Brendt Reif
***** ******** **. ~ Farmington Hills, MI 48335
Phone: 512-***-**** (C)
**********@***.***
Highlights of Qualifications and Skills
Master Black Belt, Black Belt, and Green Belt Certified / Lead complex cross-functional projects and teams
/ Mentor in Six Sigma Tools / Change Management / Lead process improvement initiatives / Strong
analytical skills / Strong problem solving skills / Strategic agility / International Experience
Professional Experience
Con-way Freight 5/07 – Present
Director, Operations Research
• Lead a team of 3 PhD, 1 developer, and 5 project managers to solve the most difficult problems
such as customer defection prediction, tractor capital allocation, freight movement, and sales &
pricing goals
• Managed new process to capture volumes of freight and also assisted with a predictive model for
costumer’s who ship consistent volumes resulting in $22 million dollars in savings.
• Lead network optimization flow plan that resulted in 1.1% efficiency gain worth $14 million dollars in
savings
• Assisted in the design of a predictive model for revenue recovery that was 3x more effective than
current process resulting in $10 million in profit.
• Created a foundation of continuous improvement by applying lean and six sigma methodologies to
projects and governance processes
• Help implement new sales and pricing goals to optimize mix of customers to increase margins
• Lead effort to redesign service center footprint looking for opportunities to consolidate facilities
Director, Pricing Analytics
• Lead a team of professionals to create pricing tools and assist in analysis
• Designed and implemented a new pricing product for large volume shipments. The product
increased revenue $130 million and profit $44 million in the first year
• Designed a new pricing system to provide the sales force a negotiation strategy based on BATNA
and next best value
• Created tools to approximate customer characteristics to fill in gaps when the information wasn’t
provided and to normalize customers with different pricing plans
• Co-created a pro forma cost model to look 6 months out and allocate anticipated costs so that
pricing can reflect the anticipated changes
• Refined and implemented an algorithm that automated the spot quote process to give customer
instant pricing and eliminated 10 spot quote positions
Project Manager
• Revamped the weights and inspection program through design and implementation of goals,
process improvement, tools and technology improving the program by 40% year over year and
increasing profit by $77 million
• Implemented tracking sheet to measure pricing changes
• Design and execute a change in pricing methodology to more effectively capture revenue in
customer negotiations
• Direct IT and business resources to deliver desired solutions
Detroit Thomas Edison Energy 5/05 – 5/07
Continuous Improvement Expert
• Lead a project team improving designers productivity by 35% and saved $4.6 million annually
• Participated in executive updates, financial validation and projects resulting in major reengineering
of process and organizational structure that will eliminate $100 million in costs over 5 years
• Prioritized and mentored projects that saved $3.9 million
• Performed waste walks and 5S audits to improve meter refurbishment process
Dell Inc. 1/99 – 4/05
Technical Support Process Quality Manager
• Developed organizational structure to reinforce technical support content tools
• Instituted the use of pareto charts for prioritization of technical support issues
• Organized a world wide quality summit for all call centers
• Standardized processes and created a change management system for content
• Lead a team of 9 that creates troubleshooting steps for technical support
Six Sigma Area Champion – Sales Operations
• Drive solutions to complex problems resulting in more than $35 million in operational income
• Pioneer cultural change to embrace six sigma methodologies by participating in senior level
meetings, facilitating training sessions, and developing an area wide communication strategy
• Advise project leads on the use of statistics with comparative experiments, statistical process
charting, and process capability metrics
• Counsel peers through business issues, conceptualizing solutions, and strategies for projects
• Mentor 13 green and black belt certifications
• Validate financial savings on six-sigma projects
Development Project Manager – RAID Storage
• Managed four new storage products from concept to shipment, by coordinating vendors, cross-
functional team deliverables, requirements, and schedules
• Managed vendors and their deliverables to insure timely integration into RAID products
• Created development strategies, engineering changes, and bill of materials to keep projects on
schedule. This required coordinating cross-functional teams to meet timelines and quality
requirements
• Establish department budgets and drove engineering groups to execute
Quality Assurance Manager – Portables Manufacturing
• Black Belt Certified - Developed new quality testing process that increased effectiveness and
efficiency to target customer satisfaction issues. Saved $1.2 million annually by reducing the time to
detect failures for the consumer by 50%
• Analyzed failed computer systems for root cause and drove corrective actions into the
manufacturing process
• Managed 26 members of the laptop quality team and increased auditing efficiency by 23%
Manufacturing Engineering Advisor – Portables Manufacturing
• Green Belt Certified – Redesign of case on the floppy drive that decreased customer incidents 0.1%.
Saved $113K annually in warranty costs
• Lead cross-functional team to decrease defects on four laptop platforms
• Developed quality goals for a new subassembly area reducing defects by more than 28%
• Developed and implemented procedures to reduce workmanship issues
• Helped transition product lines from Austin, TX to Nashville, TN
• Lead weekly meetings with suppliers and designers to increase robustness of products
Education
University of Texas – Austin
Masters of Business Administration
Michigan State University, East Lansing, MI
Dual Bachelor of Science degrees in Mechanical Engineering and Engineering Arts