Marketing Communications Specialist

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LISE MILLAY STEVENS, M.A.

Health Communications Professional (Manager/Director)

Media & Marketing, Publications, Press Relations, Event Planning

Cell: 646-***-**** Email: **************@*******.***

PROFESSIONAL EXPERIENCE

CONSULTANT, HEALTHCARE MARKETING COMMUNICATIONS CLEVELAND, OHIO

January 2012-Present

• Non-government and government healthcare agencies contract communications professional

• Marketing campaign management; writing, editing, Internet research

• Public relations, press communications

NATURAL RESOURCES DEFENSE COUNCIL NEW YORK, NEW

YORK

July 2011 - December 2011 (relocated to Ohio to care for family member)

Director, Publications

• Strategize with internal thought leaders, press office and online unit to develop environmental

campaigns, including messaging, target populations and distribution

• Develop audience-specific messaging for myriad populations students, the public, legislators,

donors

• Ghost-write/edit material for multi-topic blogs

• Liaise with internal experts to produce print, online and event-specific communications, including

reports, promotional pieces and legislative fact sheets

• Perform quality assurance check of all final content for clarity, grammar, graphic elements, agency

style and messaging

• Assign projects to and supervise external freelance writers, editors and designers

NEW YORK CITY DEPARTMENT OF HEALTH AND MENTAL HYGIENE NEW YORK, NEW YORK

May 2004 to May 2011

Deputy Director Publications, Bureau of Communications

• Strategize with senior management and internal integrated communications team (Press Office;

Health, Media and Marketing; and Digital Communications) to create targeted media campaigns for

broadcast, print, social media and Web distribution (targets included the general public, healthcare

professionals community leaders and political stakeholders)

• Project manage publications (press releases, media campaign materials, brochures, guidelines,

scripts, annual reports) from conception to publication (including content, design and distribution)

within specified budgetary and time constraints, preserving agency brand, voice and messaging

• Manage translation arm of publications unit by assuring accurate translation into multiple languages;

translate content into Spanish as needed; review products for cultural competency fulfillment and

appropriate literacy level

• On-call communications liaison for emergency and disaster management events; FEMA trained

• As needed, and in consultation with internal experts, liaise with local and national print, broadcast

and online media to answer queries and pitch stories; distribute press releases and spokespeople

biographies; staff press events

• Ghost-write/edit material for multi-topic blogs

• Manage pool of freelance copyeditors and designers

THE AMERICAN MEDICAL ASSOCIATION CHICAGO, ILLINOIS

October 1998 to May 2004

1. Senior Press Officer, Department of Science News (four years) AND The Center for Disaster

Preparedness and Emergency Response (two years) (concurrent titles/duties)

Department of Science News

• Plan, organize and staff six to eight national and international media briefings, including

biennial International AIDS Conference; work with leadership to establish agency voice and

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messaging; develop crisis communications as needed on very tight deadlines; write press releases for

distribution to local and national media outlets

• With AMA Council on Scientific Affairs, identify emergent and underreported public health

issues; develop media briefing topics

• Research briefing topics; recruit, interview and media train experts from academia for

presentations, press conferences and interviews

• Create materials for press kits including press releases, fact sheets and speaker biographies

• Pitch upcoming briefings to broadcast, print and online media; track and report media

coverage quarterly

• Write talking points and speeches for internal board members

• Manage budget of 90K for each briefing

• Edit scripts, B-roll and other videotape for weekly video release

• Supervise internal events manager, freelance writers and freelance designers

Placements: New York Times, Boston Globe, Chicago Tribune, Chicago Sun-Times, Washington Post,

Seattle Times, Miami Herald, USA Today, U.S. News & World Report, Reuters, Knight-Ridder, NPR, NBC

News, ABC News, CBS Healthwatch, CNN, the “Today Show”

AMA Center for Disaster Preparedness and Emergency Response

• Media relations liaison for the Center (established February 2002 in response to the 9/11

terrorist attacks)

• Promote the Center to print and broadcast media; manage all press activities for the Center

• Travel with the Director to Washington, D.C. to liaise with state and federal agencies to

establish public health response, training modules for natural disasters and bioterrorism events

• Media train board members in support of agency initiatives and press events

• Write press releases, speaker bios, fact sheets and edit training manuals

2. Managing Editor, Archives Journals

October 1998-June 2000)

(Archives of: Dermatology, Facial Plastic Surgery, Internal Medicine, Neurology, Otolaryngology-Head &

Neck Surgery)

• Manage copy for five monthly publications (1,200 pages per month) from raw copy to publication,

ensuring strict adherence to production deadlines and budgetary requirements

• Liaise with five national Chief Editors to maintain editorial calendars, develop theme-specific

supplements, special issues and new sections, maintaining AMA editorial standards

• Travel to national editorial offices as needed to streamline operations

• Provide final review and signoff for all copy, ensuring editorial and graphical quality

UNIVERSITY HOSPITALS OF CLEVELAND/CASE WESTERN RESERVE UNIVERSITY CLEVELAND, OHIO

October 1989-October 1998

Editorial Associate, Neurology (official journal of the American Academy of Neurology)

• Supervise operations of editorial office for monthly medical by managing an average 2,200

manuscripts from receipt to peer review, final disposition and publication, strictly adhering to the

editorial calendar

• Administer budget of $250K annually

• With the Editor-in-Chief, develop mission statement and long-range planning for the journal

• conceive of new sections and new business models; edit commentaries and editorials from

Editor-in-Chief and Editorial Board

• Manage five editorial staff members

• Meet quarterly with external publisher to develop new editorial and business initiatives

• Provide quality assurance check for all editorial content prior to publication

• Organize and attend four national Editorial Board meetings annually

• On-call Spanish language interpreter for University Hospitals of Cleveland

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EDUCATION

CLEVELAND STATE UNIVERSITY, Cleveland, Ohio

• Master of Arts, Modern Languages; summa cum laude (3.8 GPA); President, Sigma

Delta Phi (international Spanish language honors society); courses included history and

culture, literature and translation courses

• Bachelor of Arts, French; magna cum laude graduate (3.6 GPA)

• Reporter for The Cauldron (CSU’s official weekly newspaper); president French Film

Club; volunteer interpreter and proficiency tester for foreign language teachers

ROOSEVELT UNIVERSITY, Chicago, Illinois

1 Nine courses completed in Masters of Science/Journalism; GPA 4.0

SHAKER HEIGHTS HIGH SCHOOL, Shaker Heights, Ohio

2 Advanced Placement English and French; accelerated college preparatory curriculum; 3.8

GPA

PROFESSIONAL AFFILIATIONS

• American Medical Writers Association (AMWA); Secretary, Chicago Chapter, 2000;

President 2003

• Society of Professional Journalists (SPJ)

• Elected to National Association of Science Writers (NASW)

• Elected to the American Association for the Advancement of Science (AAAS)

• Sigma Delta Chi Cleveland State University President

AWARDS AND CERTIFICATES

1 Certified in Writing/Editing Core Curriculum Program, American Medical Writers

Association

2 Two-time recipient of Star Performer and Publisher’s Awards, American Medical Association

3 Recipient New York City Mayor’s Office Certificate of Appreciation

ADDITIONAL SKILLS

• Fluent in Spanish, excellent command of French (schooled and resided in Barcelona, Spain, five

years)

• Professional interpreter and translator

• 21 years’ experience in medical writing, editing and reporting (consumer, physician)

• Extensive knowledge in a variety of medical/health disciplines

• Thorough knowledge of American Medical Association Manual of Style, Associated Press

Stylebook and Chicago Manual of Style

• Literate in Microsoft Office Suite, Groupwise, Outlook

• Exhaustive Internet research skills

• Interviewer and photographer (have recording and photographic equipment)

• Medical conference coverage

LINKS TO SELECT SAMPLES (campaigns managed from conception to launch)

REPORTS

Natural Resources Defense Council

Latinos and Air Pollution: A Call to Action nrdc.org/air/files/LatinoAirReport.pdf

Supplying Ingenuity: U.S. Suppliers of Clean, Fuel-Efficient Vehicle Technologies

nrdc.org/transportation/autosuppliers/files/SupplierMappingReport.pdf

New York City Department of Health and Mental Hygiene

The New York City Community Air Survey: Results from One Year Monitoring, 2008 – 2009

nyc.gov/html/doh/downloads/pdf/eode/comm-air-survey-report.pdf

Bicycling in Bedford-Stuyvesant: Report on Cycling and Driving Behaviors

nyc.gov/html/doh/downloads/pdf/dpho/dpho-brooklyn-bike-bedstuy.pdf

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Agency Biennial Report 2007 – 2008 nyc.gov/html/doh/downloads/pdf/report/nycdohmh-biennial07-08.pdf

Air Pollution and the Health of New Yorkers: The Impact of Fine Particles and Ozone

nyc.gov/html/doh/downloads/pdf/eode/eode-air-quality-impact.pdf

CAMPAIGNS

Still Smoking? Cigarettes Are Eating You Alive!

nyu.edu/dental/tobacco/stillsmokingnyc.pdf

New York City Condoms-Get Some!

nyc.gov/html/doh/html/living/nyc-condoms.shtml FaceBook facebook.com/NYCcondom

Ask.Com ask.com/wiki/NYC_Condom?o=2801&qsrc=999

PRESS RELEASES AND ARTICLES (FREELANCE)

Teen Daughters of Parents with HIV Have Higher Child-Bearing Rate

natap.org/2006/newsUpdates/010306_08.htm

Perceptions of Racial Barriers to Health Persist in Rural South

todaysseniorsnetwork.com/racial_bias.htm

Esophageal Cancer: Better Outcomes with Chemo and Radiation

speech-language-pathology-audiology.advanceweb.com/Article/Esophageal-Cancer-3.aspx

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