Sales Project Manager
Resume:
EDWARD AQUITANIA
*** ***** ******* ****., **** City CA 94015 USA
E-mail ***********@*********.***
Cell 415-***-****
Web www.aneventplanner.com
Objective
Corporate Event Planning and Trade Show Management
Summary
Extensive corporate event planning and management which includes trade shows, national and regional
sales meetings, user meetings, partnership events, workshops, product launches and seminars, road
shows, and incentive programs.
Work Experience
Project Manager (Contract), Meeting Possibilities
San Ramon, CA
October 2013 - Present
Overall project management of the Annual Conference & Expo of the Meeting Planners International
Northern California Chapter (MPINCC) to be held on February 19th, 2014 in San Francisco CA; duties and
responsibilities include budget tracking, updating and maintaining project schedule, theme
development, designing expo floor plan, formulation of the exhibitor & sponsorship prospectus,
registration site design and management on Cvent, booth sales management, on-site logistics, vendor
management, attendee management, contract negotiations, coordination with stakeholders, and post-
show budget reconciliation and analysis.
Marketing Specialist, Fluidigm Corporation
South San Francisco, CA
July 2012 - May 2013
Managed corporate and regional trade show and event program from planning to execution; Liaised
with Senior Management and Product Marketing on content; Conducted planning meetings for trade
shows and events; coordinated all deliverables with Marketing Communications: email blast, giveaways,
brochures, postal mailers, landing pages on website. Responsible for qualifying leads in Marketo.
Proposed and reconciled budget and analyzed ROI.
Tradeshow Specialist, Carl Zeiss Meditec
Dublin, CA
April 2012 - June 2012
Managed corporate trade show and event program in the Ophthalmology division; traveled extensively
for on-site execution of tradeshows and events; responsible for venue selection, budget, and vendor
management; coordinated with Senior Management for content of trade shows; coordinated with
Marketing Programs Managers for all deliverables.
Event & Tradeshow Coordinator, Bio-Rad Laboratories
Hercules, CA
December 2007 - April 2012
Managed trade show and events program for the North America Sales Division in the Life Sciences
Division; Responsible for venue selection, vendor management, budget, on-site execution, post-event
and ROI analysis; liaised with Senior Management and Product Marketing on content and deliverables;
eliminated paper brochures by replacing it with an online application of distributing literature and
information via email on demand on site at events and trade shows; Integrated application with lead
generation and Sales Force; introduced QR codes for information access at meetings and trade shows;
Proposed, designed and purchased modular 10 x 20 booths.
Founder & Event Consultant, Exhibit Bay
San Francisco, CA
March 2005 - December 2007
Founded Exhibit Bay as an event and trade show consultancy business; worked with companies
requiring 3rd company/consultancy for their event and trade shows; scope includes conceptualization,
planning, vendor management and on-site execution; notable clients included Yahoo, Hitachi Data
Systems and Kaiser Permanente.
Exhibit Consultant, Xibits
Oakland, CA
September 2002 - March 2005
Responsible for sales and project management of modular booths either for rental or purchase;
consulted clients on a turn-key basis from planning to on-site execution.
Skills
Possess excellent interpersonal skills
Self-starter
Multi-tasker
Ability to organize events ranging from 12 to 2000 attendees
Acceptable verbal and written communications skills
Over 20 years of trade show and event planning and management experience.
Very detail-oriented
Creative with style and design flair (largely due to a degree in design)
Strong knowledge with Microsoft Office (Word, Powerpoint, Excel, Outlook), Cvent, Regonline (online
registration), Marketo, Survey Monkey, Smart Sheet, Webex, Goto Meeting, ShowGo, and Sales Force
and some knowledge on InDesign, Photoshop and Illustrator.
Strong organizational and management skills
A team player but can make effective decisions on own
Great sense of humor
Patient and calm especially under pressure
People person
Ability to travel
Responsibilities Held
Conceptualized theme, design and marketing objectives for corporate events.
Site inspection and selection, submitted RFPs and reviewed and negotiated vendor proposals
Strategize and planned with marketing and sales managers to achieve goals and objectives
Managed schedule with emphasis on deadlines and priorities.
Maintain event information regularly in website, social media, weekly newsletters.
Proposed, managed, maintained budget.
Managed exhibit and event inventory.
Managed third party vendors’ proposals logistics and payment schedule
Developed and managed event specifications such as venue set up, F&B selection, labor (union or non-
union), audio/visual, and electrical requirements, shipping, graphics (signage and literature), and
promotional giveaways
Outlined event timeline for booth staff and meeting attendees.
On-site event logistics and execution
Reviewed budget reconciliation and post show/ event analysis
Strong event management experience both here in the US and abroad - Singapore, Hong Kong, Beijing,
Shanghai, Bangkok, Kuala Lumpur, Sydney and Paris.
Education
University of Santo Tomas
Manila, Philippines
Bachelor's Degree in Architecture
Professional References
Olga Padilla
Events & Tradeshow Manager
Bio-Rad Laboratories
Marilee Sonneman
Founder & CEO
Spotlight Events
Pam Kanjanamarakul Perez
Director of Sales
Global Gourmet Catering
415-***-**** ext. 214
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