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Sales Marketing

Location:
Napa, CA
Posted:
April 20, 2014

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Resume:

BLAKE GILBERT 310-***-****

*** **** **** ****, **, 94558

***********@*****.***

MARKETING EXECUTIVE

SPECIALIZING IN LUXURY GOODS

PROFESSIONAL EXPERIENCE

HARLAN ESTATE WINERY 1/2012-Present

Managing Director, BOND Estates

Marketing Director, Promontory

Creation and development of all business strategies in relation to start up experiential

luxury winery

Strategic global partnership creation to foster

Oversight of temporary facility, construction and operation of primary facility

Implementation of all channel allocations, management and execution including: DTC,

direct CA trade sales, domestic and international distribution

Assumption of all financial responsibility including P&L, forecasting and reconciliation

Creative development and implementation of all communication material and marketing

strategy

Direct consumer interaction and relationship fostering

Oversight and direction for all company policy, procedures and employees

Oversight of long term production and data analysis

LOUIS VUITTON MOËT HENNESSY USA 12/2009-11/2011

US West Region Director of Marketing

Responsible for analysis and marketing for a Champagne house that is widely regarded as

the most luxurious in existence along with rebranding efforts of luxury distillery

Create and monitor yearly A&P and FTT budgets for both brands

Renegotiated brand terms to maximize growth and profitability

Reorganized brand terms within Moet Hennessy to promote growth

Hire and coordinate external PR agency in order to increase brand awareness by

organizing exclusive events

SOUTHERN WINE AND SPIRITS 12/2008-12/2009

On Premise Director, Greater Los Angeles

Managed 32 representatives and 10 managers for $85 million territory

Responsible for full management of distribution and marketing efforts in coordination

with Diageo and Moet Hennessy

Budget management of individual brands as well as quarterly and yearly portfolio

BLAKE GILBERT 310-***-****

142 Moss Lane Napa, CA, 94558

***********@*****.***

SOUTHERN WINE AND SPIRITS cont.

Analyze sales activity to identify changing market conditions in order to maximize

growth potential

Identification and implementation of unique marketing and sales ideas to meet sales goals

while ensuring long term growth potential for individual brands

SUPERIOR WINE & SPIRITS, LLC, LAS VEGAS, NV 9/2008-12/2009

Director of Trade Development and Marketing

Creation of all marketing and sales strategies for start up boutique dealer of luxury wine

and spirits

Acquisition of brands resulting in full portfolio build and strategy

RESTAURANT GUY SAVOY, LAS VEGAS, NV 4/2006-9/2008

Wine Director/Sommelier

Developed and maintained an award winning wine list consisting of over 2,200 selections

in a two Michelin Star establishment

Won Wine Spectator Grand Award 2008

Oversaw Staff of 20

Responsible for monthly inventory, purchasing, special event planning and staff

education

FLEUR DE LYS, LAS VEGAS, NV

9/2004-4/2006

Sommelier

Participated in the opening operations of Michelin starred restaurant including: staff

training and wine list development

Coordinated monthly inventory in accordance with profit and loss control

Full management of 25 person staff and wine list of 1,200 selections

EDUCATION

Kent State University, Kent, OH

Political Science

Tri-State University, Angola, IN

Mechanical Engineering



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