Lisa Vicknair
Email: ********@*********.***
SENIOR SALES AND MARKETING EXECUTIVE
Entrepreneur Strategic Sales Planning Relationship Management Effective Closer
Dynamic, results-driven sales strategist with over 20 years of extensive experience, offering top record of
profitability. Business minded negotiator with a record of achievement and demonstrated success driving revenue
growth while providing visionary sales leadership in highly competitive markets. Proficient in determining
customer requirements and delivering client-focused solutions to achieve higher closing ratio. Experienced in all
aspects of sales from initial client contact to post sale customer service.
AREAS OF EXCELLENCE
Negotiations
Sales Techniques Sales Presentations
Market Research
Client Relations Relationships Cultivation
Networking
Business/Revenue Growth Promotions/Marketing
Business Development
Product Knowledge Market Analysis
CAREER HIGHLIGHTS
Educated clients and demonstrated health products and services which resulted in a highly profitable
business.
Successfully increased profit margins by 21% through building a strong physician referral program.
Consistently met and surpassed all sales quotas and generated 500 new members during the pre-sale
phase of a new fitness club.
Effectively maintained multiple client accounts in the area of new membership sales, account retention,
and reinstatement.
Creatively built new business by promoting products and services through ongoing marketing,
promotions, product knowledge seminars, and health demonstrations.
Increased client base through business to business sales, marketing, promotions, corporate and
community health fairs.
Established a well-connected referral network with local area businesses and created a steady stream of
income.
Cultivated and nurtured relationships with local business leaders and clients.
Lead, trained, and developed sales representatives in pre-sales and marketing to improve revenue and
productivity.
Lisa Vicknair
Phone: 713-***-****
Email: ********@*********.***
PROFESSIONAL EXPERIENCE
Right At Home Fitness Trainer 2013 to Present
Lone Star College CyFair Specialist III - CE Summer Youth Program 2013
Nutrition Depot Sales and Marketing Consultant 2006 to 2009
OnSite Fitness & Wellness Health and Wellness Sales Consultant/Owner 2004 to 2010
Anytime Fitness Consultant/Sales Manager/Personal Trainer 2003 to 2004
Copperfield Racquet Membership Sales/Facility Rental Sales Representative 2002 to 2003
& Health Club
On-Site Fitness Personal Trainer/Co-Owner 1998 to 2002
Med X Medical Assistant Sales Manager/Nutritional Counselor 1996 to 1998
EDUCATION & CERTIFICATIONS
Aerobic and Fitness Association of America
Personal Training Certification, 2003
American Aerobic Association International and International Sports Medicine Association
Instructor Certification, 2000
Blue Cliff School of Therapeutic Massage
Certificate of Massage, 1992
Delgado Community College
Business Classes, 1991