Sales Marketing
Resume:
JAMES H. GOLDSTONE
Sunny Isles Beach, FL 33160
Home: 786-***-****
Cell: 954-***-****
Skype: James.Goldtone1
***********@*******.***
PROFESSIONAL SUMMARY
Strengths include strong leadership abilities, full P&L
responsibility for market, and product and image management.
Background in major corporate environments, with additional start-
up/entrepreneurial project experience. Comfortable with full or
collaborative responsibility for strategic direction of
organization's public image and/or product/service lines. Special
strengths in demonstrated creativeness in developing sales and
marketing strategies and promotional materials and negotiating
business partnerships while surpassing yearly sales goals.
Excellent presentation skills too. Significant international
experience especially in Latin America, Brazil, and Spain. Fluent
in Spanish, Portuguese, and able to relocate.
PROFESSIONAL EXPERIENCE
Goldstone ELT Consulting Corp
Feb 2013-Present
Responsibilities for setting up BurlingtonEnglish in Brazil and
branding BE in huge South American language market. Selling BE to
institutions and language schools throughout Brazil and attending
key language meetings networking with key individuals and decision
makers.
Cambridge University Press
May 2008-Feb 2013
US, Puerto Rico Eastern Regional Sales Manager
Responsibilities for managing ESL and Classics sales in the US
Midwest, Eastern and Puerto Rico territories. Managing a total of
12 representatives and ESL Language Specialists who interact with
customers in selling and presenting materials in secondary,
university, and private language schools. Responsible for managing
budgets in territory and achieved excellent sales goals in first
year plus a "clean sweep" in crucial CCC adoption I coordinated and
managed. Good rapport with reps and upper management.
National Geographic School Publishers
August 2005-December 2006
Southeast Regional Sales Director
Responsibilities include forecasting budgets in region and leading
experienced sales team of independents. Extensive travel and
visibility with key customers at state and district levels for
National Geographic.
Thomson Learning Mexico City,
Mexico August 2002-August 2005
Director of English Language Teaching
Iberoamerica
Directing all sales and marketing activities for major English
Language Publisher in all of Latin America including Brazil and the
Caribbean, Spain and Portugal. Responsible for P & L, hiring
personnel, sales activities, marketing services, and product
marketing. Responsible for all direct sales and distributor sales
and policies. Reported directly to President.
Saxon Publishers, Inc. Norman, Oklahoma
August 2000 - February 2002
General Manager - Home Study Division
Full P&L responsibility for operating unit with annual revenues of $6
million. Created and implemented strategic marketing plan for growth
in the Home Study Division of major educational publisher. Wrote
Business Plan for LLC.
Selected Accomplishments:
Responsible for 15% annual revenue growth in home study division.
Created new revenue-stream for the new company by developing a
comprehensive business plan and a strategic marketing plan that provided
direction and scope for the unit, making the unit more profitable.
Established key relationships with distributors to expand sales channels.
Created better packaging and product labels for direct sales and retail
sales channels. Formed alliances and negotiated partnerships with key
competitors and international corporations.
Provided solution for used textbook market by creating web based tutorial
products to significantly increase revenues with regular subscription
sales.
Pearson Education-Globe Fearon Upper Saddle River, New
Jersey 1999 -2000
Associate Director of Product Marketing
Directed marketing plans and services for educational products with
a revenue stream of $40 million annually, including developing
sales goals and marketing messages for all major exhibits and
product campaigns.
Selected Accomplishments:
Directed Globe's positioning and presence in new markets such as English as
a Second Language. Lead marketing campaigns that crossed over several
product lines and geographic regions.
Collaborated with key management staff in the Marketing Department and
Sales Department to analyze trends, provide cost analysis, and develop
marketing correlations to best position products and increase market share
nationwide.
James H. Goldstone Resume/ Page 2
Simon and Schuster-Prentice Hall Regents Upper Saddle River, New
Jersey 1997 - 1999
National Marketing Manager
Key management position, reporting directly to the President. Managed $23
million product line while collaborating with management and sales
division.
Selected Accomplishments:
Established new creative marketing products and opportunities while keeping
within budget. Introduced, developed and produced product kits and
promotional videos for international and national sales forces to more
effectively demonstrate products and their applications.
Provided marketing expertise in taking new products from concept through
launch. Initiated team concept collaborating for first time between
editorial, production, sales and marketing departments for more cost
effective and efficient product initiation.
Increased market share and sales by 13% and managed top ESL product line
nationwide.
Thomson Learning/Heinle & Heinle Publishers, Inc. Boston,
Massachusetts 1989 - 1997
Senior Language Consultant, World Languages-Secondary and Adult
Education
Start-up of Secondary and Adult Education Sales Division in Western US
Selected Accomplishments:
. Established Heinle as a player in ESL and foreign language publishing
and increased annual sales from $250,000 to $11 million in eight years.
Provided unparallel service for customers and reputation as a proven ESL
trainer and presenter.
Proficient in MAC and PAC, Microsoft Office including Excel, Word and
PowerPoint
. Designed marketing strategies for Western U.S. and represented
territories that achieved 85% market share in key markets.
. Specialized in multimedia presentations for state, regional and
international language conferences, effectively integrating CD-ROM
learning products in classrooms.
EDUCATION/SKILLS
> BA History University of San Diego 1979
> Thomson International Leadership Programme Candidate Summer 2004
> Publisher's College, International Thomson Publishing, 1993
> Instituto Tecnol gico Estudios Superiores De Monterrey, Graduate
Program, 1982
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