/raffle benef it.

E du cat i on

SL I PPE RY ROCK U N I V E RSI T Y –

Sli ppery Rock, PA

Ba chelor of Sci enc e, May 1991

Maj or: E ngli sh Wr i t i n g l M in or:

Span i sh

ME RCYH UR ST U NIVERSITY – E r ie, PA

M ast er of Sci enc e, Or gan i zat i on al L eader sh i p, M ay 2013

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