Curriculum Vitae
SONG XU HOFFMAN
PERSONAL DETAILS
PLACE OF BIRTH: Beijing, P.R.China
CITIZENSHIP: Australian (US Permanent Resident)
PRESENT ADDRESS: ***, *** ******
Brookings
SD 57006
MOBILE: 605-***-****
E-MAIL: acdkbb@r.postjobfree.com
KEY ATTRIBUTES
< Fourteen years of professional experience in international higher
education industry.
< Proven successes in international student recruitment, international
education promotion, international recruitment agencies selection and
management and international marketing in more than 30 countries.
< Strong experience and proven result in international program
management and administration in the United States, China and
Australia.
< In-depth and detailed knowledge and skills of overseas qualifications
assessment and the entire student admission cycle within higher
education sector from international marketing/recruitment to
admission to ongoing support.
< Demonstrated ability in building outstanding and productive
international relationships, partnerships and research
collaborations.
< Living and working experience in China, Australia and the US -
seasoned international traveller.
< Results and outcome orientation
< Team player and independent.
< Fluent in Mandarin (mother tongue) and English
EDUCATION BACKGROUND
August 2001 to October 2006
Doctor of Philosophy in International Relations
Faculty of Social and Behavioural Sciences, Flinders University,
Australia
July 1998 to Sept. 1999
Master of Arts (International Relations)
Faculty of Social and Behavioural Sciences, Flinders University,
Australia
September 1993 to July 1997
Bachelor of Arts (English: Language and Culture)
Beijing Union University, China
PROFESSIONAL BACKGROUND
> December 2011 to Present
International Recruitment and Admissions
South Dakota State University,
South Dakota
USA
The key activities of this role include:
. Designing and implementing international student marketing strategic
plans to increase international student enrollments for both degree
seeking and newly established ESL program. This includes online
marketing strategies, offshore recruitment plans, identify and
selecting offshore recruitment agencies. The University experienced a
60% increase with its total international enrollment in two years.
. Developing new admission procedure ensuring fast turnovers and
efficient international student application processing and admissions.
. Communicating and working with different units at the university level
for adequate international students services to be provided to current
and potential international students. This includes international
student orientation, college and faculty level international student
recruitment and retention.
> April 2008 to September 2011
International Partnership Officer
Faculty of Science and Engineering, Flinders University
Australia
The key activities of this role include:
. Actively participating international recruitment efforts in line with
the Vice-Chancellor (International) in a data-driven, strategic
enrolment planning to achieve enrollment and revenue targets. This
includes conducting and leading overseas student recruitment and
marketing trips in order to increase enrollment to raise profile of the
Faculty.
. Supporting the design and implementation of the Faculty
Internationalisation Strategic Plan by increasing international
student enrollments within the Faculty. Working cooperatively with the
University International Office for its offshore recruitment plans and
maximizing academic/administrative support to currently enrolled
international students.
. Designing, implementing and promoting Faculty study abroad and
exchange students recruitment strategy.
. Building and maintaining relationships with all international
partners. Exploring research collaboration and course articulation
opportunities with existing and potential international partners.
. Implementing and maintaining the faculty online marketing plan.
Responsibilities including applying strict quality assurance in higher
education; ensuring all activities are consistent with, and managed
within relevant international quality frameworks and standards,
government requirements and University policy and procedures.
Developing and maintaining positive and effective business relationships
with international institutions, agents and other strategic international
partners through face to face contact and through other means of
communication.
> May 2007 to April 2008
Administrative Officer (Marketing and Academic)
Faculty Office of Science & Engineering, Flinders University
Australia
Accomplishments:
. Designed and implemented the Faculty marketing strategy for student
recruitment.
. Conducted overseas student recruitment and marketing trips to promote
the programs offered at the Faculty of Science and Engineering to
recruit international students for the Faculty. Including through
agencies in various countries.
. Supported student administration, provided regular counselling
sessions to advise students regarding admission, enrollment, changing
of study plans, completion and award of a degree, and graduate.
. Developed and maintained good relationships with overseas
universities and local high schools and media.
. Implemented University and Government policies through coordinating
and managing specific constituent relationships with local and
international student administrations.
> January 2006 to May 2007
International Admissions Officer
International Office, Flinders University
Australia
Accomplishments:
< Conducted overseas student recruitment and marketing trips to promote
the University and to recruit international students.
< Assessed overseas students' qualifications to uphold University's
high quality standards for international students.
< Kept liaison with the International Students Service Unit to ensure
that international students have their questions answered; issues
resolved and receive the best services from the administrative team
at Flinders University.
< Built and maintained good relationships with Flinders University's
overseas exchange partners and collaborating institutions.
< Managed, trained and monitored recruitment agencies for Flinders
University.
< Fielded enquiries from existing and potential overseas students,
provided advice to international students and exchange students
regarding enrollment procedures, topic selections, application
assessment, promotion of Flinders locally and internationally and
maintain relationships with faculties, language institutions and
other key stakeholders.
> September 1999 to August 2003
International Program Manager - Master of Arts in International Trade and
Economy
Collaborative program between Flinders University and Nankai University
(Tianjin, China).
Australia and China
Accomplishments:
< Negotiated and managed the establishment of the Nankai University
collaboration - Flinders University's longest running and most
successful offshore program.
< Taught the initial 4 cohorts of students for the program as
Instructor.
< Advised on student enrollment processes, student management, and
suitable assessment methods.
< Built and maintained a strong and productive relationship with Nankai
University and other overseas education institutions.
< Through this role, another two successful joint programs have been
established in Hospital Management and Public Management.
> September 1999 to July 2001
Senior Consultant/Advisor
Beijing New Oriental School.
China
This privately operated school/agency offers packaged services (language,
personal evaluation, school selection, visa application etc.) to help
Chinese Nationals who want conduct further study in Australia and North
America as well as immigration consulting services to immigrate to
Australia and Canada under the Independent Skills and Business category.
> July. 1997 to July 1998
Deputy Sales Manager
Beijing Vandergeteen Food & Beverage Co., Ltd.
China
I supervised a team of 11 salespeople, constructing market reports and
communicating with major supermarkets in Beijing for our products. I
negotiated with Beijing Office of GroupCafeer - and promoted our chocolate
and beverage lines in the supermarket.
AWARDS GRANTED
> 2001 - 2006 Flinders University, Australia
Flinders University Research Scholarship (Transferred from the
prestigious International Postgraduate Research Scholarship) for PhD
study in the Faculty of Social and Behavioural Sciences.
> 1995 - 1997 Beijing Union University, China
Elected as the Head of the Academic Achievement Department of the
Student Union with a particular focus on supporting international
students from 10 different countries.
> 1994 - 1996 Beijing Union University, China
'Outstanding Student' award three years in a row from 1994 to 1996 when
studying in Beijing Normal University. The award was for excellent study
results and contribution to the University community.
CONFERENCE PRESENTATIONS:
'Online Marketing and Social Media - Is it Right for You?',
Oct. 2012, NAFSA Regional Conference, Region IV. St. Louise.
'Beyond the school web site - create a comprehensive web presence to reach
international students', Nov. 2013, NAFSA Regional Conference, Region IV.
Rapid City
PUBLICATIONS
Beyond China's Coming Collapse, Reform the Chinese Way, Paperback: 304
pages
Publisher: VDM Verlag, 2009
Language: English
ISBN-13: 978-363-***-****
Conference Paper published in Australia, China and the Global Financial
Crisis; 2009,
Language: English
ISBN: 978-0-7258-1135-8; 072*******