Technical Sales Manager & Business Development Manager
Resume:
Narsingh Rao Routh
*************@*****.**.**
[pic]
Seeking assignments in Technical Sales & Marketing, Business Development &
Key Account Management in a professional organization, assure
responsibility and strive for collective growth and development, always
keeping organization goals as a priority.
CAREER SYNOPSIS
. An astute professional with 9 years of experience in Sales &
Marketing/Business Development, Channel Management, Supply Chain
Management, Key Account Management, Customer Relationship Management,
Sales Promotion, Peoples Management and General Administration in the
Manufacturing Sector.
. Last assignment is as an SALES MANAGER with TATA STEEL EUROPE
previously known as CORUS, engaged in overseeing complete sales &
Marketing/Business Development activities of steel.
. An excellent planner and strategist with proven abilities in
accelerating growth and the distinction of exploring new markets,
standradising sales operations and generating high levels of customer
loyalty.
. Exceptional analytical, communication and interpersonal skills with
demonstrated abilities in training, team building and driving front
liners in highest echelons of performance levels.
. Business development & technical support for Track Rail for Metro
Rails projects in India for the track rails manufactured at France and
UK.
. Business Development & Account Management for specialty steel for
Aerospace, Defence, Auto & industrial application industries.
. Market intelligence, updating market development news, strategies to
increase customer base and explore the possibilities to penetrate in
the relevant market.
. Key Account Management, Major accounts handling like Larsen & toubro,
Hindustan Aeronautics Limited, Delhi Metro, Chennai Metro, Hyderabad
Metro, Kochi Metro, Tata Projects & Vem Technologies
ORGANISATIONAL EXPERIENCE
1. Dec '10 - Till Date TATA STEEL Ltd
Sales Manager- South Asia
2. Nov'08 - Dec'10 IUP JINDAL Metals & Alloys Ltd Dy
Manager- South India
3. Feb'07 - Nov'08 TATA STEEL Distribution & Processing Ltd Dy Manager
- Chennai
4. May '05 - Feb'07 Bhushan Steel & Strips Ltd
Application/Marketing
Growth Path:
. Dec'10 - Till Date Manager - Marketing, Sales & BDM - South
Asia
. Nov'08 - Dec'10 Dy. Manager - Marketing - South India
. Feb'07 - Nov'08 Dy Manager - Marketing - Chennai
. May'06 - Feb'07 Executive - Marketing - Bangalore
. May'05 - May'06 Graduate Trainee - Quality Engineer
CORE COMPETENCIES
Sales and Marketing/Business Development
- Effectuate pre-planned sales strategies for promoting the products.
- Identify and network with prospective clients, generate business
from the existing accounts and achieve profitability and increased
sales growth.
- Conduct detailed market study to analyze the latest market trends
and track competitor activities and provide valuable inputs for
fine-tuning the selling and the marketing strategies.
- Reviewing and interpreting the competition after in depth analysis
of market information to fine tune the marketing strategies and
escalate business volumes.
Distribution & Channel Management
- Identify and network with financially strong and reliable dealers
and liaison agents, resulting in deeper market penetration and
reach.
- Evaluate performance & monitoring distributor sales and marketing
activities.
- Ensuring cost affective Logistics operations and seamless materials
movement to ascertain sufficient levels at each sales
outlet/Distribution channel.
Key Account Management/CRM
- Understand and coordinate client's needs / enhancements,
customization of the product accordingly to provide solutions in
adherence to delivery schedules.
- Ensure maximum customer satisfaction, by providing pre/post
technical assistance, thereby achieving delivery and quality norms.
- Interacting & developing rapport with all internal/external
constituents of all clients at all levels for maximum client
retention and achievement of sales revenue.
Team Management
- Lead, train and mentor teams, ensuring their career development.
- Coordinate activities for identifying training needs of employees
for upgrading their technical and soft skills.
Administration
- Looking after the whole administrative needs of the marketing
department and reporting to GM-Marketing and ED.
- Ensuring effective receivable management by maintaining stringent
credit control policies.
- Overseeing maintenance of optimum inventory levels and smooth
marketing operations.
ORGANIZATIONAL EXPERIENCE
TATA STEEL
Tata Steel is one of the world's most geographically diversified steel
producers, with operations in 26 countries. In Europe it is the second
largest steel producer. The Regional Market Development organization builds
strong partnerships with existing and new steel customers across the
differentiated product portfolio offered by Tata Steel in Europe around the
world.
Designation : Sales Manager - Business Development and Technical Sales &
Marketing
Duration : Dec'10 to Current
Product Handled : Track Rails for metro rail projects, Alloy Plates,
special profiles like track shoes used for under carriage systems, quenched
& tempered plates, High strength low alloy strips, Specialty bars for
Aerospace applications, Nickel plated strips, Boiler quality plates, crane
rails and structural steels.
Responsibilities:
V Tracking for the new tenders issued by various metro projects in India
V Preparation of tenders & technical documents of Rails in accordance to
Indian Railway standards.
V Coordination and close interactions with the Design, Site Engineers,
Quality, and the Client
V Coordination with the plant technical team for the documentation and
quality assurance documents as per IRS T 12 2009.
V Maintaining good relationship with all the officials at all levels of the
client's organization.
V Dealing with quality issues, attending & solving quality issue problems
raised by customers.
V Providing technical support to the customers, supply chain management &
logistics support.
V Key account management of Larsen & Toubro, Chennai metro rail project,
Hyderabad metro rail project, Delhi Metro rail project, Kochi Metro rail
project, Caterpillar, Hindustan aeronautics Limited, VEM technologies,
Wipro and other major OEMS.
V Operating online e procurement portals for participating in tenders
ACHIEVEMENTS
First ever breakthrough in the Indian metro rail projects business by
getting the technical approval for supply of Head Hardened Track rails from
TATA STEEL France rail SA for Chennai metro & Hyderabad metro rail projects
as per IRS T 12 2009 standard working very closely with customer to get the
vendor approval from Chennai Metro Rail limited & Research, Design &
Standards Organization.
ON JOB TRAINING:
Visited TATA STEEL UK and TATA STEEL France Rail mill for technical
training at the factory and at tracks for inspection & track maintenance.
IUP JINDAL METALS & ALLOYS LTD
A joint venture of Jindal Saw & IUP Arcelor, is a leading manufacturer of
High Quality Precision Stainless Steel strips and soft Magnetic Nickel
Alloys. This company is a part of Rs. 20,000 Crores O.P.Jindal Group of
Companies
Designation : Dy Manager - Marketing & Application Engineer
Duration : Nov'08 to Dec'10.
Product Handled : Stainless steel, alloy steel & Nickel alloys
Responsibilities:
V Achieved break-through in marketing and booking of orders for Nickel
Alloy Strips,
V Distinction of booking, first order for supply of Nickel Alloy Strips in
the New Venture.
V Distinction of bagging the single biggest order in a month for 50MT from
an OEM Customer.
V Distinction of the region with the least outstanding at the end of the
financial year.
V Played a pivotal role in adding key customers like IGP Engineers (Biggest
Industrial Gasket manufacturers in India), Auto Ancillaries & export
business.
V An excellent planner and strategist with proven abilities in accelerating
growth and the distinction of exploring new markets, standardizing sales
operations and generating high levels of customer loyalty.
ACHIEVEMENTS
Developed new customer from France for export of stainless steel strips.
TATA STEEL DISTRIBUTION & PROCESSING LTD
TSPDL has been partnering with Tata Steel in delivering the best product
and service quality to reputed OEMs in India, such as Tata Motors, TVS,
Ashok Leyland, Toyota, Ford, Hyundai, Honda, Maruti, Whirlpool, LG,
Samsung, and Bajaj. TSPDL provides uninterrupted just-in-time supplies of
right quality steel of desired sizes which creates significant reduction in
the supply-chain costs, inventory holding and pre-production processing
costs at the customers' end.
Designation : Dy Manager - Marketing & Application Engineer
Duration : Feb'07 to Nov'08.
Product Handled : CRCA, HR, HRPO, GA and Structural steel of various
grades of Steel.
Responsibilities:
V Increased Sales volume with the existing customers.
V Visiting the costumers and survey of market.
V Planning & Procuring raw material from Various Mills.
V Costing and Analysis of Market Fluctuations.
V Dispatching the Material as per the schedule.
V Planning for the Slitting and Shearing.
V Maintaining customer satisfaction and better relationship.
V Following up the payments and collection.
V Dealing with quality issues and new product developments.
V Independent Handling & Decision-Making Powers of the department.
CUSTOMERS HANDLED : Ashok Leyland Vendors, Ford Vendors & Tafe Vendors &
Wabco - TVS Groups Vendors & Fabrication units
BHUSHAN STEEL & STRIPS LIMITED
Bhushan Steel & Strips Limited, is an ISO/TS 16949-2002,QS 9000 certified
and a company of Rs. 4000 crores As one of the prime movers of the
Technological Revolution in the Indian Cold Rolled Steel Industry, BSSL
has emerged as the country's largest and the only CR steel plant with an
independent line for manufacturing Cold Rolled coils and sheets -up to a
width of 1700 mm, as well as Galvanized Steel Coils & Sheets up to width
of 1220mm.
Duration : May'05 - Feb '07.
Designation : Application Engineer & Marketing Executive
Responsibilities:
V Coordinating planning & production activities
V Dispatching according to customer specification
V Guarantee the material availability for dispatch
V Coordinating with marketing for planning related activities.
V Coordinating with clients for raw material selection according to their
application & requirement
V Implementing ISO 9001:2000.
V Quality control as per the ASTM standards
V Issuing Test Certificate & specification of steel
V Using SAP as a end user for feeding sales order and checking the status
of material.
ACADEMIC CREDENTIALS
2010 PGDM from LIBA in International Bussiness Management
2005 B.E in Mechanical Engineering from from Anna University
2002 Diploma in Mechanical Engineering with Distinction from Andhra
University
ACHIEVEMENTS
. Won Gold Medal in Diploma for College Topper
PERSONAL DETAILS
. Date of Birth : 16th September 1982
. Address : F-2, Rohan Villa Apts,
Nathamuni Street, Naduvankari
Anna Nagar
Chennai - 600095
Tamil Nadu
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