***********@*******.***
Jessyca Ayers
Professional Statement
Energetic, motivated, organized and keen public relations professional seeking a position in a fast
paced and progressive environment which recognizes determination to succeed, and rewards
exceptional public and media relations service.
Education
Public Relations
Post Graduate Certificate 2013- 2014
Niagara College Canada, Welland, ON
Tourism Management Business Development 2010- 2013
Niagara College Canada, Niagara-on-the-Lake, ON
Professional Experience
Frogpondfarm Organic Winery 2014 - Present
Retail Store Manager
• Accommodate guests in wine tasting and sale of wines
• Assist with onsite events
• Supervise organization and cleanliness of retail store
• Maintain product stock levels
• Organize retail space to maximise product visibility and sales
Niagara Health System 2014 - Present
Communications Research Assistant
• Part time research to develop a crisis communications flow chart/algorithm, drawing on
public relations research literature of last 20 years
• Working directly with Chief Communications Officer at NHS
• Role includes research and summary, developing new content
• Work is ongoing; will seek to publish when completed
Niagara College Foundation April 2014
Special Events Intern
• Assisted in organization and implementation of event
• Managed media registration at event
• Worked closely with event coordinator to complete event initiatives
• Executed set up and tear down of event
• Managed volunteers involved in event
Embassy Suites Niagara Falls, ON 2012-2014
Front Desk Agent
• Assisted guests with check in and checkout process in an expedited and courteous
manner, providing a pleasant experience for guests in all aspects of service
• Maintained exceptional customer service in all aspects of guest assistance including
providing knowledge about hotel facilities and local attractions
Co
mmunity Leadership
IABC Gift Of Communication Welland, ON 2013-11-06
Volunteer event to assist business owners in solving communication barriers
Scotiabank Convention Center Niagara Falls, ON 2013
Registered volunteer with convention center volunteering for a variety of monthly events
including “Whose Live Anyway”
Grape and Wine Festival St.Catharines, ON 2011
Served and assisted diners in the Niagara College dining festivities.
Ladies In Luxe St. Catharines, ON 2011
Greeted and assisted guests in multiple activities provided at the event.
Summary Of Qualifications
• Experience working with a variety of copy and media materials
• Strong verbal and written communication skills
• Motivated with exceptional multitasking skills
• Computer proficiency in Microsoft Applications, including Word and PowerPoint
• Experience with online research
• Proficiency in media copy writing, including media and press releases, media advisories,
and communications plans
• Experience with social media, expertise in outlets such as Pinterest, Instagram and
• Comfortable working with deadlines and under pressure
References
Available upon request