Project Manager Marketing

BAQI, RESHAN

**** **** **** **** #***, St Louis, MO 63108 404-***-**** *******@*****.***

BAQI, RESHAN

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Candidate OVerview

• Professional and academic experience collecting, coding, analyzing, reporting and presenting

quantitative and qualitative data

• Will have earned a Master of Marketing Research degree from SIUE and completed a twelve month

internship (in Shopper Insights and Syndicated) at Nestle Purina by December 2013

Computer & Software Proficiencies

Microsoft Word • Excel • PowerPoint • SPSS • NITRO (Nielsen Database) • Demo Profiler (Nielsen

Database)• Interaction Indicator (Nielsen Database)• Nielsen Answers Business Drivers (Nielsen

Application) •The Shop (DunnhumbyApplication – Kroger)

EDUCATION

• Master of Marketing Research, Southern Illinois University Edwardsville, December 2013

• Bachelor of Business Administration in Marketing, University of Georgia, December 2001

Recent Coursework

Marketing Research • Syndicated Data & Analysis • SPSS • Multivariate Methods • Focus Groups •

Qualitative Research • Marketing Strategy • Consumer Behavior • Social Media (NodeXL) Networks

EXPERIENCE

Shopper & Syndicated Insights Intern August 2012 – August 2013

• Collected, analyzed, reported and presented AC Nielsen syndicated scan and panel data

• Updated and edited PowerPoint decks after gather and analyzing latest information

• Coded new segment items

Masters of Marketing Research Student August 2012 – December 2013

• Collected, coded, analyzed, reported and presented qualitative and quantitative data (including

syndicated data)

• Utilized SPSS to execute various multivariate methods for analyzing and reporting data

• Conducted complete marketing research projects, including directly executing the following activities:

o Developing research problemand objectives through client consultation

o Writing marketing research proposals

o Conducting intercept and in-depth participant interviews

o Coordinating focus group recruitment and execution

o Transcribing and coding participant interviews

o Statistically analyzing data

o Reporting results in Microsoft Word and PowerPoint format

o Leading as team Project Manager

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Work History

• Intern (Shopper & Syndicated Insights) • Nestle Purina •St. Louis, MO 08/2012 – 08/2013

Budget Specialist• GEMA• Atlanta, GA 05/2009 – 07/2012

• Accountant• Criminal Justice Coordinating Council• Atlanta, GA 09/2006 – 05/2009

• Accountant Specialist• GA DOT• Atlanta, GA 09/2005 – 09/2006

[Pick the date]

Accountant Paraprofessional• GA DOT• Atlanta, GA 03/2005 – 09/2005

• Assistant Manager• Walgreens• Metro Atlanta 11/2002 – 05/2004

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