Sales Manager

Location:

New York, NY

Posted:

December 13, 2013

Contact this candidate

Resume:

Adrian Santiago

*** ******* ****, ***** ** *****

917-***-****

************@*****.***

Summary:

Over 15 years of sales leadership experience which includes strategic planning, product development, training and sales management. Strong client relationships with key wholesalers i.e.; Wake Fern, White Rose, General Trading, Krasdale and Jetro. Conceptualized and implemented training programs for national accounts to build product knowledge and increase sales. Proven track record of making sound decisions in all areas of client relations. Experience within all classes of trades within the CPG industry i.e.; Frozen, Grocery, Dairy, Private Label and Health and Beauty Care Products.

Work Experience

Nesam Inc., Hackensack NJ May 2012- Aug 2013

Consultant/ International Brands- Metro NY/ New Jersey.

• Responsible for establishing a market for International brands within the New York and New Jersey territory.

• Market planning for international brand wanting to introduce product line within the USA

• Developed business strategies to maximize growth and profitability.

• Consulted on the development of new products through market analysis, defining research, new product concept development and financial justifications.

• Consulted in product placement within various Grocers, C-stores, Cash N Carry and Wholesalers.

• Various products which I worked with were: Maseca, Mahler, Extreme Gel & Shampoo

Stremicks Heritage Foods LLC, Santa Ana, CA August 2006 – April 2012

Regional Sales Manager – Metro NY/ New Jersey/Atlanta/Baltimore

Manufacturers of 8th Continent Soy Milk, Rice Dream, Kerns Nectars and Private Label Creamers, Soy and Rice Milk

Responsible for all sales operations, brokers and whole sale accounts, within the NY Metropolitan and New Jersey area including calling Wake Fern, White Rose, General Trading, Krasdale and Jetro. Analyzed data for sales forecasting; managed 10 Broker account managers and 21 inner city sales reps.

• Effectively analyzed territory for growth opportunities and strategic partnerships

• Reviewed needs for corporate account executives that initiated increased customer support and aggressive promotional planning.

• Established growth plans for territories as well as individuals.

• Trained and developed new sale teams for inner city independent stores.

• Directed channel development activity and coordinated sales resulting in achievement of aggressive sales quotas and goals

• Developed business strategies to maximize growth and profitability via incentive programs for sales reps and independent stores.

• Coordinated and implemented Demos within the inner city stores, product sampling for Major City events i.e. Puerto Rican and St. Patrick’s Day parades.

• Consulted on the development of new products through market analysis, defining research, new product concept development and financial justifications.

The Meow Mix Company, Secaucus, NJ Feb 2005 – August 2006

Retail Sales Manager

Manufacturers of Meow Mix Cat food and treats.

Responsible for growing an underdeveloped territory to achieve increased revenue. Directed 18 independent sales representatives from Broker Acosta Sales and Marketing. Managed major accounts including Food Emporium, Da’gastino’s, Gristedes and independent inner city stores.

• Directed sales forecasting activities and set performance goals

• Managed new business development and strategic planning resulting in maximized growth and profitability

• Ensured full Headquarter approval listing at store level and corrected voids implemented promotional activities within stores.

• Worked and trained Acosta reps to ensure that all sales objectives set by the company were met. Weekly audits and reporting was documented and reported to upper management to show where growth was taking place and where additional focus needed to be monitored.

White Rose Distributors, Carteret, NJ June 2003 – Feb 2005

Retail Counselor/ Frozen and Hispanic food Specialist

Responsible for the development and implementation of strategic sales plan to accommodate corporate goals. Directed a sales team of 8 independent sales representatives.

• Assisted store managers in finalizing weekly specials and store advertising.

• Responsible for the successful attainment of inner city stores sales results

• Directed channel development activity and coordinated sales distribution by establishing sales territories, quotas and goals.

• Advised clients concerning sales and advertising strategies for frozen food and Hispanic products

• Worked with reps to close sale opportunities within their territories and targeted and identified their clientele within their territories to maximize sales growth and profitability.

Acosta Sales & Marketing, Hackensack, NJ June 2000 – June 2003

Senior Territory Manager

Responsible for working with key manufactures on their product line to target key accounts in order to ensure growth and maximize profitability within perspective territories.

• Increased shelf distribution and selling incremental case displays for various manufacturers, such as Kellogg’s, Nestle, Clorox, Dannon and Heinz.

• Performed weekly audits for clients to ensure that all promotional activities performed at headquarter level was implemented at store level via store ads and weekly sale programs.

• Worked with sales reps to ensure all responsibilities and obligations promised to the manufacturers being met in professional and timely manner.

Education

Brooklyn College, Brooklyn, NY 1995-1999

B.A. Business Administration Management

Fluent in Spanish

References:

Chuck Bradley

Tequesta Foods (Director of Sales)

********@*************.***

954-***-****

Jerry Moran

Stremick’s Heritage Foods (Director of Sales)