Jacqueline S. (Lyn) Kehoe
*** ********** ****** • Garland, TX 75403
505-***-**** • 972-***-**** • **********@*****.***
Experience:
November 2013 to March 2014
Assistant, Public Relations and Marketing Department/Foundation, Methodist Health System, Dallas, TX
Provided support for Methodist Health System Public Relations, Marketing, and Foundation staffs. These were
two short-term, part-time temporary positions. Duties included completing writing assignments for publications,
proofing and editing communications, logging project requests, creating and disseminating foundation mailings,
performing general office duties, and providing support for staff during employee transition.
April 2005 to November 2013
Manager, Employee Communications & Event Planning, University of New Mexico (UNM) Hospitals,
Albuquerque, NM
As a “one-person department” that created and disseminated all internal communications, I
• Prepared and released hospital-wide information including writing, photographing for and
designing daily communications; safety and preparedness notifications; corporate directives; weekly
leadership briefs; a monthly 40+-page e-newsletter; press releases; and myriad healthcare employee and
patient/consumer publications.
• Created, wrote and designed marketing pieces including developing brochures, advertisements,
flyers, awards, invitations and recognition media for hospital departments, general hospital promotion,
internal and external events, employee recognitions and fundraising efforts.
• Provided timely writing, editing, promotional and design services to the UNM Hospitals
Administration and Development Office (Foundation). I also planned, coordinated, executed and promoted
onsite presentations.
• Acted as moderator for the online employee forum and served as primary communicator for regulatory
notifications to staff. I also posted daily to the UNM Hospitals community facebook page, and was
instrumental in creating and populating the UNMH Careers page that went live on facebook in October
2013.
• Successfully led a county-wide grassroots campaign with employee volunteers that resulted in $90
million in funding through an approved mil levy vote. This vote is held every eight years.
As the coordinator who planned and executed all employee-related events for a staff of 6000, I
• Organized, budgeted for, and delivered events for hospital leadership and staff members. Events were
carried out under budget, with documented participant and management satisfaction. Plans included CEO
invitation events, meetings and luncheons, unit-based recognition celebrations, town halls, community
forums, staff morale contests, Employee of the Month celebrations, onsite and offsite award and service
award banquets for groups of 50 to 250, and an annual employee and family picnic for 5000.
• Initiated, coordinated and led corporate volunteer functions including charity walks, food and clothing
drives, community improvement events and related fundraisers.
• Coordinated and executed the hospital’s annual consumer trade show event called the Eyewitness
News 4 Health Fair – the separate UNMH display included 30 booths within this 200-booth show,
sponsored by the local NBC affiliate.
• Built and maintained databases for event invitations and tracking.
More
January 2000 to present
Owner, Foreword Editing & Writing Services, Albuquerque, NM and Dallas, TX
I have offered freelance and contract writing, editing, proofreading and layout services for 14 years.
• Projects have included newsletter, brochure, ad, instruction sheet, catalog, manual, flyer, data sheet,
commemorative book, educational thesis, magazine article and complete magazine productions.
• Technical writing, product development and branding experience led to increased client satisfaction.
• Highly developed communication/organization skills assured customers received deliverables as expected.
• Work has always been performed on time and on or under budget.
September 2003 to April 2005
Meeting/Event Planner, Kesselman-Jones, Inc., Albuquerque, NM
As a part-time staff member, I provided event and meeting planning services for this full-service conference/event-
planning firm.
• Coordinated meetings, events, workshops and conferences.
• Made arrangements and acted as liaison for presenters and attendees.
• Researched, proofed and produced conference materials.
April 1989 to August 2002
Copywriter, The Bell Group/Rio Grande, Albuquerque, NM
As a copywriter, project coordinator, writer, editor and proofreader in a team-based company serving the
manufacturing jewelry industry, I produced 1500 catalog pages per year and many ancillary
publications. This was a print and Internet business-to-business organization.
• Brand-image writing focus in business-to-business catalogs, manuals, and tech bulletins.
• Book editing; teaching and training; conference, trade show and event planning; and press
release, technical and web writing.
• Proven experience in business and project management, and in press prep.
Education/Skills:
Bachelor of Arts in Advertising from the School of Journalism, College of Liberal Arts, The Pennsylvania
State University.
Certificates in desktop publishing and social media marketing courses; customer service and
communication training; and process and skills classes through in-house and professional seminars.
Solid working knowledge of plain language writing for health literacy and information mapping.
Proficiency in computer software programs including Publisher, InDesign, PageMaker, QuarkXpress,
PowerPoint, Contribute, Word and Excel. Working knowledge of Photoshop and digital photography.
Also: Trainer/instructor/consultant for the jewelry-making industry, community volunteer, floral arranger.