Sales Marketing

CATHIE HAN

**** ******** **. ********, ** L*M *S*

647-***-**** 647-***-**** **********@*******.***

PROFILE

. Over ten years experience in Marketing & Communications including

marketing strategy, campaign design, event management, advertisement,

managing media relationship, agency management, channel marketing

. Expertise in developing and managing integrated marketing and

communications programs through cross-team collaboration

. Experience in digital marketing including online, mobile and social

media programs

. Strong analytical skills managing sales data, and competitive analysis

KEY ACHIEVEMENTS

. Received "IBM Think Forward Award" for leading the largest China Cloud

forum in Shanghai. This involved working with external and internal

stakeholders to develop a multi-channel marketing campaign resulting in

strong attendance and media coverage and generated over $30 million of

potential business.

. Won the "Lenovo President Special Award" and "Excellent Team Award" for

successfully planning and executing the Lenovo new commercial product

line's launching campaign which resulted in $US1 million sales revenue

in one week

PROFESSIONAL EXPERIENCE

Associated Marketing Manager IBM (China) Co. Ltd.

2008- 2013

. Supported IBM Cloud business leadership to exceed sales target by 50% by

leading a virtual cross-functional team of marketing professionals to

make strategic marketing plans, provide strong market insights, sales

analysis and enhance media publicity

. Collaborated with business leadership and sales team to form an

effective go-to-market plan and customer experience journey, from

physical to virtual touch points

. Created reference cases, sales enablement webcast and newsletters.

Assisted the sales teams with both traditional and mobile marketing

solutions which significantly improved sales productivity.

Marketing Specialist

Computer Sciences Corporation(CSC) China operations

2002- 2008

. Supported in developing marketing and communication strategy of the

company in China, including awareness building, marketing plan

development and execution, internal communication

. Responsible for building and managing relationship with media, industry

analysts and associations. Educated the market about the deliver model

and benefits of outsourcing, successfully positioned CSC as a business

leader in this area

. Collaborated with central marketing team to accomplish corporate

initiatives in China including revamping, localizing, and maintaining

web site, producing marketing collaterals and organize global events in

China

Marketing Specialist Lenovo Group Ltd.

1998 - 2002

. Supported sales activities of all Lenovo product lines through marketing

campaigns, advertisement, media relations, events and Channel marketing

management

. Established and maintained media relations in North China which

contributed to significantly enhancing the company's media reputation

. Built an effective channel marketing program for distributors and

resellers of Lenovo resulting in a significant improvement of marketing

efficiency for partners

OTHER EXPERIENCE

Sales Assistant GP Battery Marketing Inc. Sept-2013 - To-

date

. Process purchase order from customers, monthly and quarterly sales

analysis and forecast, handle client quotation and other sales support

activities

Volunteer as Administrative Support for Fund Raising Events

The Lung Association Sept-2013

. Conducted online research for preparing prospect list, made outbound

phone calls to prospective event participants, prepare event materials

and supplies

EDUCATION

. Sales and marketing program, Toronto

. Bachelor of Art, International Marketing, Capital University of Trade

and Economy, Beijing

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