Manager Sales
Resume:
brian l. boline
Stamford, CT, 06902
*****.******@*****.***
SUMMARY Strategic experienced category management professional with a
proven track record of success by developing category
strategies that align brand and retailer objectives.
Organized and efficient individual who thrives in a fast
paced environment managing multiple projects and cross-
functional partnerships.
CORE Trade Marketing Strategic Planning Data Analysis
COMPETENCIES Category Management Customer Management Shopper
Insights
profesSional Energizer Personal Care, Playtex Infant Care, Shelton, CT,
April 2009 - Present
experience Category Development, Manager, Specialty and Club Channel,
April 2013 - Present
. Co-develop the Customer Annual Business Plan with the
National Account Manager to drive profitable growth for
the brand, category and retailer
. Identify key business issues and develop actionable
plans on learning's utilizing retailer POS systems,
Nielsen data and various other data sources
. Evaluate promotional activity to identify ways to
optimize and maximize promotional spend across four key
categories
. Conduct assortment analyses using EZ Mix tool to
identify items for deletion and addition to drive top
and bottom line growth for the category.
. Lead monthly consumption reporting for each customer
team to influence forecasting, promotional planning and
overall business guidance
. Managed and developed the 2013 Category Development
Internship Program encompassing project plan,
development opportunities and day-to-day management
processes
Category and Shopper Marketing, Manager, December 2011 - March 2013
. Partnered on 2013 Annual Business Plan inclusive of SKU
priorities, pricing and promotion guidelines and
placement standards
. Led cross-functional team in development of long lead
concept presentations highlighting the brand strategy to
platinum customers resulting in stronger brand presence
in-store
. Identified market expansion opportunity for the Playtex
brand through assessment of current category landscape
and market sizing analysis forecasted to be 100%
incremental
. Presented recommendations to senior marketing and sales
management to gain alignment on brand and customer
strategy regarding in increased distribution and a price
increase
. Developed in-store merchandising solutions for platinum
customers that showcase the brands technology and
superiority increasing brand penetration and sales
Category and Shopper Insights, Associate, April 2009 -
December 2011
. Identified inefficient database functionality and made
process improvement recommendations to ensure accuracy
and long-term effectiveness
. Identified and presented consumption trends utilizing
syndicated POS data trends to marketing, sales planning,
finance and demand planning stakeholders
. Built customer facing presentations leveraging consumer
trends, shopper insights and syndicated data resulting
in incremental distribution and greater customer
influence
. Created channel 4P strategies aligning marketing and
sales objectives resulting in an incremental 3' of space
in the drug channel and 2 permanent SKUs in the club
channel
. Established market place assessment documents to help
educate the brand and sales teams on potential
opportunities and competitive threats
Integrated Marketing Services, Norwalk, CT, August 2006 - April 2009
Brand Integration Planning, Account Executive - Unilever, April 2008
- April 2009
. Developed annual shopper marketing plans fully
leveraging the national brand campaign platform and
assets to drive consistent brand messaging at retail
. Created and presented new business development pitches
to show agency expertise in shopper marketing and
consumer promotions resulting in $1MM+ topline growth
. Shaped new role guiding new ways-of-working and products
resulting in new revenue streams for the agency
Field Promotion Manager, Johnson & Johnson, August 2006 -
April 2008
. Managed and tracked $1MM+ budgets reporting back to all
stakeholders key watch outs to ensure plans remained on
track and in budget
. Aligned consumer and shopper promotional plans to trade
marketing calendars to ensure maximum potential from
entire marketing and sales spend
. Executed 100+ consumer and shopper promotions working
with various vendors on program creation to ensure brand
and retailer objectives were achieved
Education Valparaiso University, Valparaiso, IN
Bachelor of Arts, May 2006
Major: Public & Corporate Communication Minor: Business
Administration
Major GPA: 3.81/4.0 Overall GPA: 3.46/4.0
Study Abroad: Reutlingen, Germany Fall 2004
skills ( Microsoft Office: Word, Excel, PowerPoint
. Other Expertise: IRI and Nielsen Syndicated Data,
Nielsen Panel, Spectra Homescan, Simmons Experian,
Kantar Retail, MarketTrack, Gladson, JDA Space Planning,
1010 Database, RetailLink, EZ Mix Assortment Tool
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