Sales Manager

GARY BALSER

**** ****** ***** *******, ** ***** • 614-***-**** • ************@*****.***

www.linkedin.com/pub/gary-balser/11/b32/344

Motivated and assertive Sales Manager

Spearheading successful events via staunch and original sales and marketing!

Over 15 years of experience implementing strategic sales growth and market share for an international automotive supply

company, one of the Midwest’s largest audio visual companies, a national entertainment company, an advertising agency, a

national foundation, an entertainment facility, and sponsorship properties. Highly competitive, passionate, persuasive, able to

achieve results through all channels available. Preeminent event sales and coordination within the corporate and

association industry for 100 to over 15,000. Experienced in innovative sales and marketing, targeted advertising/media

buying, public relations, sponsorship cultivation, plus distinctive local and national entertainment marketing and

booking.

Demonstrated success in:

Sales management and assertive account acquisition for national products and properties.

The direction of advertising agency clientele campaign strategies and tactics for television, radio, social

media, and OOH.

Sales and marketing campaigns that targeted specific meeting planners for corporations and associations.

Advertising campaign creation that featured copywriting and production for television and media companies.

Clarifying value, overcoming objections and securing hard to close deals.

CORE COMPETENCIES

• Impeccable Sales Management • Invaluable Multi-media Marketing • Exceptional Networking Skills

• Supreme Relationship Development • Skillful Sales Presentation Ability • Dynamic Public Speaker

• Impeccable Event Marketing • Proven Meeting/Event Planning • Optimal Social Media Marketing

HIGHLIGHTED CAREER ACHIEVEMENTS

Account Development - Captured new accounts with Ohio State University and Honda of America, in addition to

national sponsorships for national campaigns as the result of tenacious sales techniques. Sold corporate and

association meeting and event production.

Effective Marketing - Created targeted media campaigns for retail clients that exceeded expectations.

Strategized quarterly media plans. Scripted, produced, and placed TV commercials for clients. Increased

national concert tour attendance by 25% and sponsorship revenues 50% over previous year. Brainstormed

and created sponsorship directives with over 500 million impressions

Market Penetration - Developed channels for reaching audiences in 27 cities. Instituted and placed media for

clientele at an ad agency. Formulated all marketing and advertising for entertainment facility in the Central Ohio

area.

Revenue Generation – Increased area territory sales by 45%. Generated 50% of ad agency billing. Secured

sponsors for various national and regional events that produced millions of dollars in revenue. Established an

amusement facility venue in Central Ohio that generated 5 million dollars in revenue.

PROFESSIONAL EXPERIENCE

Britt Balser Foundation For TTP, Westerville, OH 2002-Present

President

• Established and currently operate a national charity to raise funds to fight a fatal blood disease.

• Create all marketing and advertising campaigns with national music artists for benefit concerts. Compose all press

releases and promotions for concert appearances.

• Successfully promoted and produced shows with artists that include: Styx, 38 Special, Asia, Alice Cooper, Skillet,

Jeremy Camp, and Jars of Clay.

• Handle all administrative tasks from contract negotiations, vendor management, and development of sponsorship

relationships, organizing plus planning of itinerary for the event, along with all sound, lighting, catering, and

accommodations requirements. Execute all ticket distribution to local outlets and Internet sales.

Rush Concerts, Mechanicsburg, Ohio 2010– 2011

Marketing Director

• Created and accomplished national and regional marketing for various concert tours. This included all radio, cable,

print, social media, and OOH advertising. Targeted campaigns for both Christian and secular demographics.

• Captured national sponsors for the national concert tour in 27 cities with entertainment and educational sponsors.

This included promotional campaigns for movie releases. Created branding for Internet, radio, and print advertising.

Directed and oversaw 27 city managers with over 600 volunteers, and supervised interns.

• Originated and distributed news releases for all tours that were produced across the country. These tours included

Mercy Me, Third Day and Amy Grant.

Envision Media Group-Worthington, OH 2008 – 2010

Business Development Manager

• Sold and developed new client advertising campaigns and media buys. Responsible for 60% of TV show sales

plus 50% of agency revenue.

• Created, wrote, and produced media campaigns for clients in the restaurant, retail, and service industry.

• Utilized media knowledge to place media buys in various markets to reach targeted demographics.

• Marketed and produced consumer-oriented television shows in Columbus and Dayton TV markets.

Hughie’s Audio Visuals, Columbus, Ohio 2006-2008

Business Development Manager

• Aggressively captured new business in the area for the company using various marketing campaigns. Negotiated

RFQ s for national events.

• Utilized multiple sales techniques from networking, cold-calling, and market analysis to produce an increased market

share in the area for audio visual productions.

• Collaborated with event planners and associations to create and produce event experiences for groups of 100-20,000

in attendance for numerous conventions in Columbus and Salt Lake City.

ZAPZONE Laser Tag Fun Center, Hilliard, OH 1997-2001

Owner/Operator

• Conceptualized and built a highly visible entertainment facility in the Central Ohio area.

• Diverse responsibilities included; all daily management duties, training, payroll, interviewing, and hiring personnel.

Trained and coached all employees the “WOW” factor involved within the entertainment industry.

• Developed, marketed, and booked all team-building events and group outings with corporate, community, and

religious organizations.

• Created and implemented all of the marketing, plus advertising campaigns encompassing print, television to radio for

the business.

Montana Products- Orrville, OH 5/1992-10/2005

Area Sales Manager

• Increased territory sales by 45% with key accounts including Honda of America.

• Generated over a half a million per year in sales as a result of assertive sales techniques for manufacturer of

automotive, fleet, and industrial aftermarket coatings to the automotive and truck refinishing market.

• Sales management included product demonstrations, various trade shows, and extensive face to face cold calling.

Managed the warehouse, along with product ordering and distribution for the Central Ohio area.

• Spearheaded sales in the territory from 1992-1992, resigned to start a business, and was asked to take the territory

from 2002-2005.

EDUCATION

Mass Communications/Recording Industry Management, Middle Tennessee State University

VOLUNTEER EXPERIENCE

Ambassador for Lifeline of Ohio- Dedicated to advancing organ donation awareness and donors via Public

Speaking as an Organ Donor Father.

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