Sales Marketing

[pic] Gregory D. Carcaci

*** **** **.

Mobile: 856-***-****

Swedesboro, NJ 08085

**************@*******.***

Decisive, action-oriented and result-focused professional offering several

years of experience in the telecommunications and banking industries with

the last 6 years focused on project management. Offering outstanding

talents in resource leveling (sharing resources), team building, team

consensus, budget management, developing project scope (budgets, timelines

and delivery dates), vendor management, cost avoidance, and conducting

status meetings. Driven by new challenges and desire to be successful in

all endeavors. Immensely enjoy navigating all aspects of complex projects.

New Business Development ( Strategic Planning ( Market Research & Analysis

Project Management ( Team Leadership & Development ( Sales ( Marketing (

Business Planning

( Branding & Positioning ( Client Relations

PROFESSIONAL EXPERIENCE

Comcast, Philadelphia, PA

3/2011 - Present

Marketing Communications Consultant

Develop and execute integrated marketing programs for Video, Digital Voice

and High-Speed Internet. Collaborate with 4 divisional offices, each

serving 5 to 15 markets, to produce customized media that respond to local

marketing objectives. Interact daily with agencies of record, market

research firms, production companies, media planning groups, and other

entities to manage local and national campaign rollouts. Allocate project

budgets.

. Direct the development of marketing collateral in the following

channels: TV, radio, print, direct mail, online and out-of-home.

. Conduct extensive research, develop core messaging value proposition,

develop strategic marketing plans and execute tactics to support a new

nationwide product launch.

. Collaborate in the development, management and execution of strategic

marketing programs for new campaign initiatives.

. Collaborate with brand, legal and compliance on new market programs

prior to engagement of external agencies.

. Maintain continuous alignment of program scope with strategic business

objectives, and make recommendations to modify the program to enhance

effectiveness toward the business result or strategic intent.

. Strategize with the senior management team to create marketing

programs and campaigns that support corporate business initiatives.

Bank of America, Wilmington, DE

6/2008 - 3/2011

Account Executive / In-House Agency

Marketing professional responsible and accountable for the coordinated

management of multiple related projects directed toward strategic business

and other organizational objectives. Managed the day-to-day aspects of

client marketing for specified product categories within Home Loans, Retail

Banking Branches, Dealer Financial Service, Commercial Real Estate Banking

and Global Corporate and Investment Banking for Bank of America, one of the

world's largest financial institutions.

. Direct the Advertising business and relationship for Line of Business

communication plan.

. Defined project scope, objectives, staffing, resources and

deliverables

. Functions include driving creative strategies, content execution,

timeframes and budgets in accordance with planned goals.

. Developed and maintained solid partnerships with clients and marketing

counterparts by supporting the development and implementation of short

and long-term business practices and reporting requirements that will

meet/exceed expectations.

. Primary responsibilities include team leadership and development,

project accountability, and business ownership to meet objectives,

deadlines and workload.

NORTH AMERICAN MORTGAGES, Bensalem, PA

4/2004 - 6/2008

Founder - Director of Business Development and Marketing

Established a successful mortgage brokerage company offering lending to

commercial and residential clients. Additional accountabilities included

sales, business development, marketing, P & L, revenue generation, product

management, compliance and client relationship management.

. Determined staffing requirements, interviewed, hired new employees for

3 branch office locations.

. Orchestrated start up and successful growth of the company from zero

to ~$30MM

per month in sales, achieving 250% sales growth, 100% growth in staff.

. Developed and maintained a high degree of visibility for company in

the marketplace through established relationships with real estate

professionals, builders and other business referral sources.

. Developed and maintained various marketing campaigns.

. Drove development of new business opportunities by establishing

working relationships with key players.

. Established and implemented departmental policies, goals, objectives,

and procedures.

Allegiance Telecom/XO Communications, Conshohocken, PA

4/1999 - 5/2004

Marketing Programs Development Mgr II

Marketing professional that specialized in maintaining carrier

relationships to strategically market a wide range of technology products.

Defined and implemented product requirements, business plans, and marketing

strategies for multiple enterprise voice and data products. Coordinated

large cross-functional teams to drive new offerings to market, communicate

value propositions externally, and support products throughout the full

development lifecycle.

. Directly supported Commercial and Channel product line of business

with strategic marketing plan development for programs addressing

large corporate, middle market and small business segment needs.

. Participated as a member of the business team - understand client

targets, client needs, competitor environment, market trends, product

benefits, general product features and LOB goals in order to drive an

integrated marketing plan.

. Types of programs include advertising, digital marketing, client

forums, third party and proprietary conferences. Supported new product

roll-outs. Accountable for and lead all Marketing programs to include

development, execution, tracking and measurement.

. Key partners include product management, product sales, creative

agencies. Worked closely with Corporate Communications, Marketing

Research, Corporate Events, Brand, and Digital Marketing specialists

among others.

MCI/WORLDCOM, Philadelphia, PA

7/1995 - 4/1999

National Account Manager

Managed and prospected into an assigned list of large National (Fortune

1000, Russell 2000, or named) accounts, focused on driving revenue with

customers' spending profile of over $100,000 per month. Work with the other

members of the National Sales Organization to build and maintain

relationships, and achieve an established quota.

. Reviewed complex customer requirements, equipment configurations,

feasibility of intended applications, required software and adequacy

of implementations plans for customer needs, and provides specific

solution recommendations.

. Acquired and integrated industry knowledge related to general trends,

emerging technologies, & competitors.

. Developed and managed sales funnel to analyze and manage pipeline

activity and monitor sales activity against assigned quotas.

. Gathered information on the customer's business processes, critical

success factors, and competitive standing through a strategic and

consultative sales approach to deliver value-added business solutions.

. Structured presentations, offerings, and contract negotiations (e.g.

MSAs, Pricing Addendums, Collocation, etc.) that move the customer

toward the purchase.

EDUCATION

Penn State University, University Park, PA

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