Manager Project

Rick F. Ardalan

**** ******** ****** **** • Vienna VA 22182 • (Cell) 202-***-**** • E-mail: ************@*****.***

EXPERIENCE:

Marketing and Business Development Consultant 11/13/13 – 1/31/14

NCMA is an association of producers of concrete masonry products, and suppliers of products and services related

to the industry. Currently working as a Marketing and Exhibits assistant to the VP of Events. Duties include, but

not limited to Exhibit Sales, Floor Plan Design and Layout, Responding to Inquiries, Marketing Strategies for New

Business, and Communications for Events.

Business Development/Marketing Manager, COMPTEL 9/2007 – October 2013

Based in Washington, D.C., COMPTEL is the leading industry association representing competitive

communications service providers and their supplier partners. COMPTEL members are entrepreneurial companies

driving technological innovation and creating economic growth through competitive voice, video, and data

offerings, as well as the development and deployment of next-generation IP-based networks and advanced services

utilizing fiber, copper and wireless facilities. As the Business Development/Marketing Manager, provided a broad

range of sales, communications, exhibits, and marketing services for the organization, while reporting to the VP of

Membership and Conference Services.

• Created and managed cross-organizational, integrated business development and marketing strategies.

• Negotiated all strategic partnership contracts with media organizations and/or association partners.

• Researched and managed media campaigns of other associations and the competitive industry to validate

messaging and to define new market trends which COMPTEL should pursue for potential membership,

exhibitors and attendees.

• Managed and coordinated all communications projects with vendors and contractors for the development

and production of membership, event, and other promotional materials.

• Managed all EXPO communications including all promotional materials, conference and exhibition

surveys, and related website content.

• Using research, developed new revenue sources through new membership, exhibits sales, and sponsorship

opportunities.

• Created, managed, and implement surveys for feedback concerning membership and meetings’ value

and/or needs for changes or improvements.

• Participated as an Exhibitor and/or Attendee at various Industry Trade Shows in promoting COMPTEL

PLUS Conference & EXPO and its membership benefits and sales of exhibit booths at the COMPTEL

conferences.

• Provided all existing promotional materials for marketing effectiveness, cross-selling implications and

adherence to brand guidelines.

• Reviewed and directed most material for the COMPTEL website for all Membership and Conference

related topics.

• In charge of assembling, creating and maintaining files of all conference and membership mailings and

brochures.

• In charge of managing exhibitors and associated staff for COMPTEL’s Industry Trade Shows.

• Manage vendors used for various activities related to our trade show and conferences.

• Managed research and gathering of all exhibitor database for trade show promotions.

• Involved in negotiation of hotel & site contracts.

Marketing Contractor, INFOCOMM 3/2007 – 8/2007

InfoComm International is the trade association representing the professional audiovisual and information

communications industries worldwide. Managed and assisted in all online publishing, contact database, and

education related matters to the organizational website and Trade Show and/or Conferences.

Communications Manager, National Concrete Masonry Association (NCMA) 2/2005 – 2/2007

NCMA is an association of producers of concrete masonry products, and suppliers of products and services related

to the industry. NCMA offers a variety of technical services and design aids through publications, computer

programs, slide presentations and technical training. Under the direction of the vice president of marketing,

responsible for planning, implementing, and evaluating media and methods to improve the delivery of membership

communications and to assist in expanding the market for concrete masonry. This function included not only

management of publications schedules for magazines and publicity brochures, but also the financial management of

all member communications projects. Duties and responsibilities included, but were not limited to:

• In charge of managing and maintaining consistent and attractive graphic designs for NCMA printed

promotional materials.

• Provided effective input to strategic development of programs and publications targeted at the three

primary association markets: commercial, residential, and hardscapes.

• Managed the publishing process and editing of CM News (membership news magazine) and Concrete

Masonry Designs (monthly magazine consisting of various design projects to favorably influence target

audiences to buy and/or specify concrete masonry products).

• Managed NCMA’s publications subscriptions.

• Managed the publishing of the NCMA’s Membership Directory.

• Managed advertising development, design processes, and coordination with trade publications for insertion

of advertising messages in trade publications.

• Designed and coordinated the NCMA booth at annual meeting and other tradeshows.

• Provided and designed material for NCMA’s booth for various tradeshows, including NCMA’s booth at the

annual Manufactured Concrete Products Exposition in conjunction with the annual meeting.

• Developed presentations, promotional advertising copy, and other marketing literature and publications.

• Managed, designed, and maintained the NCMA website review process, maintenance, and updating of

information.

• Performed liaison duties to the association’s Product Development and Creative Concepts Committee

(PDCC), Student Block Design Committee at the Annual Conventions, and Midyear Meetings.

HUGO BOSS, Sales & Marketing 5/2004 – 2/2005

• Assisted in sales and initiated marketing campaign for increasing sales & revenue.

• Created extensive promotional database for clients for use in promotions.

• Segmented promotional campaign for various products.

Production Manager/Coordinator, C Technologies (Consulting) 1/2004 – 5/2004

• Provided management and support for various contracts. Hands on design of course material and contract

deliverables.

• Planned, scheduled, and managed all aspects for production and delivery of proposals including,

developing schedules, organizing resources, and reviews.

• Responsible for managing graphics and desktop publishing including design and use of style guides and

page layouts

Publications Manager, Council for Exceptional Children (CEC) 8/2001 – 12/2003

• Responsible for design, layout, and updates of the Publications section of CEC website

• Handled publishing and design of TEACHING Exceptional Children journal magazine (print/online

version)

• Responsible for design and layout of the Publications Product Catalog (print and online version)

• Managed design, layout, and support of Annual Convention and Expo Program

• Oversaw preparation and design of on-line course material for Continuing Education Division

• Maintained contact with printers with regard to print buying, printing solutions, processes, and work orders

• Organized preparation, design, layout of books and manuscripts for editors and printers

Catalog Integration Project Manager, Triad Management System (Consulting) 10/2000 – 2/2001

• Responsible for the implementation of the online catalog for a Gift Industry Marketplace website.

• Managed the catalog integration team of 6-8 employees in relation to scheduling, meeting deadlines,

process improvement, contract outsourcing, and hiring.

• Defined and created processes and educated the team on technologies used as they relate to manufacturer's

product information within an online catalog.

• Research regarding web technologies and possible solutions for better implementation of online catalog

along with improvements in user interface.

• Managed vendor outsourcing and contract negotiations.

• Worked with technical teams to coordinate production of extensive Web services and customer interaction

skills. Provided guidelines and necessary input regarding the direction of web technologies and e-

commerce processes and software.

Technical Information Specialist, Indus Corporation 10/97 – 10/2000

Worked as an on-site subcontractor team member for INDUS Corporation at the SDC (Systems Development

Center) operated for the EPA by SAIC.

• Provided technical and program management support to EPA’s Data Warehousing Initiative and One Stop

Reporting Program.

• Guided efforts to consolidate and streamline federal and state environmental reporting.

• Created a common framework of knowledge.

• Promoted electronic reporting (query results) to improve public access.

• Provided the coordination support among the One Stop Reporting Program (access to information) and

interacting with clients to determine support needs and coordinating activity within the project to ensure

those needs are met. Provided reports, graphs, and charts and kept track of data received.

• Worked on the Data Warehouse (Envirofacts) website.

– Developed, created, and linked web page information using HTML, and Perl Scripts.

– Created and manipulated web graphics.

– Managed data information and assigned tasks.

• Involved in the creation of an online catalog for the e-commerce Web Site of the Department of Commerce,

Bureau of Statistics. Provided graphic support, content, and web layout.

• Provided continuous technical, program management, and briefing support to various EPA program offices.

EDUCATION:

University of Southern California, Los Angeles, California, attended Spring 1976-Spring 1979. Majored in

Electrical Engineering.

AVERETT COLLEGE, Danville, VA. Bachelors of Business Communications and Management.

COMPUTER SOFTWARE SKILLS:

• Internet HTML, Web Design, Dreamweaver MX

• Registration Systems – Cvent, Expotracker, A2Z Exhibitor Site

• WP & Publishing QuarkXPress, Adobe InDesign, MS Word, Word Perfect

• Graphics & Presentation CorelDraw, Adobe PhotoShop, PowerPoint

• Spreadsheets Microsoft Excel

• Training Instructor Editorial Experts, Inc., Fairfax County Adult Education

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