Sales Management

Eric Adloff

*******@****************.*** ( 904-***-****

**** ****** **., ************, ** 32206

Distinguished Sales/Marketing Executive

Accomplished sales and marketing leader with 10+ years of experience

directing organizations to significant business enhancements through unique

blend of creative/technical expertise. Demonstrated success in improving

profitability through revenue growth, cost reductions and increased

efficiency. Innovative thinker with vision for identifying new business

opportunities to strengthen industry presence, particularly new product

introductions and accompanying promotion strategy. Highly refined skills

in building brand equity, team building, problem resolution and nurturing

ongoing customer relationships.

Areas of expertise:

Leadership - Business Development - Branding/Product Marketing - Team

Building - Account Management

Strategic Planning - New Product Development - Sales Management - Team

Building/Training - Operations Management

Market Analysis/Implementation - Business Transformation - Project

Management

Cost Management/Reduction - Continuous improvement - Change Management -

Process Improvement - Color Management

Professional Experience

Apex Color - Jacksonville, FL 2002 to Present 2009 to 2012

Wholesale trade printing company with 1,500 clients, 60 employees, $12MM

annual revenue.

Vice President Sales & Marketing (2010 to Present)

Promoted to direct operations for wide range of clients, including large

distributorships (WorkflowOne, Proforma, American Solutions for Business,

Aptco, DSI), independent distributors, digital printing shops, family-owned

printing shops. Train inside sales team on securing referrals, cross-

selling for other products. Attend trade shows, call on existing clients to

sell additional products and services. Perform technical service on

equipment. Supervise 3 managers, 20 staff involved with prepress, order

entry, estimating, inside/outside sales teams.

. Secured $1MM annually in new business through expansion of outsourced

printing projects with Staples office supply chain (509 percent

growth), WorkflowOne (810 percent growth) Proforma (53 percent growth)

DSI (147 percent growth) .

. Turned around company performance to 6 percent growth following 5

consecutive years of declining sales by reducing costs through 70

percent efficiency improvement in order/file processing, enhancing

customer service, implementing lean manufacturing system for prepress,

front office.

. Generated $20K to $40K monthly in new business by implementing web-to-

print offering, enabling customers to place orders, upload files

through website.

. Drove $100K year-over-year growth in business with Proforma through

direct mail/email marketing programs and CSR cold call programs,

including regular 25 to 28 percent open rate on emails.

. Revamped workflow processes to improve efficiency by working with

consultant to implement measurement tools, boosting front office from

28 percent efficiency to 97 percent, prepress from 68 percent

efficiency to 99 percent. As a result, customers receive quotes and

orders faster with significantly fewer printing errors.

. Introduced Apex University cross-training program, focusing on new

product training, educating sales staff on technical equipment

operation to augment selling skills. Training reduced response time

for price quotes to 4 hours from 24 hours.

. Implemented CRM and system for Inside and Outside Sales Team to record

their efforts in centralized location to convert prospects to clients,

as well as, sales metrics for management team to measure results.

Prepress Manager (2004 to 2010)

Promoted to direct prepress operations. Initiated color management program

for entire plant, automated prepress, reduced costs/increased response time

for customers, improved service levels within prepress. Performed marketing

functions, including all copy writing, graphic design, website design,

email/online marketing.

Eric Adloff

*******@****************.*** ( 904-***-****

251 West 10th Street, Jacksonville, FL 32206

Apex Color - Continued

. Instituted color management benchmarks for pressroom/prepress,

including measurement, calibration, characterization, standardization

of color in shop, resulting in more consistent results in matching

proofs and significantly fewer color complaints from customers.

. Implemented fingerprinting of presses to address quality control

issues resulting in lost business; process defined color gamut for

each device, created benchmarks for press operators to maintain

consistent color production.

. Reduced materials costs by $150K annually by monitoring vendors,

changing supply parameters, including ink cartridges, paper, and

plates.

. Built automated RIP system for preflight, imposition, proofing

processes, ensuring that color files are built correctly for plating

or digital printing. Created RIP system for proofing, reducing

response time from 36 hours to 24 hours of receipt of job ticket and

files.

. Right-sized prepress staff from 10 to 5 through automation of workflow

and cross-training staff in multiple roles, including imposition,

plating, proofing, platemaking and proofreading.

Prepress Operator (2002 to 2004)

Ran prepress operations, including assuming responsibility for technical

aspects.

. Revamped workflow by identifying software to improve efficiency by

enabling 1 prepress operator to handle every aspect of printing jobs.

. Spearheaded move to formalize scheduled maintenance program,

addressing company's history of ongoing equipment breakdowns by taking

proactive approach and holding staff accountable for improving

consistency, quality.

. Volunteered to assume internal IT role, handling computer repairs and

network issues to reduce downtime and costs by eliminating need for

outside expertise.

Sweet Pete's - Jacksonville, FL 2010 to 2013 2009 to 2012

Start-up chocolate and candy shop with $350K annual revenue.

Creative Director

Conduct online/email marketing, perform graphic design, website design,

copy writing functions for gourmet chocolate/candy shop. Created logo,

brochures, print ads, online banner ads and social media marketing.

. Established brand identity through logo design, print, web, email and

social media seasonal marketing campaigns.

. Established website to complement retail store, focusing on various

niche categories, including all-natural products, gluten-free

products, vegan products, and offering 1K+ products, allowing store to

surpass revenue of long-established competitor.

. Catapulted website sales for Christmas, Valentine's Day by 800 percent

from 2010 to 2011 by implementing strategy for SEO and Google

placement and attracting business from throughout U.S. and overseas.

Open Canvas Design - Jacksonville, FL 1999 to Present 2009 to 2012

Freelance marketing agency.

Founder

Provide complete marketing services, including graphic design, web design,

variable data, database management, direct marketing, prepress, copy

writing and social media marketing services.

Davis Digital Printing - Orlando, FL 2000 to 2002 2009 to 2012

Direct digital printing company.

Art Director/Prepress Manager

Managed creative and prepress department, including performing graphic

design, variable data, database management, direct mail.

Eric Adloff

*******@****************.*** ( 904-***-****

251 West 10th Street, Jacksonville, FL 32206

Education

Bachelor of Science, Journalism; minor in Business Administration -

University of Florida - Gainesville, FL

Associate of Arts, Business Administration - Florida Community College

Jacksonville - Jacksonville, FL

Gunner's Mate A School/C School Vertical Launch Systems - U.S. Navy

Professional Development

Color Management Training

Sales Training

Professional Affiliations

Member, PSDA

Member, PIA

Military

United States Navy, GMM, E4 - 1989-1993

Served Operation Desert Shield - Operation Desert Storm

Honorable Discharge

Technical Skills

Expert proficiency, Adobe - Photoshop, Illustrator, InDesign, Acrobat;

Pitstop; Freehand, Corel Draw, Neo

Dreamweaver, Microsoft Office, Color Management Software

Online Storefronts and Secure Payment Systems, SEO

Prepress RIP systems, full automation/integration

Email Marketing - Constant Contact

Social Media Campaigns - Facebook; Twitter

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