Sales Manager

Subhendu Biswal

**@**************.*** +1-914-***-**** (Mob), 500, Central Park Ave., Apt-422, Scarsdale, NY-10583

Professional Summary

A seasoned Marketing & Sales Professional with rich & diverse business experience.

Comprehensive functional knowledge on Financial Services- Asset financing (Auto/ SME) & Distribution;

Automotive-Sales & Marketing/ Channel & Corporate Sales.

Strong track record of successes, attained through consistent & collaborative engagement with all stake

holders, using his natural strategic & analytic talent, steeped with emotional intelligence.

Formative years with Suzuki India, baptized with Japanese production systems, lean practices, supply

chain management & Kaizen principles.

A creative problem solver, a strategist-practicing consultative sales, with inspirational leadership traits

and strong work ethics, chosen as business leader with two other respected companies like Toyota,

Sundaram Finance.

A Passionate, persuasive and impactful communicator, always keen on developing team members.

Result driven team player with likable, fun and energetic personality.

Lifelong student of Finance /leasing – processes, Automotive Engineering -Sales & Business practices.

Highly adaptable individual with and aptitude to quickly ingrain into a multi-cultural, large, geographically

diverse corporations.

ACHIEVEMENTS

Led my team to

build

a

‘best

in

industry’

auto

loan portfolio 25K customer base, 20bn size. Instrumental

in tie ups with auto OEMs like Dialmer, TATA, Leyland, John Deere for distr ibution of auto loans.

Consistently balanced Growth, Quality and Profitability aspects of the business.

Most profitable Distribution operations, with cross sell of nearly 2 additional products to the customer

base.

My regions gained market share in Auto business. Over LY, gain of 1.3% and 2.4% MS respectively.

Lead member in successful implementation of “Dealership Management System” a cutting edge third

generation

system

to

cater

tomorrow’s

business

needs

on

Automobile

Retails

and

After sales Service.

Outstanding commendation for my region/dealers on significant achievements on allied businesses like

pre owned cars, accessories sales, extended warranty sales and finance penetration.

KEY STRENGTHS

Consultative Selling Skills, Chanel Sales Management, Corporate Institutional sales.

Domain Knowledge of Automotive Marketing & Sales functions, Manufacturing, Financial Services- Asset

financing & Distribution.

Ability to think in structured manner in complex business situations.

Ability to work along with multitude of departments and team members in a large corporate environment.

KEY SKILLS

Kaizen /continuous improvement of business & processes with application of PDCA framework.

Strong interpersonal and relationship building skills based on openness & mutual value creation.

Certified lead Auditor for ISO-9000

BUSINESS EXPERIENCE

Jan 2008 –Sundaram Finance Limited (Industry: BFSI)

Jun 2013 Senior AGM, Distribution, Assets Financing & Sales Planning

Business Responsibility –Assets Finance & Distribution. Led creation and management of a large auto loan

portfolio

of

25K

customers’,

20bn

size.

Strategic

tie

ups

with

auto

OEMs

like

Daimler,

Tata,

Leyland,

Suzuki, Hyundai etc. for auto loans.

Extremely productive Distribution Operations. Cross sell of nearly 2 products per customers to the entire

base. Overall 30% net retention.

Thought leadership and development responsibility of 50 members - direct reporting team with dual layer

structure.

Through the team, deployment and engagement of additional 200 Sales Associates at 47 location

branches in the region.

Over all skill development for the team on all assets and liability products, insurance product ranges.

(Auto Loans, Home Loans, Mutual Funds Equity/Debt, Deposits, General Insurance Motor, Non Motor,

Health etc.).

Sales & Distribution Strategy-Pan India, Core member.

Design & Execution of customer surveys on voice of the customers -design and execution lead.

Effective relationship management with 10+ key principals for distribution products.

Apr 2007 -Toyota Kirloskar Motors, India

Dec 2007 Sr. Manager. (Industry: Automotive /Cars)

Leadership:

Planning and implementation of specific countermeasures related to Marketing & Sales challenges in

different markets applying PDCA frame work.

Interfacing and measurement of VOC (internal/external), and various departments to build consensus and

countermeasures to Marketing & Sales issues.

Jan 2006 –Maruti Suzuki India Ltd. India

Apr 2007 Regional Manager (Industry: Automotive /Cars)

Business Development and Ownership of KPIs

Sales, Market Development & After Sales responsibility for a region.

Annual Sales 20,000 units. INR 126 mil Sales Promotion budget

14 Dealerships (350 Dealer Sales staff), 15 member direct reporting team.

Order to delivery cycle optimization.

Inventory to Retail ratio.

Inquiry to conversion ratios

Service load Achievement

Sales Satisfaction Index and Customer Satisfaction Index

Dealer Business Performance system(P&L)

Over business improvement process using Balance Score Card tool for dealership operations

Process & Market Development

Key member in a CFT team, on designing and implementation of a cutting edge real time DMS for the pan

India dealer network.

Design and introduction for Firm Ordering System for the network.

New Dealership selection and activation.

Design and implementation of marketing plans

Aug 2004 -Maruti Suzuki India Ltd. India

Dec 2005 Manager, Corporate Sales.

Business Development

Within separate non retail customer segments-Corporate, Taxi/Fleet, Govt./CSD, Non retail products like

Ambulance/Cargo, with objective of 25% retail penetration & annual business volume target of 10000

cars per annum.

Mapping, relationship building activities & incentive programs & business in approx. 200

corporate/institutions spread across Karnataka/Andhra Pradesh states.

Operational Processes & Activities

Objective identification of corporates & institutions, continuous intelligence gathering, potential

assessment through networking.

Sustained relationship building activities at the Key accounts jointly with the dealerships/ corporate sales

managers.

Development of Manpower with training of corporate sales teams. Benchmarking and sharing of best

practices

Jul 2000 -Maruti Suzuki India Ltd. India

Jul 2004 Territory Sales Manager (Territories: Tamil Nadu, Kerala & Karnataka)

Business Development

Ownership of sales volume and market share in key markets.

Effective Channel sales management through continuous engagement with entire cross section of the

dealership organization.

Implementation and execution of ATL & BTL marketing activities.

Design and execution of seasonal sales promotion activities.

Mar 1993 -Maruti Suzuki Ltd, India

Jun 2000 Graduate Engineer Trainee, Executive, Deputy Manager

Sales Administration & Distribution Planning

Translation of demand feedback and order pattern from market feedback through the Regional offices to

the production scheduling and consumer promotion planning.

Order and Payments processing:

Key member in implementation and administration of an internet based vehicle ordering system,

accommodating a large no of model, trim le vels, color variants, for a nationwide dealership network.

Reporting system to management team on order trend and efficient usage of funds.

Dispatch planning/logistics

Transportation of specially designed car carrying trucks, so that the order to deliver cycle remains same

all over India.

EDUCATION

1988 - 1992 University College of Engineering - Burla, India, Bachelor of Engineering (Mechanical)

DOB June 10, 1971

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