Manager Project
Resume:
Anahita Masters
Street *, *** ******, ***** ** 11987
Permanent Address:
U 27/5, DLF Phase III, Gurgaon, India
*******.*******@*****.***
Key Skills
Integrated Marketing Communication for internal and external audiences
Corporate identity and brand management
Effective management of costs and creative resources
Experience Summary
Sr. Manager, Marketing Communication
Edelweiss Financial Services Ltd., India, October 2010 - October 2013
Corporate brand communication, through corporate and group websites, annual
report and corporate templates as well as event-led communication
Internal communication, driven by Human Resources led employee initiatives,
leadership communication and internal brand communication campaigns as
well as social consciousness campaigns driven by EdelGive Foundation, the
organisation's philanthropic arm
Marketing communication for institutional and retail businesses through
events, marketing collateral and project advertising
Selected to be part of the Edelweiss Emerging Leaders Group for displaying
drive and commitment to the organisation
Associate, Knowledge and Insights
Intellectual Capital Advisory Services Pvt. Ltd. (Intellecap), India,
October 2009 - October 2010
. Marketing and brand strategy through conceptalisation and positioning of
event and publication platforms based on market study and target group
analysis
. Communication strategy including people engagement, industry leadership
communication and external relations
. Creation of engagement platforms using digital media via websites, social
media, blogs and email marketing
. Securing of collaborations, partnerships and sponsorship from Indian and
International corporations, media conglomerates, foundations and networks
Assistant Manager, Sales and Marketing
Bharti Airtel Ltd.,India, June 2008 - July 2009
. Management of channel sales partner
. Member of a Task -Force for Standard Chartered Mumbai Marathon 2009, of
which Airtel was the official Telecom Partner
Freelance Journalist
The Times of India,India, June 2005 - June 2006
. Weekly reporting on civic and social issues
. Initiated a fortnightly interview column
Internships and Projects
Entertainment Network India Pvt. Ltd. (Radio Mirchi), May- June 2007
Project: Design and implementation of an alternate revenue generation model
to increase consumer engagement through on-air purchase of airline tickets
and consumer durables
Avalon Consulting, September 2007
Project: Conduct of detailed study on the Media and Entertainment Industry
at the time with respect to growth drivers, challenges and future trends
The Communiqu, January- April 2006
Project: Web content development and features writing for mainstream and
niche publications
Sorento Healthcare Communications, May 2006
Project: Development of marketing collateral for Nicholas Piramal's product
campaigns
Madison Outdoor Media Services, May- June 2003
Project: Industry-wise study for Business Development
Academics
MBA, Marcom (2006-2008), Symbiosis Instituute of Business Management, Pune,
India 70%
Bachelor of Management Studies (2005), Naree Monjee College, Mumbai
University, India 75%
H.S.C.(2002), Narsee Monjee College, Mumbai University, India
74%
C.B.S.E.(2000), Loreto Convent School, New Delhi, India
81%
Attended a four day Management Development Program at Mudra Institue of
Communication Ahmedabad, India (MICA) on "Building Powerful Brands for
Market Leadership, Profitability and Growth", October 2012
About Me
Having studied in eight educational institutes across five cities, my
biggest asset is my wide perspective on varied cultures. My love for travel
and amatuer photography often takes me anywhere from the tops of the mighty
Himalayas to the nooks and crannys of old towns. For the places I haven't
been able to reach, I read. An opportunity to volunteer with Teach For
India through a semester played a role in moulding my outlook towards
children, the less fortunate and national development. [pic]
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