Manager Marketing

SARA WARD RILEY

** ****** ***** *************, ** 08648

610-***-****, ****.*****.*****@*****.***

PROFESSIONAL EXPERIENCE

JCREW Group New York, NY

Catalog Operations Manager

August 2011 - Present

. Manage annual production of 56 catalogs (i.e. monthly base catalog,

small, men's, and Canadian versions)

. Create schedules and deadlines for the Operations team, Domestic and

International Brand marketing, and oversee the sample closet

deliverables schedule

. Prioritize daily workload for my team of 12 that includes spread

release and review of collateral materials

. Manage the Operation/Production schedule of all International

collateral pieces

. Partner with print production team regarding workflow/vendor issues

Catalog Operations Associate

October 2009 - July 2011

. Managed the catalog workflow process by creating schedules to ensure

files are approved and delivered on time to meet printing press

deadlines

. Liaison between the print production, design, and merchandising

departments to provide logistical support with monthly catalog

production procedures

. Scheduled and managed marketing collateral projects and promotional

campaigns (i.e. NY Times ads, catalog bind-ins, billboard signage) to

ensure that legal specifications, approvals, and print deadlines are

met

. Assisted with proofreading and routing of marketing projects, catalog

related print documents, and monthly branding and store event emails

for the newly launched Madewell brand

. Created monthly email and eCommerce creative schedules to track the

status of deliverables

. Supervised Catalog Operations Assistant to meet daily goals

Catalog Operations Coordinator

August 2008 - October 2009

. Created and monitored all tracking documents to support workflow and

approvals for color review, roundtables, type confirmers, and

sequences

. Communicated and worked independently with merchandisers, designers,

and production artists to resolve issues related to catalog production

. Prepared all editions for roundtable reviews and initiated all rounds

of production approvals

. Printed spreads, type confirmers, and final transmittals and assisted

production team with hanging walls and updating mock books

. Monitored flow of color approvals and worked with designers to

implement changes to make color approval process more efficient

Brand Creative Stills Coordinator

March 2006- July 2008

. Coordinated and tracked flow of apparel samples with appropriate

documentation to merchandisers, graphic designers, and production

teams

. Communicated with multiple cross-functional partners to ensure correct

samples were photographed for both catalog and eCommerce mediums

. Managed shot requests for eCommerce and partnered with photography

studio to meet monthly site launch dates

. Prioritized projects to meet seasonal deadlines

. Created shot request records for still photography ensuring integrity

of metadata

EDUCATION

Pennsylvania State University, University Park, PA, May 2005

2001-2005

B.A., Smeal College of Business, Marketing

Big Ten and American Lacrosse Conference All-Academic

Pennsylvania State University Academic All-American

ACTIVITIES

Pennsylvania State University Women's Lacrosse Team

2001

-2005

Student-Athlete Advisory Board, Pennsylvania State University

2001 -2005

Women's Lacrosse representative

Pennsylvania State University Alumni Association - New York, NY Chapter

2005 - Present

SKILLS

Programs: MS Windows 98, 2000, Me, XP Proficient in Microsoft Word, Excel,

PowerPoint, Adobe Creative Suite (InDesign, Photoshop, Acrobat), FileMaker

Pro

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