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Director of International Admissions

Location:
California
Posted:
April 08, 2014

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Original resume on Jobvertise

Resume:

Curriculum Vitae

SONG XU HOFFMAN

PERSONAL DETAILS

PLACE OF BIRTH: Beijing, P.R.China

CITIZENSHIP: Australian (US Permanent Resident)

PRESENT ADDRESS: ***, *** ******

Brookings

SD 57006

MOBILE: 605-***-****

E-MAIL: acdkbb@r.postjobfree.com

KEY ATTRIBUTES

< Fourteen years of professional experience in international higher

education industry.

< Proven successes in international student recruitment, international

education promotion, international recruitment agencies selection and

management and international marketing in more than 30 countries.

< Strong experience and proven result in international program

management and administration in the United States, China and

Australia.

< In-depth and detailed knowledge and skills of overseas qualifications

assessment and the entire student admission cycle within higher

education sector from international marketing/recruitment to

admission to ongoing support.

< Demonstrated ability in building outstanding and productive

international relationships, partnerships and research

collaborations.

< Living and working experience in China, Australia and the US -

seasoned international traveller.

< Results and outcome orientation

< Team player and independent.

< Fluent in Mandarin (mother tongue) and English

EDUCATION BACKGROUND

August 2001 to October 2006

Doctor of Philosophy in International Relations

Faculty of Social and Behavioural Sciences, Flinders University,

Australia

July 1998 to Sept. 1999

Master of Arts (International Relations)

Faculty of Social and Behavioural Sciences, Flinders University,

Australia

September 1993 to July 1997

Bachelor of Arts (English: Language and Culture)

Beijing Union University, China

PROFESSIONAL BACKGROUND

> December 2011 to Present

International Recruitment and Admissions

South Dakota State University,

South Dakota

USA

The key activities of this role include:

. Designing and implementing international student marketing strategic

plans to increase international student enrollments for both degree

seeking and newly established ESL program. This includes online

marketing strategies, offshore recruitment plans, identify and

selecting offshore recruitment agencies. The University experienced a

60% increase with its total international enrollment in two years.

. Developing new admission procedure ensuring fast turnovers and

efficient international student application processing and admissions.

. Communicating and working with different units at the university level

for adequate international students services to be provided to current

and potential international students. This includes international

student orientation, college and faculty level international student

recruitment and retention.

> April 2008 to September 2011

International Partnership Officer

Faculty of Science and Engineering, Flinders University

Australia

The key activities of this role include:

. Actively participating international recruitment efforts in line with

the Vice-Chancellor (International) in a data-driven, strategic

enrolment planning to achieve enrollment and revenue targets. This

includes conducting and leading overseas student recruitment and

marketing trips in order to increase enrollment to raise profile of the

Faculty.

. Supporting the design and implementation of the Faculty

Internationalisation Strategic Plan by increasing international

student enrollments within the Faculty. Working cooperatively with the

University International Office for its offshore recruitment plans and

maximizing academic/administrative support to currently enrolled

international students.

. Designing, implementing and promoting Faculty study abroad and

exchange students recruitment strategy.

. Building and maintaining relationships with all international

partners. Exploring research collaboration and course articulation

opportunities with existing and potential international partners.

. Implementing and maintaining the faculty online marketing plan.

Responsibilities including applying strict quality assurance in higher

education; ensuring all activities are consistent with, and managed

within relevant international quality frameworks and standards,

government requirements and University policy and procedures.

Developing and maintaining positive and effective business relationships

with international institutions, agents and other strategic international

partners through face to face contact and through other means of

communication.

> May 2007 to April 2008

Administrative Officer (Marketing and Academic)

Faculty Office of Science & Engineering, Flinders University

Australia

Accomplishments:

. Designed and implemented the Faculty marketing strategy for student

recruitment.

. Conducted overseas student recruitment and marketing trips to promote

the programs offered at the Faculty of Science and Engineering to

recruit international students for the Faculty. Including through

agencies in various countries.

. Supported student administration, provided regular counselling

sessions to advise students regarding admission, enrollment, changing

of study plans, completion and award of a degree, and graduate.

. Developed and maintained good relationships with overseas

universities and local high schools and media.

. Implemented University and Government policies through coordinating

and managing specific constituent relationships with local and

international student administrations.

> January 2006 to May 2007

International Admissions Officer

International Office, Flinders University

Australia

Accomplishments:

< Conducted overseas student recruitment and marketing trips to promote

the University and to recruit international students.

< Assessed overseas students' qualifications to uphold University's

high quality standards for international students.

< Kept liaison with the International Students Service Unit to ensure

that international students have their questions answered; issues

resolved and receive the best services from the administrative team

at Flinders University.

< Built and maintained good relationships with Flinders University's

overseas exchange partners and collaborating institutions.

< Managed, trained and monitored recruitment agencies for Flinders

University.

< Fielded enquiries from existing and potential overseas students,

provided advice to international students and exchange students

regarding enrollment procedures, topic selections, application

assessment, promotion of Flinders locally and internationally and

maintain relationships with faculties, language institutions and

other key stakeholders.

> September 1999 to August 2003

International Program Manager - Master of Arts in International Trade and

Economy

Collaborative program between Flinders University and Nankai University

(Tianjin, China).

Australia and China

Accomplishments:

< Negotiated and managed the establishment of the Nankai University

collaboration - Flinders University's longest running and most

successful offshore program.

< Taught the initial 4 cohorts of students for the program as

Instructor.

< Advised on student enrollment processes, student management, and

suitable assessment methods.

< Built and maintained a strong and productive relationship with Nankai

University and other overseas education institutions.

< Through this role, another two successful joint programs have been

established in Hospital Management and Public Management.

> September 1999 to July 2001

Senior Consultant/Advisor

Beijing New Oriental School.

China

This privately operated school/agency offers packaged services (language,

personal evaluation, school selection, visa application etc.) to help

Chinese Nationals who want conduct further study in Australia and North

America as well as immigration consulting services to immigrate to

Australia and Canada under the Independent Skills and Business category.

> July. 1997 to July 1998

Deputy Sales Manager

Beijing Vandergeteen Food & Beverage Co., Ltd.

China

I supervised a team of 11 salespeople, constructing market reports and

communicating with major supermarkets in Beijing for our products. I

negotiated with Beijing Office of GroupCafeer - and promoted our chocolate

and beverage lines in the supermarket.

AWARDS GRANTED

> 2001 - 2006 Flinders University, Australia

Flinders University Research Scholarship (Transferred from the

prestigious International Postgraduate Research Scholarship) for PhD

study in the Faculty of Social and Behavioural Sciences.

> 1995 - 1997 Beijing Union University, China

Elected as the Head of the Academic Achievement Department of the

Student Union with a particular focus on supporting international

students from 10 different countries.

> 1994 - 1996 Beijing Union University, China

'Outstanding Student' award three years in a row from 1994 to 1996 when

studying in Beijing Normal University. The award was for excellent study

results and contribution to the University community.

CONFERENCE PRESENTATIONS:

'Online Marketing and Social Media - Is it Right for You?',

Oct. 2012, NAFSA Regional Conference, Region IV. St. Louise.

'Beyond the school web site - create a comprehensive web presence to reach

international students', Nov. 2013, NAFSA Regional Conference, Region IV.

Rapid City

PUBLICATIONS

Beyond China's Coming Collapse, Reform the Chinese Way, Paperback: 304

pages

Publisher: VDM Verlag, 2009

Language: English

ISBN-13: 978-363-***-****

Conference Paper published in Australia, China and the Global Financial

Crisis; 2009,

Language: English

ISBN: 978-0-7258-1135-8; 072*******



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