Marketing Manager

LAKSHMI REDDY **** CENTER BLVD APT **** LONG ISLAND CITY, NEW YORK 11109 646-***-**** *******@*****.***

PROFESSIONAL SUMMARY: Passionate, persuasive and articulate marketing leader with a work ethic to match

Cross-Functional Experience: Led strategy and development of successful marketing and

Strategic Planning & Analysis

product development initiatives including e-commecre, acquisition and retention marketing

Digital Marketing & Cross-sell programs, multi-channel cross-sell, corporate rebranding initiatives and portal development

across multiple businesses and markets for American Express, Chase, Citigroup & Lehman

360º Ad Campaign Implementation Brothers, Sanofi Pasteur & Medco Health Store.

Strategic & Tactical Delivery: Managed multiple teams in US and Internationally (2 to 25

eCommerce & User Experience

people) from strategy & research through design & execution for customer-facing websites,

Budget & Project Management CRM & loyalty initiatives.

Collaborative Leadership: Created results driven teams by articulating objectives and

Talent Acquisition & Development

providing clear role definition and direction. Motivated teams through developing trust,

CRM & Loyalty Program Development consistency, and continual communication to meet set objectives and overcome obstacles.

Relationship and Influence Management: Delivered seamlessly in multiple roles through

Social Media Strategy & Execution

building relationships, persuading, and mentoring at many levels by creating a sense of trust in

my judgment, abilities, and ethics.

December 2012 - Current

SAFFLUENCE, LONG ISLAND CITY, NY

Founder of a lifestyle magazine, saffluence.com, for the modern South Asian American with a goal of connecting smart, like-minded

individuals with shared values, needs & attitudes

June 2012 – December 2012

BURNSGROUP, NEW YORK, NY

GROUP ACCOUNT DIRECTOR

Led the Pfizer - ChapStick account for the creation and 360 launch of the Apply Happy advertising campaign

Partnered with Pfizer management team from managers through CMO to launch new brand campaign for ChapStick

Led the campaign selection and refinement of the ChapStick Apply Happy advertising campaign for BurnsGroup

Managed and launched a comprehensive 360º ad campaign including 12 print ads, 5 videos, 3 banner campaigns, 2 radio

spots,7 custom digital units, 4 high - impact OOH units including a Times Square placement & a Chicago train wrap, In-Store

units, Access Hollywood Partnership, and Facebook Ad series despite a 70% budget reduction

December 2010 – June 2012

ROSETTA, NEW YORK, NY

VP ASSOCIATE PARTNER

Account Executive leading digital marketing and social media strategy and execution for the Medco Health Store

Medco Health Store (MHS) e-commerce drugstore

Seamlessly transitioned the ecommerce platform of MHS from a DrugStore.com to WebSphere Commerce

Managed all site enhancements across acquisition, merchandising & CRM initiatives for MHS to enhance the user experience and

increase sales (both visits and basket size)

Led CRM program development and execution for medcohealthstore.com from the creative process to development, execu tion,

analytics and optimization; sent over 85MM emails in 2011; optimized messaging to 28% open rate

Implemented & optimized the digital merchandising of OTC products including health and beauty to increase basket size

Created SMART REWARDS, a new loyalty program to increase engagement levels and replace and unprofitable program for MHS ;

created a 25% lift in order rate vs control group

September 2009 – December 2010

PUBLICIS MODEM, NEW YORK, NY

VP ASSOCIATE DIRECTOR - MARKETING

Healthcare Practice and Financial Services Account Director leading digital marketing and social media strategy and execution for

Sanofi Pasteur and Citigroup

Citigroup

Led the effort to reorganize the marketing efforts wit hin the agency to deliver digital creative assets including banners, med ia

partnerships, rich media, a branded microsite and a YouTube experience for the consumer, shareholder and investor audience

Spearheaded the account management for the creative development of a $ 20+ MM digital media campaign; rebranding of the

digital campaign to enhance the customer experience and engagement level

Sanofi Pasteur

Led a group of marketing, project management and creative team members to implement cutting-edge digital marketing strategies

to increase sales and enhance the image of multiple Sanofi brands that pushed the social media envelope within Pharma

Coordinated planning activities across multiple agencies (including Saatchi & Saatchi, KTG, Optimedia and Burson Marsteller) to

for multi-million dollar advertising campaigns

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December 2007 – September 2008

LEHMAN BROTHERS, NEW YORK, NY

DIRECTOR OF CORPORATE MARKETING

Account manager for an internal marketing agency, responsible for client relationships across the corporate division

Led team of marketing managers to implement 360 degree creative efforts for the firm, inclusive of print & online initiatives

Managed core elements of firm-wide rebranding initiative including design architecture and branded communications ; coordination

between in-house creative team and key executives to ensure effective development and roll-out

Partnered with Philanthropy directors to re-structure annual giving campaign for 2008; generated increase in employee giving by

25% from 2007; Led branding and web design effort for the Lehman Alumni N etwork targeting 32,000 alumni

December 2005 – August 2007

CITIGROUP, NEW YORK, NY

VICE PRESIDENT OF GCG INNOVATION -- NA INTERNET CUSTOMER EXPERIENCE AND MARKETING

Creation and execution of central Internet portal strategy, marketing efficiencies, and analytics across Citi’s North America consumer

sites targeting over 10MM active customers (Cards, Banking, Lending, Business)

Managed multiple relationships across six different business units to create a sin gle identity for Citi’s Internet presence;

Communicated the strategy through multiple management layers to secure resource commitment and prioritization from all

businesses within the planning process

Managed the teams redesigning the One Citi Portal and the Citi Business Group Portal from strategy to implementation including

online branding, design, technology, and project management teams

Assessed, negotiated and implemented an online measurement program acr oss business units with Websidestory HBX

March 2002 – August 2004

JP MORGAN CHASE, NEW YORK, NY

VICE PRESIDENT, EBUSINESS M ARKETING & CROSS-SELL ACROSS CHASE CONSUMER BUSINESS

Influenced and negotiated across four lines of business (Banking, Credit Card, Mortgage, and Auto Finance) to adopt a unified

strategy for selling retail financial products online and represented the consumer internet team in corporate rebranding effort

Led a cross-functional team to execute an online cross-sell strategy including email and targeted advertising ; generated $2.9MM

2003 revenue; created and implemented a financial marketing plan to achieve $10MM in revenue for 2004

Evaluated and streamlined vendors and agencies to lower costs across the consumer eBusiness organization

VICE PRESIDENT OF CONSUMER PRODUCTS STRATEGY & DEVELOPMENT FOR CHASE AUTO FINANCE

Designed and Rolled-out the Consumer Business Strategy for Chase Auto Finance including chaseautoloan.com

Developed detailed business analyses, recommendations and integrated action plans supporting short and long -term strategies

including business case development and P&Ls for new direct-to-consumer business

Created and executed comprehensive online and offline acquisition plan including direct mail, email marketing and promotional

branch marketing for 2002 & 2003

September 1999 - March 2002

AMERICAN EXPRESS, NEW YORK, NY & LONDON, UK

SENIOR MANAGER OF INTERACTIVE STRATEGY & DEVELOPMENT

Led strategy & development process for the online consumer cards business including concepts and strategic planning across 16

international markets (covering $35MM in advertising, promotion, operations and technology spend)

Coordinated internationally with Interactive Heads, Finance, Risk, Fraud, O&T to execute new initiatives

Concepted and implemented key online marketing initiatives to drive unique site visitors, increasing sales, usage, and consumer

loyalty (including instant decisioning and Membership Rewards online self-servicing)

Negotiated key market level, online partnerships including LYCOS, AOL & LastMinute.com

Developed and managed Small Business Lending direct mail and alternate channel marketing campaigns

EDUCATION

TEMPLE UNIVERSITY, INTERNATIONAL MBA 1997

Internationally focused program including coursework in marketing, finance, and risk conducted in Paris, Philadelphia & Tokyo

LEHIGH UNIVERSITY, BA, EARTH AND ENVIRONMENTAL SCIENCE 1993

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