Manager Project

Sharon McCarthy

Tradeshows and Events Marketing Project Management

**********@***.***

Summary

Senior Professional Targeting Roles in Project Management

Self-directed professional offering vast experience in architecting effective marketing strategies and

participating in key tradeshow and industry events with 3Com Corporation, acquired by Hewlett-Packard in

2010. Tremendous expertise in defining projects and delivering them on time and within budget, having

successfully coordinated displays for numerous trade show events throughout career. Integral member of

Hewlett-Packard, with a background in developing marketing campaigns for Latin America and Canada and

subsequently overseeing the events activities of the organization’s Networking division.

Recognized for proven ability to coordinate with several departments and stakeholders; ensuring all tasks are

delivered in adherence to defined timelines.

Areas of Proven Performance include:

• Strategic Planning

• Multi-channel Marketing & Branding Strategies

• Project Planning & Management

• Business Development

• Solution Sales Strategies

• Event Coordination

• Vendor Relations

• Client Management

Skills & Expertise

Demand Generation

Multi-channel Marketing

Sales Enablement

Product Marketing

Trade Shows

Marketing Strategy

Field Marketing

Product Management

Cross-functional Team Leadership

CRM

Strategy

Project Management

Marketing Communications

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Business Development

Project Planning

Go-to-market Strategy

Solution Selling

Vendor Relationships

Events Coordination

Marketing

Manage Client Relationships

Strategic Planning

Leadership

Experience

Tradeshow & Events Marketing Manager at Hewlett-Packard

April 2010 - June 2012 (2 years 3 months)

• During and after the acquisition of 3Com by Hewlett-Packard, managed all trade shows and events for the

company’s Networking unit, including shaping branding and marketing strategies for HP product lines.

• Created displays for both Hewlett-Packard and 3Com Corporation in preparation for a trade show occurring

at the time of the acquisition; successfully delivered the HP display despite uncertainty and stringent timeline.

• Used acumen in logistics, coordination, budgeting and planning to coordinate networking-related

tradeshows and events across North America.

4 recommendations available upon request

Tradeshows & Events Marketing Manager at 3Com Corporation (Acquired by Hewlett-Packard

04/2010)

1994 - 2010 (16 years)

Advanced steadily within 3Com Corporation, initially joining the organization in a support position for the

sales force and progressing to a critical role in shaping branding and marketing strategies.

• During 5 year period as Tradeshow & Events Marketing Manager, deftly planned, managed and executed all

facets of 70 tradeshows, road shows, partner conferences and other key networking events yearly in North

America

• Managed logistics of seminars and events; securing venues, planning logistics and inviting industry

stakeholders, partners and clients

• Determined solutions and products to be demonstrated at seminars in conjunction with the Product

Management team; selected relevant internal personnel to speak and present at each event

• Involved in the initial planning phase, strategically determining which tradeshows were most beneficial to

attend and subsequently contacting organizers to secure a spot

• Created catered booth layouts for each show, taking into consideration space constraints

• Oversaw the timely production and execution of all trade show materials, including booth, graphics,

displays, literature giveaways and products

• Worked closely with multidisciplinary teams to select products and devise marketing collaterals

• Cut unnecessary expenses by reducing the amount of literature produced and eliminating participation in

unprofitable shows. Outcome: Consistently stayed under a yearly budget of $2 million.

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• Managed the design and production of a new custom booth, adhering to a set schedule and staying within

budget

Previous Roles Within 3Com:

Marketing Services Project Manager (2000-2005)

Regional Marketing Manager (1999-2000)

Marketing Communication Specialist (1997-1999)

Marketing Coordinator (1995-1997)

Sales Administrator (1994-1995)

6 recommendations available upon request

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Sharon McCarthy

Tradeshows and Events Marketing Project Management

**********@***.***

10 people have recommended Sharon

"It was a pleasure working with Sharon and her expertise in managing and executing events was invaluable to

our team at HP. Coming from 3Com, Sharon had built her success in working as the leader of the planning,

logistics and execution of all the major events and tradeshows. She stepped into this same role for us at HP

and did an incredible job working with the numerous cross-functional teams to manage the process around

messaging, graphics, demos and all the onsite activities related to our presence at major tradeshows across the

US. It was a pleasure to have Sharon on the team and I would highly recommend her for her capabilities and

work that she did while part of the team."

Travis Goodrich, Manager, Americas Marcom and GTM Strategy - HP Networking, HP, managed

Sharon at Hewlett-Packard

"Sharon is a very talented and well-rounded events marketing manager that I had the pleasure of managing at

HP. Sharon was well liked and respected by everyone who has ever worked with her. She is extremely

energetic, detail oriented and is always willing to go the extra mile. I greatly appreciated Sharon and would

highly recommend her. Sharon is a true professional and would be an asset to any team."

Jeff Oberbillig, Americas Marketing Leader - BCS and HP Networking, HP, managed Sharon at

Hewlett-Packard

"In the 5 years I worked with Sharon at HP and 3Com, a number of cross-functional teams relied on her for

the coordination, management and execution of corporate, industry and field events. Sharon skillfully handled

all facets of the planning process--from the very detailed logistics to the strategic pre- and post-event

marketing--with finesse. Sharon is creative, hard working and extremely professional. She's a terrific team

player that always delivered a high impact presence at key customer, partner and corporate events, and is an

absolute pleasure to work with."

Paige Lewis, Marketing Manager, Enterprise Segment - HP Networking, Hewlett-Packard, worked

directly with Sharon at Hewlett-Packard

"Sharon is an experienced professional that excels at event management. She is detail oriented and skillfully

manages the end-to-end process for logistics, event coordination and planning. While working within the

organization that I lead at HP, Sharon managed many complex events that required

cross-functional/cross-business unit coordination and juggling many different requirements."

Kristin Pierce, Senior Manager, Americas Region Marketing for HP

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"Sharon McCarthy is a fantastic marketing tradeshow and events manager. Managing events can typically be

a high risk, low reward job, yet Sharon always produces high quality events that ultimately exceed

expectations. Having tried to manage my own corporate events I have an even greater appreciation for the

professionalism, thoroughness and attention to detail Sharon brings to every event she plans. As someone

who was ultimately responsible for all marketing activity when we worked together at 3Com, I can say

without a doubt, it was comforting to know that Sharon was handling our events. I knew with her running

things, the company brand and demand-generation engine would be greatly enhanced."

John Vincenzo, Vice President, Marketing, 3Com, managed Sharon at 3Com Corporation (Acquired by

Hewlett-Packard 04/2010)

"Sharon is an extremely detailed oriented project manager when I worked with her at 3Com and HP. She was

responsible for multi-million dollar events that she managed soup to nuts without issue, flawlessly. I was

extremely fortunate to work with Sharon, as she was able to take my vision for our demand generation and

customer activities and make real-outstanding marketing opportunities for the company. Her attention to

detail and people skills makes working along side Sharon a pure delight. Sharon's work ethic and tireless

dedication to her projects success is something I highly recommend any company add to their resource pool. I

would gladly work with Sharon again and hope that I'm able to do so in the near future."

Anna Dorcey, Senior Director Corporate Marketing, 3Com, managed Sharon indirectly at 3Com

Corporation (Acquired by Hewlett-Packard 04/2010)

"It is a pleasure to recommend Sharon as one of the exceptional marketing professionals I have worked with.

Sharon's successful management and execution of complex events is underwritten by her strong attention to

detail and her ability to build strong cross functional relationships. A well executed event is driven by respect

for process and data driven analysis. Sharon's event management reflects her skill in these key disciplines and

underwrite her ability to accomplish marketing program objectives. She will be an asset to the next company

she joins. Every Marcom team needs a Sharon McCarthy!"

Susanne Skinner, Global Event Marketing Manager, 3Com Corporation, managed Sharon at 3Com

Corporation (Acquired by Hewlett-Packard 04/2010)

"Sharon McCarthy I have had the pleasure to work with Sharon on a number of very successful exhibit and

event projects, from extremely large to relatively small. Sharon’s organizational and people skills, her

problem solving abilities and her calm temperament in the face of difficult situations are the major reasons

why these projects were so successful. Sharon fully understands how the decision making process of large

team can slow down the progress of a project and as a result she sets early time lines and does a fantastic job

of keeping the team moving forward on critical issues in a timely fashion and cost effective direction.

Sharon’s professional personality earns her respect from her team mates along with her experience integrating

product marketing & sales goals and objectives into an exhibit plan logically, successfully while supporting

larger, overarching company initiatives helps keep projects on track and moving smoothly during planning

and implementation stages. In short, if you are going to work hard on a large complicated exhibit or event

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project, you would want Sharon on your team. I know I do! Tim Ryan Senior Account Executive"

Tim Ryan, was Sharon's client

"I had the pleasure of working with Sharon during my tenure as Director of Converged Marketing at 3Com.

She is a seasoned events manager, with the ability to work independently and to get things done on time and

within budget. Her positive attitude made working with her a pleasure, and her relationships with industry

vendors and trade show representatives proved very beneficial to our organization. I would highly

recommend Sharon and believe she can be a valuable asset to your marketing organization."

Mike Leo, Director, Convergence Marketing, 3Com, worked directly with Sharon at 3Com Corporation

(Acquired by Hewlett-Packard 04/2010)

"While working as a Global Solution Architect with 3Com I had the pleasure of attending many events with

Sharon. Sharon was always very detail oriented and made our tradeshows a great success. Sharon’s

professionalism took the stress out of the hectic exhibit schedule and I found that Sharon’s upbeat attitude and

outgoing personality made it a joy to work with her."

Robert Wiggs, Global Solutions Architect, 3Com, worked with Sharon at 3Com Corporation (Acquired

by Hewlett-Packard 04/2010)

Contact Sharon on LinkedIn

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