Hebatallah Raouf Morsy.
***********@*******.***
Personal Summary:
A h ighly talented and industrious marketing and chemical engineer with proficiency in
marketing communication, and strategic planning aimed at increasing sales and meeting
t he customer’s objectives. Good communication skills and proven t rack record in effective
cost management, new market identification, advertising, brand marketing, technical
servicing and competitive analysis.
Looking forward to join a multinational organization to pursue a career full of challenges,
open for innovation and driven by success where my abilities, qualifications and personal
qualities can be fully expressed.
W ORK E XPERIENCE
3/2012 TO PRESENT
M ETITO OVERSEAS L .T.D D UBAI
Responsibili ties and Achievements:
Regional Marketing and Business Development Engineer
• Increase market penetration by determining both market size
and share
• Conduct full market analysis of MENA, CIS to identify key market
share to increase market share, opportunities, PESTLE analysis, SWOT
analysis, competitive overview and produce monthly sales report
• Work with business development manager to develop the Customer
service management tool for Chemicals Division and produce monthly
CRM reports
• Work with corporate communications manager to target advertising
campaigns in key regions / segments, PR activit ies, conferences, product
l aunches, develop fresh story ideas, interacting with local and
i nternational media
• Work with corporate communications manager to C reate and manage
Corporate Identity materials such as Group brochures, presentation,
g reeting cards, videos (achievement movie, Group DVD), corporate
g raphic guidelines, Website and Int ranet
• Work with the business development manager in development of
key market analysis, sales aids and sales t raining materials
• Forecast, budget and evaluate inventory decisions
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Hebatallah Raouf Morsy.
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• Work with managers and business units to determine events budgets and
manage expenses to that budget
• Liaising with external agencies for the execution of marketing
• Carrying out effective research in to competitor products & other
t rends
• Develop product positioning and messaging that differentiates
our products in the market
• Communicate the value proposition of the products to the sales
team and develop the sales tools that support the selling process of
your products (brochures, case studies, …) and work with sales
team to close sales opportunities, as well as proactively generate
new business opportunities
• P lan the launch of new products (oilfield production chemicals,
chlorine dioxide powders and generators, and manage the cross-
functional implementation of the plan.
• Building strong working relationships both internally and with
key suppliers to ensure that key processes are running efficiently
and cost-effectively
7/2010 TO 6/2011
V EOLIA ENVIRONMENTAL SERVICES
Responsibili ties and Achievements:
Marketing and Chemical Engineer-Hazardous Waste Specialist
• Responsible for developing and delivering effective internal and
external communication tools
• Conducting market plan researches
• Improving monthly achieved revenue by 30 %
• Maintaining tasks on time and within the available budget with
p rofit exceeding expectation. Building and maintaining customer
loyalty and confidence and thus significantly increasing the
n umber of clients
• Preparing financial offers for hazardous waste management
services
• Analyzing and reviewing budget and other administrative actions
• Handling of financial data, preparing profit and loss statements
• Contacting clients and coordinating with third parties
• Preparing reports on the activities, findings and progress
• Developing safe work method statements and managing the HSE
( Health Safety & Environment) policies to ensure safety
p rocedures are adhered to
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Hebatallah Raouf Morsy.
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• Conducting awareness and t raining to external parties for
marketing purposes
• Ensuring that HSE controls are in place before any activities are
carried out by the team and stopping any operations if they are
not in place
• Preparing monthly invoicing, following up with the finance
department of any respective client for payment and t he
development and management of the marketing budget
• Receiving hazardous waste, make waste determination and store
waste based on chemical compatibili ty
• Responsible for complete cost planning and estimating for all
waste management services, equipment, vehicles, t raining, and
u niforms
1/2010 T O 6/2010
POET E GYPT
Responsibili ties and Achievements:
Marketing and Event Manager
• Preparing and managing correspondence, reports and documents
• Organizing and coordinating meetings, conferences, t ravel arrangements
and all aspects of an event
• Budgeting for future events
• Design and distribution of marketing materials
• Supervising events
4/2008 T O 5/2009
L INK DOT N ET
Responsibili ties and Achievements:
Marketing and Sales Specialist
• Meeting Customers at the main office and discussing all the new offers &
p romotions
• Establishing and ensuring consistent corporate image throughout product
l ines, promotional materials, websites, and events
• Planning and executing promotional activities including prints,
t radeshows, and direct mail
• Attending monthly meetings for new promotions
• Marketing and Sales of company contracts and services
• Preparing draft reports and research
9/2007 T O 3/2008
I NTERNATIONAL SCHOOLS OF E GYPT ( ISE)
Responsibili ties and Achievements:
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Hebatallah Raouf Morsy.
***********@*******.***
Public Relations & Event Coordinator
• Organizing all school activities & events
• Supporting the Finance department
• Assisting teachers in their daily activities
• Developing the School Library
• Representing the school in the meetings with other organizations
PERSONAL I NFORMATION
• Date of Birth: 19/05/1984
• Place of Birth: Jeddah, Saudi Arabia
• Nationality: Egyptian
• Ma r ital Status: Single
• Mobile Number: +971*********
EDUCATION
-University of Wollongong in Dubai (UOWD)
Masters of Strategic Marketing (MSM);Expected 2014
-Alexandria University- Bachelor of Chemical Engineering 2007
-Secondary School Certificate, Notre Dame De Sion (N.D.S.)
QUALIFICATION
T raining:
• Interpersonal Skills, Sales Management and Effective Negotiation Skills
T raining Courses at Metito
• One week t raining in Enivronmental impact assessment and HSE management
systems such as ISO 14001, OHSA 18001at (Veolia)
• Two Months t raining in quality control at Orascom for construction (airport
p roject)
• One month summer t raining in Petroleum Reservoirs at (Alexandria Petroleum
Co.)
• Two weeks t raining in customer service at (LinkDotNet)
Computer Li teracy:
• MS-OFFICE ( word, Excel, outlook, power point), Very Good in In ternet
Navigation & Web Sites.
Other Skills:
• Able to use own initiative and problem solving skills when appropriate
• Ability to produce under pressure in a highly demanding market
• Organized and have excellent time management skills
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Hebatallah Raouf Morsy.
***********@*******.***
• Analytical-presentation skills
• An expert in market research
• Take bold, calculated decisions and initiatives to meet client expectations in the
best way
• Communicate insights and ideas effectively
• Developed strong leadership abili ties through the various positions I have
held expanding my clear communication and organization skills
Languages:
• Arabic : Mother Language.
• English : Excellent.
• F rench : Excellent.
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