Sales Manager
Resume:
Raymond J. Cole
Manahawkin, NJ 08050
*******@*****.***
Professional Experience:
China Performance Group
March 2012 - January 2014
Director Of Business Development
• Calibrating new prospects to fit the CPG business model and customizing a specific plan
for each prospect.
• Set monthly, quarterly and yearly goals for CPG & CPGM with a detailed plan to exceed
our goals.
• Worked with Marketing Manager on the best marketing channels to use, website, print,
social media, webinars, seminars, targeted email campaigns.
• Worked directly with our China office on obtaining quotes, on-time delivery, quality
control methods, client's special needs, specific solutions to problems.
• Opened several new accounts and obtained yearly contracts to represent clients in China.
[BMI, GVS, VW Stores, Sonic, Dr. Leonards, Carol Wright, Five Below, Wakefern].
Print Art, Inc.
June /2010 - January 2012
Sales & Marketing Executive
• Prospect for new accounts and develop targeted lists that fit our company profile.
• Created micro groups within our client and prospect lists and then I created a marketing
campaign for their specific needs.
• Personalize every contact and speak directly to what concerns them, offer specific
solutions and become their "GURU".
• Managed client projects from concept to completion [design, direct mail, offset & digital
printing, execution and distribution to meet deadlines].
Key Accomplishments:
• Developed multi-channel marketing campaigns [Social Media, PURLS, QR Codes, VDP]
for in-house and for clients.
• Sold largest single order in company's history [Estee Lauder/$402,000].
• Launched Mitsubishi Motors/Century 21 VDP Coupon Campaign with TPG Direct which
directly lead to future business.
• Opened Ad Agency AgileCat which directly lead to becoming the primary print provider
for the new Valley Forge Casino. Opens April 2012.
Allegra Printing & Imaging
April /2005 - May/2010
Account Manager
• Execute company sales plan with solution selling and "One to One Marketing" through
the use of "Variable Data" printing.
• Maintains company's on-going success in sales and account distribution.
• Responsible for design and sales presentations and detailed business proposals.
Key Accomplishments:
• Established (80) new accounts for an existing 18 year old established printing
corporation.
• Responsible for client and production success at the University of Medicine and Dentistry
of New Jersey (UMDNJ).
• Set-up first digital media store.
Minuteman Press Printing Company
October /2003 - December/ 2004
Owner
• Solely managed, operated and financed new franchise location with new staff and
equipment.
• Built a multi-functional team (design, sales, production, technical support and
administration) from the ground up.
• Delegated work load, tasks, project roles, payroll, and accounting.
Key Accomplishments:
• Established (220) new accounts in 14 months (beat corporate plan by 30%).
• Partnered with Ocean County Chamber of Commerce to increase printing sales and
business networks.
• Successfully sold franchise branch for profit in December 2004.
Gordon & Ferguson/Heather Hill Sportswear
February/1983 - September 2003
Account Executive - Vice President Sales/Marketing
• Represented major manufacturing, retail stores, and organizations to enhance new
products and expand brand recognition in new and existing markets for chain stores (ex.
JC Penney, Wal-Mart, Target and Sears).
• Direct client contact for sales orders, production, design consultation, and shipping
logistics.
• Responsible for design and sales presentations.
• Coordinated domestic and international warehousing logistics.
• Top Sales Producer 18 out of 20 years. Exceeded $20,000,000 each year in personal sales
14 years in a row. Best year producing $38,000,000 in sales.
• Supervised 6 to 10 road sales people and 4 CSR's.
Education
The Ohio State University, Columbus, Ohio
Bachelor's Degree
Major: Business Administration/Marketing
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