Project Manager Marketing

Summary

Business executive with an important experience on project management,

strategic planning, business analysis and Product management

Strengths and Abilities

. Strong computer knowledge: MS Office, MS Project, Java, C++, HTML, MySQL

. Master Project management tools and applications like MS Project,

Clarity, PPM, Fusebox

. Project experience on IT application development, Web site & web portal

development, Wireless networks GSM, Smart Cards: ETSI - 3GPP Standards

. Solid knowledge of CRM campaign execution and management

. Trilingual: English, French and Spanish

. Excellent organizational abilities, strong verbal and written

communications skills

. Experience in personnel management: groups up to 140 persons

. Highly creative and skilful approach to problem solving

. Multitasking, enthusiastic and dynamic personality

Areas of Expertise

Project Management

. Design, develop, plan, organize and control all activities involved in IT

applications development, customer loyalty campaigns, new product launch

and telemarketing projects

. Act as the primary point of contact and take responsibility for overall

client satisfaction and relationship management

. Prepare, estimate, control and follow up on project's budget and billing

. Ensure project delivery meets client's business objectives within

schedule and budget guidelines

Marketing - Product Management

. Analyze and develop new products, markets and technologies

. Initiate all marketing collaterals for the assigned products and train

sales teams with relevant marketing materials so that they can operate

efficiently

. Identify, evaluate and recommend new product opportunities consistent

with product line objectives

. Take accountability for specific products or product portfolio, including

forecasting, production planning, and life cycle management

. Manage all activities for new product launch; Plan and execute marketing

and advertising campaigns

Call Centres / Direct Marketing / Telemarketing

. Develop, plan, control and manage all activities involved in customer

loyalty projects. Work with customers for marketing and direct marketing

campaigns; Maintain ongoing communication with client on the project's

status and KPIs

. Design and supervise systems information applications to handle

operations, analyze data information from projects and produce statistics

and strategic recommendations

. Work with CRM campaigns and elements like Computer Telephony

Integration (CTI) programming IVR, ACD, etc.

Business management

. Plan, organize, execute and control business and administrative functions

. Hire and supervise personnel

. Establish and control annual business budget and its execution

. Manage financial and material resources to accomplish business objectives

. Take responsibility for business acquisitions and investments

Career Summary

Project manager Assurant (Fl, USA) 06.2012-Present

Senior Project Manager at Assurant responsible for implementation of the

Telefonica program (Global Warranty System) in the Latam (Argentina, Chile,

Peru, Colombia and Ecuador) working with IT SMEs and functional areas

across multiple sites and large scale teams of 25 + individuals. The

program reported to the VP for Mobile solutions with a budget of $1.5M and

took 18 months to complete.

Project manager for the International Vehicle Protection program

implementation which would provide a turnkey solution to attend the

International vehicle insurance market (Canada, P Rico, Mexico, Brazil,

Chile and China). The program is main initiative for the International

Business of the company with a budget of $8.8M and a market potential of

$1Billion in 10 year period. For these programs I've been responsible for

the strategic and software development initiatives across the enterprise;

organize and lead cross functional project teams of various sizes including

cross-site teams located in all Latam countries. Developed and executed

plans for completing successful implementations.

Project manager TracFone Wireless (Fl, USA) 10.2010 - 6.2012

Design, plan, organize, develop, and control all activities involved in IT

applications development following SLDC process, utilizing Waterfall and

prototype methodologies.

Coordination and completion of Ecommerce WEB development projects,

involving CMS, scripting and hardcoded content to customized storefronts

and promoting offers on the sites.

Managed BI projects to produce core business finance reporting that

required data warehouse analysis and changes including ETL-Datastage

migration to DB2 with a budget of $1.2M reporting to the VP of IT

Coordination of projects for the implementation of solutions of Cognos Real

Time Monitoring, Weblogic 8.10 upgrade, Autonomy IA solution with third

party vendors like IBM, Oracle and HP.

Oversees all aspects of projects related to new features and sales enablers

for the prepaid wireless brands: set deadlines, assign responsibilities,

monitors and summarizes progress.

Responsible for gathering and analyzing business requirements,

documentation and completion of all project phases from design,

development, and testing (system integration, user acceptance) to

deployment

Project manager Gemalto. (Montreal, Canada) 5.2007-6.2010

Managed GSM/card development projects for major Wireless Carriers in the

Americas from design and development to delivery. Define requirements and

plan project lifecycle deployment.

Managed Mobile Banking projects for different wireless carriers in Latin

America procuring different profiles according to the client's

requirements, developing personalized SIM tool kit based on customer

application. Lead and oversee project engineering teams and cross

functional teams of 8 to 15 people, including cross-site teams located in

Canada, USA and Latam countries. Developed and executed plans for

completing successful implementations. Define resource allocation and

schedules for projects implementation. Create strategies for risk

mitigation and contingency planning. Managed conflicts within group and

efficiently identified and solved project issues.

Project manager / Operations Teleperformance. Canada 11.2005 -5.2007

Responsible for the inbound and outbound marketing campaigns, manage the

day to day operations and Client Relations (scholastic products). Plan and

implement Call Center strategies, systems and processes (dialer strategy,

shifts, offers, etc). Responsible for gross margin accountability, resource

allocation and problem resolution, interpretation of data and advice to

Executive Management. Primary contact for problem resolution and

information/data gathering.

Account Manager Best Buy. Sales B2B (Montreal Canada)

5.2005-11.2005

Project Director/ NEB & Associates 1999-2004

Call center and marketing direct agency. Responsible for strategy

analysis, campaign analysis, strategy implementation, creating and

executing innovative retention and loyalty programs (B2B, B2C) by utilizing

online and offline marketing channels such as direct mail, telemktg, web,

events, etc.

Business Manager. Plan, organize, execute and control business and

administrative functions. Hire and supervise personnel, establish and

control annual business budget and its execution.

Manage financial and material resources to accomplish business objectives.

Take responsibility for business purchases and investments

Client Service Director Ghersy & Bates (Venezuela) 1999

Advertising and marketing agency. Responsible for the day to day operations

and relationship with the different accounts, establish planning and

communication strategies in order to increase customer activity. Focus on

direct marketing efforts and B2B-B2C

Marketing Consultant Ford, Sony, Moore, and Hewlett - Packard

1994-1997

Marketing Manager Xerox (Venezuela). 1991-1994

Marketing activities related to reprographics products, laser printing

products family and printing solutions involving networking of Xerox

products and third parties. Launched new products like Docutech, Laser

printing high volume and responsible for the joint venture with Dell

computers.

Marketing Manager Hewlett Packard (Venezuela) 1983-1992

Analyze and develop new products, markets and technologies

Initiate all marketing collaterals for the assigned products and train

sales teams with relevant marketing materials so that they can operate

efficiently. Identify, evaluate and recommend new product opportunities

consistent with product line objectives. Take accountability for specific

products or product portfolio, including forecasting, production planning,

and life cycle management. Plan and execute marketing research and

analysis. Manage all activities for new product launch. Plan and execute

marketing and advertising campaigns

Education and Certifications

PMP certified - PMI 2010

Java programming, Concordia University Montreal Canada

Project Management degree, HEC Montreal University Canada

MBA, Universidad Catolica Andres Bello, Venezuela

System engineer (Bachelor degree in computer science) Venezuela

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