Sales Customer Service

Lee Feldman

Account Executive for Virtuox (home sleep testing)

***********@*******.***

Summary

Successful, focused and self motivated team player. Educated in psychology and biology. Over 16 years

experience in information technology, marketing and sales. Effective in successful sales management, customer

relations, local and national marketing campaigns, project management, and software testing. Over 10 years

outside sales experience, including account management, new product launches, medical devices and services,

territory management, creating and closing contract deals, and development of educational brochures,

presentations and marketing campaigns. Proficient understanding of various insurance procedures and cost

issues facing hospitals, medical practices, nursing organizations, medical device companies, and patients. Full

knowledge and use of computer and technical tools needed for presentations and daily organization. Majority of

sales experience in healthcare with special focus in areas of pharmaceutical services, diagnostic imaging and

sleep medicine for the home and hospital.

My experience in Information Technology: over 5 years of software test/QA experience in all phases of life

cycle, including requirements gathering, risk analysis, project planning, scheduling, testing, defect tracking,

management and reporting. Adept at using both manual and automated testing tools to troubleshoot systems,

integration, user acceptance, functionality, and regression testing. Liaison to developers, help desk technicians,

and upper management in application design and document reviews. Superior analytical, troubleshooting,

communication and presentation skills. Extensive travel for consultant purposes of various software and

hardware for training, presentation, and up-selling new business opportunities to key accounts.

Experience

Account Executive at Virtuox, Inc.

June 2013 - Present (11 months)

The Account Executive's role is to increase both physician referrals and local market visibility for Virtuoxs'

home sleep testing products and services with a consultative sales approach. The Account Executive's daily

responsibilities are to make 10-15 strong visits per day to physician offices, durable medical equipment

(DME) centers, assisted living facilities and hospitals. On each visit the account executive educates the

referral staff, physicians, directors of nursing, nursing staff, case managers and DME sales representatives on

how to identify patients suffering from sleep disordered breathing and why they should have a home sleep

test with Virtuox vs in-lab testing at a hospital or sleep center. In order to be successful I kept up with market

trends, competitor strategies, new medicare guidelines to use as education tools on my monthly and

bi-monthly visits to over 300 forecasted clients.

VirtuOx, Inc. is a privately held medical technology services company that provides diagnostic tools and

services that enable a variety of healthcare organizations and professionals in diagnosing and treating

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Respiratory diseases through vertically integrated platforms, products and services. Virtuox’ platforms

includes a Medicare approved, Independent Diagnostic Testing Facility (IDTF) that assists in the diagnosis

and qualification of treatment options for Sleep Disorder Breathing and Respiratory Diseases in the home,

industry leading web-based management applications that communicate with physicians, hospitals, medical

equipment providers and patients globally as well as product and distribution offerings.

Physician Relations Manager at Tenet Healthcare

July 2010 - June 2013 (3 years)

The Physician Relations Managers role is to increase physician referrals and market visibility for the hospital

based and stand alone sleep centers owned and operated by Tenet Florida Physician Services. The physician

relations managers responsibilities include daily physician visits, monthly sales focused meetings with the

hospital C-level administrators and directors for each sleep center, weekly clinical marketing meetings with

each medical director and organizing health fairs and speaker programs focusing on sleep medicine for the

local community and health organizations. I was able to drive increased business to each of my 4 sleep

centers by daily visits to referring loyalists, organizing and successfully marketing bi-annual open houses

with each sleep center, consulting with all local interpreting physicians to read at each hospital based sleep

center.

Tenet Florida Physician Services (TFPS), a division of Tenet Healthcare Corporation, is a multi-specialty

physician group that has provided care to the South Florida communities of West Palm Beach, Broward and

Miami Dade counties since 2007. TFPS physicians, including primary care, specialists and sub specialists,

have cared for over 263,000 patients across various medical and surgical specialties. Our award winning

physicians provide a level of expertise that has resulted in regional firsts and outstanding patient outcomes.

This network of 100 plus physicians, supported by a team of clinical and administrative professionals,

maintains 300,000 visits annually with net revenues of $56 million. TFPS physicians and staff are committed

to delivering high quality care. Our mission is to improve the life of every patient who enters our doors.

Today, we are proud to be one of the largest and most respected physician networks in the area.

Regional Account Executive at PharMerica

January 2008 - March 2010 (2 years 3 months)

The role of the regional account executive is to work with Regional Director of Sales, Vice President of

Operations and Pharmacy Directors in evaluating and qualifying new business opportunities as to profitability

and strategic impact on the pharmacy and the region in order to achieve annual revenue goals. Daily, the

account executives' duties are to identify business opportunities through pre-call planning, sales calls, emails,

referrals, networking/charity events, trade shows and in communicating (verbally and in writing) with

nursing, assisted living, subacute and managed care organizations to assess market needs. The account

executive role is to work closely with the regional director of sales and local pharmacy director in finalizing

contracts, coordinating startup of new accounts and transitioning account services to pharmacy operations,

upon obtaining contracted service commitment from client.

PharMerica Corporation is pharmacy management services provider dedicated to providing quality customer

service and innovative pharmacy solutions to customers and patients in long-term care settings and in the

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home. PharMerica is a public company formed through the combination of the institutional pharmacy

business of national healthcare services company Kindred Healthcare Inc. and pharmaceutical services

company AmerisourceBergen. As a result of this combination effective August 1, 2007, PharMerica ranks as

an industry-leading U.S. provider of pharmacy management services in terms of annual revenues.

Headquartered in Louisville, Kentucky, PharMerica operates approximately 103 institutional and specialty

infusion pharmacies in 45 states that serve over 300,000 licensed beds for patients of long-term care facilities.

PharMerica fills approximately 40 million prescriptions annually. PharMerica has approximately 6,000

employees nationwide.

Marketing Account Representative at Signet Diagnostic Center

May 2005 - January 2008 (2 years 9 months)

The Marketing Account Representative is accountable for developing professional referral relationships with

physician offices in the south broward territory in order to further establish and increase the sales for the

Pembroke Pines location. Acting as a liaison to the 200+ clients, the Marketing Account Representative role

is to be both proactive and reactive to client needs in regard to the level of customer service needed from and

provided by Signet Diagnostics and is the key communication conduit between the clients and the Pembroke

Pines multi-modality center.

Founded in 1985 by Dr. Leena Doshi, the Diagnostic Imaging Group, headquartered in New York, is the

largest privately-held diagnostic imaging network in the nation, offering a comprehensive menu of medical

imaging services. With the acquisition of Florida-based Signet Diagnostic Imaging Services, our network

now consists of more than 50 locations throughout New York and Florida. We employ over 1,500 people and

perform over 2.6 million imaging procedures every year.

Marketing Coordinator at Healthsouth Diagnostic Center

April 2004 - May 2005 (1 year 2 months)

The Marketing Coordinator is accountable for developing professional referral relationships with physician

offices in the Broward and Dade county territories in order to further establish and increase the sales for the

Weston location. Acting as a liaison to the 450+ clients, the Marketing Account Representative role is to be

both proactive and reactive to client needs in regard to the level of customer service needed from and

provided by HealthSouth and is the key communication conduit between the clients and the Weston MRI/CT

center.

HealthSouth is the nation’s largest owner and operator of inpatient rehabilitation hospitals in terms of patients

treated and discharged, revenues and number of hospitals. Operating in 28 states across the country and in

Puerto Rico, HealthSouth serves patients through its network of inpatient rehabilitation hospitals, outpatient

rehabilitation satellite clinics and home health agencies. HealthSouth’s hospitals provide a higher level of

rehabilitative care to patients who are recovering from conditions such as stroke and other neurological

disorders, orthopedic, cardiac and pulmonary conditions, brain and spinal cord injuries, and amputations.

QA Tester/Site Lead at IBM

June 2001 - January 2004 (2 years 8 months)

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Overseeing all testing performed and creation of new business opportunities on major customer sites, mainly

in Southwest Miami.

Creation of test methodology and processes, and generating reports to the Product Development Team and

the IBM Account Team.

Testing responsibilities include: Performing acceptance, compatibility, installation, integration, and

regression testing on desktop systems and peripherals, including operating systems, baseline customer

applications, bundled shrink-wrapped applications, and secondary applications developed by the Software

Delivery Team.

All testing techniques used through self created test plans and finalized testing with Mercury Winrunner

Provided planning and design input for desktop strategy and standards.

Recommended configuration changes for performance and/or optimization of the client via enhancement

requests.

Verified hardware and software configuration meets end-user requirements and complied with evolving

customer desktop standards.

Solved problem resolution of image and/or application integration issues.

QA Technical Projects: Windows 98/NT/2k Images for client on various hardware platforms, Lotus Notes R5

and 4.6, SAP, IBM Global Network Dialer, TSI Poller PC (Phone PBX Polling Software), Oracle version 8i,

and Crystal Reports.

Software tester at PacifiCare Health Systems

May 2001 - November 2001 (7 months)

Home Based testing of Parkstone software & hardware after buyout from Pacificare Health of Cypress, CA

Extensive testing of Parkstone/Pacificare Software on Windows 98 Images and various Pocket PC Handhelds

running Windows CE OS. Testing was performed at home-based created test lab and then travelled to client

site in Cypress, California quarterly to present findings to a board of directors. Desktop testing procedures

written and performed with Mercury Winrunner and self created test plans

Product Development Test Specialist/Escalation Team Manager/Trainer at Parkstone

January 2001 - May 2001 (5 months)

Promotion to Product Development Test Specialist/Escalation Team Manager/Trainer

January 2001 - May 2001

Created and managed software testing lab which consisted of 8 computers, all peer-peer networked with

various Operating Systems.

Tested all Software Builds from product development before released to QA.

Created all documentation for test results and procedures then sent to QA and Help Desk.

Performed light programming to create batch files and database files (.dbf) with the use of Visual Studio 6.0

and Visual Source safe.

Escalation Team Manager responsibilities included researching and solving all major technical issues or bugs

that the call center could not resolve, then created escalation team processes and error documentation lists.

Software Trainer responsibilities included training entire call center for each new build and when new

employees entered the team for training.

Extensive traveling across North America to train doctors for use of ParkStone software/handhelds, only for

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special troubled accounts field technicians could not service.

QA Tester at Parkstone

August 2000 - January 2001 (6 months)

Extensive regression, black and white box testing of ParkStone software on windows 98 images and various

pocket PC handhelds running Windows CE.

"Smoke Tester" for programming department before finalizing all builds before being accepted by the QA

department for front-end testing and field validation.

All testing performed by self created test parameters and all errors noted and changes performed with use of

Microsoft Visual Studio and Visual SourceSafe. Light coding with C++ for patches and debugging.

Functional testing of hardware peripherals such as various printers for Infrared data exchange from the

Handheld devices.

Motivated programmers and program managers to fix open issues to meet business required deadlines.

Managed help desk with updates on fixes, troubleshooting parameters, and third level helpdesk support.

Interviewed applicants for QA/Software Training positions and trained new employees on software use and

architectural design of software.

Extensive travel throughout North America to educate doctors on use of software, handhelds, and how data

sharing and processing with pharmacies and hospitals. Also Persuaded current clients to accept and use

different versions of software.

Help Desk Tier 2 at IBM Global Services

April 1998 - July 2000 (2 years 4 months)

Troubleshooting various computer-related problems for internal IBM employees (over 75,000).

Average 52 calls a day, 5 calls per hour.

Promotion to Team Liaison within 6 months.

Network Printer Troubleshooting and administration with use of UNIX Telnet utility.

Full support of Lotus Notes version 4.5.3 and R5, Netscape Communicator 4.51, Windows 95, NT, DOS, and

OS/2 for IBM Thinkpad and Desktop workstations.

Troubleshooting TCP/IP for Microsoft Network Client Services over token ring and modem connections.

IBM VM mainframe support.

Lab Monitor at Florida State University - ACNS Micro Support Group

August 1996 - July 1998 (2 years)

Established E-mail accounts for new students with extensive use of UNIX Telnet, Elm, and Pine.

Trained new users and students with various software applications, operating systems (Windows 95, NT, and

Macintosh OS8), programming compilers (Borlean C and Web Page development using HTML.

Lab Manager, Neuroscience Department at Florida State University

June 1996 - January 1998 (1 year 8 months)

assistant to Professor, Dr. Frank Johnson, for his federally funded research program on Alzheimer's disease.

Lab managers role was to perform surgical experimentation for research on Alzheimer’s disease and the

brain/behavior relationship.

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Aided in the submission of experimental data and research for the Society for Neuroscience abstract:

“Neurotrophins Suppress Apoptosis Induced by Deafferentation of an Avian Motor-Cortical Region” Mar.

1997.

Knowledge of short acting barbiturate such as Ketamine for use as an anesthetic on lab animals before

surgery.

Negotiating with vendor’s price, delivery and manufacturing for $1.2 million worth of surgical and lab

equipment.

Skills & Expertise

Sleep Medicine, Diagnostic Imaging, Software and

Hardware Quality Assurance

Sleep Medicine

Sales Operations

Hospitals

Sales Force Development

Public Speaking

Trade Shows

Medical Devices

Medical Imaging

Healthcare

Competitive Analysis

Sales Process

Marketing

Quality Assurance

Customer Service

Managed Care

Physicians

Medicare

Pharmaceutical Sales

Selling

Account Management

Direct Sales

Team Building

Sales

Home Care

Surgery

Education

Florida State University

Bachelor of Science, Psychology/Biology/sociology, 1992 - 1998

Nova high

Diploma, 1987 - 1991

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Honors and Awards

-Aided in the submission of experimental data and research for the Society for Neuroscience abstract:

“Neurotrophins Suppress Apoptosis Induced by Deafferentation of an Avian Motor-Cortical Region” Mar.

1997.

-2004 National Sales award for highest same store growth of CT scans, HealthSouth

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Lee Feldman

Account Executive for Virtuox (home sleep testing)

***********@*******.***

Contact Lee on LinkedIn

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