GLORIA DI SANTO
Toronto - ********@*******.*** - 647-***-****
SUMMARY OF QUALIFICATIONS
. B.A Degree in Broadcasting - Radio & Television Arts
. 5+ year's management experience.
. Proven ability to multitask and prioritize work load with extreme
attention to detail.
. Excellent client/agency and customer service, retention and
relationship building skills.
. Self-motivated, proactive, confident in making decisions with
excellent organizational skills.
. Strong work ethic independently and as a team player.
. A positive attitude - able to deal with challenging situations with
integrity, empathy and sincerity
. Strong understanding of media business processes and language.
. Strong presentation skills.
. Italian and French conversational, reading, writing skills.
. Excellent communication, people and presentation skills.
. Proficiency in PC, MS office
PROFESSIONAL EXPERIENCE
National Sales - CTV BELLMEDIA, Toronto
2011 employment
. Reporting to National Sales Director - Accountable for coordinating
processes associated with implementing client services. Responsible
for supporting and selling ad space for agency clients.
. Accountabilities:
.Identify current process and create improvements to ensure business
sales are implemented effectively and efficiently.
.Develop and maintain relationships with internal service providers
and external business customers and agencies (Initiative, Cossette,
Jungle Media, Media Vest)
. . Maintain contracts and client communications through add, shift,
delete, conversion, transfer, conjunction, open pre-emption and closed
pre-emption.
. Maintain and update bookings for all non-owned and operated
stations.
. Liaise with internal departments (Marketing/Promotions, Operations,
Inventory Management, etc.,) to ensure campaign is executed accurately
and correctly.
. Achieve and exceed quarterly, weekly, daily sales targets by making
good pre-emptable inventory as well as up-selling inventory in a
distinct time period and co-ordinating other clients campaign
opportunities.
. Work with Account Executives and Clients
. Negotiate make-good inventory and program changes as well as
providing clients/agencies with alternative solutions when necessary.
. Provide agency/clients confirmation of changes to contracts.
. Process and Resolve discrepancies in a timely fashion.
. Assist Account Executives with correspondence, NA replacements and
presentations when workload permits.
. Management of English Television media for both network and selective
markets.
. Knowledge of estimating ratings and insuring audience deliveries
through review of overnight reports- ensuring all make goods / program
changes are to agencies standards & specs.
. Skills, Experience and Qualifications:
.Strong understanding of the Internet, web and social media
.Positive attitude, self-motivator, goal oriented with the ability to
foster strong relationships
.Strong sales, organization, analytic and time-management skills
.Team player with excellent communication skills both written and oral
Media Relations Assistant to CEO of Yoga Gurl - 2011
. Building and maintenance of media relationships for Yoga Gurl branding
and philosophy
. Writing, editing and updating distribution of media materials.
Media Relations/Management - Yoga Health and Wellness Centre - Toronto
Fall 2005-present (PT) -
. Managed media and advertising for studio promotion, seminars, trade
shows and workshops.
. Manager of 10 + people, client files - organized youth programs for
health, fitness and wellness.
. First point of contact professional, managed clients over busy phone
lines and in person.
. Maintain, manage and organize timelines, team meeting minutes, client
files and memberships.
. Contributing factor to an increase in sales for overall company
success
EDUCATION
Ryerson University Toronto, Ontario
B.A - Communications - Radio and Television Arts