Marketing Customer Service
Resume:
Steven Lu
Markham, ON L6G 0B3
*******@*****.***
Dear Hiring Manager,
My name is Steven Lu, I am writing to apply for the position Promotions & Marketing Manager which
I found posted on Indeed. I believe I possess the necessary skills and experience you are seeking and
would make a valuable addition to your company.
I have 5 years of experience in digital marketing field especially in high tech brand development, product
and project management, advertising, new media execution, creating and executing successful marketing
campaigns and partnership/channel building. My background is a solution-focused and dedicated
professional with years of marketing experience in online media field. I deeply understand online media
with expertise of management of business requirements to direct technology and operations in building
and implementing solutions based on business strategic goals.
In addition, I am also good at SEO, SEM, Acquisition, Localization, B2B and B2C and various campaign
modes include CPA, CPM, CPC, CPL etc. Please refer to my resume.
I believe with my experience and skills, I will be a good fit for this role. I would appreciate an
opportunity to meet with you and further discuss my qualification. Please feel free to contact me at 416-
720-9961 or *******@*****.***. I thank you in advance for your consideration.
Sincerely,
Steven Lu
STEVEN LU
75 South Town Centre Blvd, Markham, Ontario, Canada L6G 0B3
Phone: 416-***-**** Email: *******@*****.***
SUMMARY
A solution-focused and dedicated digital marketing professional with years of online marketing
experience in new media and online business field. Expertise in brand development, SEO, project
management, business development, production, monetization, localization, new media execution, social
engagement, public relations, video games, B2C and B2B etc. An independent problem-solver and
effective team player with high level of initiative and adaptability .
HIGHLIGHTS
- SEO, SEM, Google Adwords/AdSense/Analytics, multi-media buy/sell, paid search and display,
affiliate channel marketing in game, e-commerce and mobile industry.
- Brand development
- Project management
- Marketing campaign planning and execution
- Advertising, user acquisition and landing page design.
- Co-branding, merchant acquisition, virtual goods and pricing
- Data Analyzing
- Monetization, payment channels (e-wallet, e-banking, Prepaid and mobile etc.)
- Business development and negotiating
EXPERIENCE
ROCK HIPPO PRODUCTIONS LTD
Toronto, ON
Head of Business Development 12/2012 to 12/2013
- Work closely with top management team and lead strategic planning effort based on corporate
goals
- Establish and joint oversea product licensing and publishing in North America and Europe
- Build solid relationship with product developers, business partners and marketing channels
- Develop contingency plans and alternative solutions for various projects
G4BOX INC
Toronto, ON
Marketing Manager 07/2010 to 09/2012
- Devise, formulate and execute marketing strategy
- Develop and optimize creative and message strategies in accordance with industry best practices
- Evaluate and finalize extensive marketing plans and budget with teams in accordance with
operational goals
- Develop brand awareness and localization for the industrial well-known project titles such as
Cross Fire NA, Cross Fire SA and Metin 2 US
- Build, execute and lead various marketing campaigns include Google search/content, rich media,
email, social media and event and design web traffic flow path
- Manage media and search tagging, conduct media and search campaign analysis and develop
reporting
- Devise acquisition funnels and marketing campaign optimization
- Manage and maintain content to the product websites, landing pages, banners, social media
networks, newsletters and other branding materials.
- Develop and negotiate new business with various partners to meet organizational goals such as
payment
- gateways, cross marketing, advertising and events
- Formulate monetization strategy for virtual goods and pricing
- Execute both business and technical integration tasks to meet operational goals
- Conduct and oversee email campaigns, PR and distribution on a regular basis and particular
objectives
- Liaise and communicate with Shareholders, Operation, Creative, Programming, Financial and
Customer Service Departments
G4BOX INC
Toronto, ON
Marketing Project Coordinator 03/2009 to 07/2010
- Participate in the internal marketing strategy, planning and execution
- Collect and coordinate all available resources to meet project goals
- Coordinate and prepare promotional materials including web contents, advertisements, layouts,
and media kits
- Develops marketing and monetization strategies for monthly game updates
- Produce regular in-depth market analysis, intelligence, brand health and similar reports
- Work closely with diverse departments on a daily basis to meet the demands of the ever-growing
communities surrounding projects
- Ensure consistency of information daily marketing duties including monitoring campaigns, data
analysis, optimization and budget allocation
- Expand and enrich user engagement to social media networks through interactive activities
- Set up online/offline marketing campaigns within given budget on multiple channels, targeting
specific audience groups
- Build, optimize and expand search marketing campaigns to meet business goals with maximum
ROI
- Monitor marketing campaigns, data analyzing and performance optimization
- Process legal document records (E.g. partner agreements, payment confirmations etc.)
ADS GUIDE INC
Toronto, ON
Advertising Consultant 10/2008 to 03/2009
- Develop advertising business in local area and sales
- Expand network within local ethnic communities
- Contribute and develop short and long term marketing plan and strategies
EDUCATION
BUSINESS ADMINISTRATION 09/2004 to 04/2008
Seneca College, Toronto, Ontario
ASSOCIATED DEGREE WITH KEY ELECTIVE COURSES: BUSINESS, HR, MARKETING,
STATISTICS, ECONOMICS, ADVERTISING etc.
Contact this candidate