Sales Customer Service

RAJA MUKERJI

Cell: 647-***-**** / Email: ***************@*****.***

PROFILE

An account management professional with over 7 years of experience managing, strategizing and executing marketing campaigns and

events in global ad agencies while working for industry frontrunners in automobile, consumer goods, travel, hotel and hospitality,

healthcare and education sectors.

EDUCATION

• Strategic Foresight and Innovation Graduate Degree Program, OCAD University – Ongoing, from September 2013

• Leadership in Project Management Certificate Program, Ryerson University - 2013

• Sales and Marketing Connections Certificate Program, Humber College – 2013

• Bachelor’s Degree in Commerce, University of Delhi, India - 1986

CORE COMPETENCIES

• Launched KLM-Northwest Airlines in India as the account manager and coordinated the creative briefing, execution and

vendor management of this multi-media ad campaign which included print, direct mailing, billboards and events in 2 cities

which ensured that the 2 new flights had over 80% seat occupancy

• Assisted in the promotion of the Pepsi sponsored Michael Jackson show in India by interacting with the Pepsi marketing

and the event management teams to launch this extravaganza which resulted in sales of over 80,000 tickets

• Managed the re-launch of Tata Motors Indica V2 car in Northern India, the biggest regional market by closely interacting

with the client and executing weekly tactical advertising to make it the largest selling car in its category within 5 months

• Executed the marketing and promotional campaign for two Fortis Healthcare hospitals by interacting with the client and

strategizing creative briefs and orchestrating efforts of a cross-functional team which increased patient intake by 8% over 6

months

• Saved over 35% in electronic media-buying for the consumer products division of Wipro, a diversified group with over

145,000 employees, by negotiating and setting up alliances with regional TV serial producers to buy last minute unsold

inventory in select serials

PROFESSIONAL EXPERIENCE

GlobalNet Distribution, Toronto

Sales and Customer Service Coordinator October 2012 – August 2013

GlobalNet Distribution is a new Bell dealership having a 12 member team which started its retail operations in Toronto in October 2012.

Core Responsibilities: I assisted the management in planning and executing the dealership launch and developing a sales plan.

Subsequently my focus was on supporting the sales team to manage the day-to-day sales activities.

Key Accomplishments:

• Conceptualized a Christmas Drawing Contest for the neighborhoods elementary school, which generated 57 entries, and establishing

relationships with 57 local families

• Collaborated with management and sales team to sell over 26 individual connections, and 2 corporate connections.

Events24x7, India

Independent Consultant (Founding Member) December 2009 – April 2012

Events24x7 was a 17 member web services company which pioneered the concept of virtual events in India.

Core Responsibilities: In the initial phase I was responsible for fine tuning the business plan, building a team and contributed towards

the development of the software platform. In the latter phase I networked with prospective clients to generate business and then managed

the execution of the virtual event projects. I was responsible for communicating with the clients and the internal team to customize the

platform to ensure that the virtual event project delivered desired results.

Key Accomplishments:

• Developed two Fortune 500 clients, EMC and Infosys within 2 years and executed events for them in India which resulted in repeat

business from them for events in Monte Carlo, Barcelona and Bali

• Finalist in a Business Plan competition organized by Maruti-Suzuki which enabled the company to get angel funding

***************@*****.*** / 647-***-**** (Page 2)

ICRI, India

Communications Manager April 2008 – November 2009

ICRI – Clinical Research Institute is a 250 employee private education company in India, a pioneer and leader in clinical research

education.

Core Responsibilities: Managed the corporate communications function including advertising and public relations with a 5 member

team and reported to the COO. Communicated and strategized with the management and executed the plans by interacting with the

mainline advertising, digital and public relations agency. Tracked the lead generation and sales metrics and took strategic and tactical

actions to ensure that organization goals were achieved.

Key Accomplishments:

• Increased the thrust on digital promotion by re-allocating mainline ad spend to digital media which reduced lead generation cost by 70%

• Created a simple online tool to coordinate the content management including boiler plates for presentations and also the collateral

inventory management which reduced turnaround time by 25%

Crayons Advertising, India

Client Servicing Manager February 2006 – March 2008

Crayons is one of the top-3 largest independent private mainline advertising agencies in India having over 175 employees with

offices across 5 cities.

Core Responsibilities: Managed a 7 member client services and account planning team, a portfolio of 4 major and several niche

brands, and reported to the CEO. Strategized, developed and communicated with clients on key marketing initiatives. I was

responsible for the day-to-day management of the client accounts including writing creative briefs, coordinating execution

with client, internal team and vendors. I also ensured timely invoicing and payments from clients.

Key Accomplishments:

• Created the Brand Identity Manual for the ITC Hotels, one of the largest multinational hotel chains for its Fortune Hotels brand which

enabled to client to rapidly increase its footprint from 4 to 17 hotels, with a consistent brand image and advertising

• Managed the presentation for promoting Indian Basmati rice globally by orchestrating the efforts of a cross-functional team which

enabled the agency to win the project after 3 rounds of presentations

Synapse Advertising, India

Client Servicing Associate January 2001 – January 2006

Synapse Advertising was a boutique 8 employee creative advertising agency with a portfolio of prestigious mass and regional brands.

Core Responsibilities: I managed the business development, client servicing and media buying functions and reported to the Director. I

communicated with the clients at various levels to understand their needs, developed the creative strategy and developed the ad pieces for

presentation, execution and release in media.

Key Accomplishments:

• Launched Vipul Infrastructure, a new realty company. The launch campaign ensured that the first residential condo project was sold-out

within 8 months. Within 36 months Vipul became one of the top 10 players in the Delhi NCR condo market.

• Conceptualized the ads and collateral material to launch Western International University’s (part of University of Phoenix,

USA) first campus in India which resulted in 362 admissions in the very first year on an extremely limited media budget.

A Publicis Group Company, Maadhyam Advertising, India

Senior Account Executive April 1995 – December 2000

RK Swamy/BBDO Advertising, India

January 1991 – March 1995

Account Executive

PERSONAL INTERESTS

Avid reader, enjoy Indian classical music, appreciate art, love pets and a back-to-nature traveler

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