LAWRENCE EICHNER ● ***********@***.***● 678-***-**** ● Page 1
LAWRENCE EICHNER
*** **** **** **** • Hiram, GA 30141 ***********@***.***• 678-***-****
GROCERY INDUSTRY MERCHANDISING/MANAGEMENT PROFESSIONAL
SUMMARY OF QUALIFICATIONS
• More than 15 years experience in the grocery industry including sales, merchandising and
management. Effectively able to communicate complicated concepts in an understandable manner,
matching the message to the audience.
• Supervisory skills second to none. Experienced in hiring, training, motivation and evaluation of
personnel.
• Maximize resources to achieve customer satisfaction and increased productivity, meet deadlines and
goals. Implement and coordinate both strategic and tactical plans to enhance performance.
• Adept and experienced in problem solving and providing solutions. Excellent qualifications in
leadership and interpersonal communications.
• Persuasive, with ability to communicate effectively with culturally diverse audience. Public speaking
and executive management briefing experience.
• Computer skills include MS Office Suite.
PROFESSIONAL EXPERIENCE
ROUTE SALES REP 2010-2013
SNYDER-LANCE
• Delivered, sold and Merchandised snack foods in multiple account types
• Collected, handled and deposited money in timely manner
FIELD SALES ASSOCIATE 2007-9-2010
KEHE Marietta, GA
• Call on and maintain accounts, cross sell product, introduce new product and present promotional
opportunities and displays to store management.
• Handle receiving and stocking of product shelves.
• Received awards for $1 million in sales in 2007 and 2009.
SWING SALES REPRESENTATIVE 2006 –2007
FRITO-LAY Atlanta, GA
• Covered open and vacation routes providing sales and merchandising of Frito Lay snacks.
• Responsible for receiving and accounting for payments on daily basis.
GROCERY MANAGER 2004 –2006
DORIS MARKET Boca Raton, FL
• Purchased merchandise from multiple vendors, handled receiving.
• Built displays, promoted groceries and wines; maintained store at highest possible levels and promoted
excellent customer service.
SALES REPRESENTATIVE 2003 –2004
FLORA FOODS Pompano Beach, FL
• Sold merchandised authentic Italian food and wine to Publix stores.
• Maintained Flora racks and procured additional space within store.
• Established new accounts and maintained positive relationships with existing clientele.
SALES REPRESENTATIVE 1999 –2003
GOURMET AWARDS FOODS Weston, FL
• Sold and merchandised gourmet, ethnic and natural food in major grocery accounts.
• Implemented resets and placement of new items.
• Achieved highest volume of kosher foods in company during Passover.
• Named Salesman of the Month twice.
MERCHANDISER 1997 –1999
GOLD COAST BEVERAGES Pompano Beach, FL
• Provided merchandising services to maximize cold product.
• Assisted salesman in building displays including point of sale material.
ASSISTANT MANAGER 1996 –1997
WALGREEN’S Tamarac, FL
• Responsible for ordering, merchandising and receiving goods.
• Trained, supervised and evaluated personnel; handled daily banking.
• Worked as sole manager on duties frequently.
DISTRICT SUPERVISOR PORCH PLUS 1995 –1996
SUN SENTINEL Davie, FL
• Responsible for all facets of delivery of advertisements and magazines within an assigned district.
• Handled recruitment, training, and supervision of 15 independent contractors to perform proper delivery
of products.
• Facilitated warehouse functions; ensured excellent customer service.
EDUCATION AND TRAINING
ASSOCIATES’ DEGREE IN BUSINESS ADMINISTRATION
STATE UNIVERSITY OF NEW YORK Farmingdale, NY