Sales Marketing

Catherine C. MacNeal

**** ***** ****** *********, ** 21230

E-mail: ************@*****.*** Telephone: 610-***-****

Education

Loyola University Maryland Baltimore, MD

Bachelor of Arts in Business Administration with a concentration in Finance and Marketing May 2012

GPA: Cumulative (3.5) Marketing: (3.9) Finance (3.4)

Honors: Dean’s List, Financial Management Association’s Honors Society, Mu Kappa Tau National Marketing Honor Society

Experience

Tessemae’s All Natural Essex, MD

Executive Administrative Assistant October 2013- February 2014

-Acted as point of contact for all internal and external requests in order to coordinate and support the flow of information in

and out of the Executives’ offices.

-Solely responsible for organizing all company wide travel itineraries, the coordination of meetings and agendas, and the main

source of organization and time management within the Executive team.

-Oversaw multiple projects across departments ensuring they were completed effectively, on time and under budget.

-Assisted all territory sales managers with weekly schedules, travel itineraries, and worked with them on any territory

realignment and inventory issues.

-Interviewed potential candidates and assisted in the hiring process of territory sales managers and other key employees within

the company.

-Main point of contact for coordinating and building strong relationships with outside vendors and organizations interested in

partnering with Tessemae’s for events, cross promoting of brands, and the development of promotional materials.

Stanley Black and Decker Towson, MD

Associate Brand Manager April 2012-October 2013

-Managed brand standards to ensure compliance and consistency throughout all communications elements across all marketing

based activities for Porter Cable.

-Worked with cross-functional teams to provide leadership to drive the integrated communication strategy for select product

launches.

-Directed and managed efforts from concept through production and distribution for key marketing support materials for

Porter Cable, Bostitch, Craftsman Bolt-On and Stanley Fat Max such as; packaging, brochures, catalogs, sell sheets, in-store

signage, videos, channel promotions, photography, etc.

-Managed special projects requiring creative problem solving that involved the coordination of internal and external vendors.

-Interacted with digital team to create content and allow information to become readily available on the Brand Portal, Digital

Asset Management site and externally facing websites/social media.

-Assumed a lead role in developing and implementing creative, cost-effective merchandising programs at store level for Porter

Cable, Black and Decker, Bostitch, Craftsman and Stanley Fat Max.

-Worked with department managers on the media, digital, social media, PR and Hispanic marketing teams to promote product

launches and ensure that a consistent brand message was used across all channels.

Stanley Black and Decker Towson, MD

Channel Marketing Intern June 2011-April 2012

-Conducted internet research to support business development and marketing initiatives

-Created and organized product launch kits for the sales team which included cover letters, instructional videos, informational

power points on key product features, catalogues and product descriptions about a featured product

-Researched brands, products, competitors and buyers to setup power points, excel sheets, competitive matrixes, prices lists,

distribution lists and other materials needed to aid upper management’s decisions

-Assisted with preparation and coordination for trade shows, conferences and other events

Activities

Loyola University Maryland Dance Company Baltimore, MD

Alumni Advisor September 2008-Present

- Assist in the coordination, scheduling, and making day to day administrative decisions for the largest student run

organization on campus that has over 200 dancers taking either Novice, Intermediate or Advanced classes.

- Proposed and continue to help organize the annual Winter Showcase which donates all proceeds to Presence for Christmas.

Loyola University Maryland Career Center Baltimore, MD

Advisor September 2012-Present

-Meet and advise current students on resume building, interview techniques, career opportunities and life after college.

-Attend key events such as Marketing Internship Fairs, Informational Sessions and Etiquette Dinners as a Stanley Black and

Decker representative.

Volunteer

Habitat for Humanity June 2012 –Present

-Volunteer annually during the build week in Sandtown, MD.

Skills

-Proficient in Microsoft Office- Word, Power Point, Excel and Access

-Efficient in project management tracking systems such as Workamajig, Basecamp and TimeFox

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