Sales

ALFRED LI

**** *** **** *****, ******** Heights, MI 48310. Cell: 586-***-****.

E: **************@*****.***

SUPERIOR SALES & MARKETING LEADERSHIP ACUMEN

Diversified Background in Sales, Marketing & Operations Management

SUMMARY OF ACHIEVEMENTS

< Combined astute strategic, business, and financial skills with a 20+

years track record of multi-million dollar revenue and profit growth.

< Progressive, decisive, and innovative, highly valued for expertise

interpreting corporate vision and strategy, translating objectives into

actionable plans, and providing decisive leadership to multi-functional,

cross-cultural teams.

< Identifying and capitalizing on new growth opportunities through market

analysis, product-development expertise, and keen business instincts.

< Grew revenues in 'Double Digits' through new- and existing-product

development.

< Cultivate and maintain key relationships with executives, strategic

partners and staff.

< Successfully in setting up 5 new companies and able to meet breakeven

within 1 1/2 years.

< Turning a company from a loss to breakeven in 5 months' time during the

Financial Tsunami in early year 2009.

< Growth of M.I.C.E. revenue 70% YOY and managed over US$250 million

revenue of key accounts within IHG.

Core qualifications include:

. P & L Management

. Newly Formed Market

. Sales & Business Development

. Corporate Leadership & Operation

. Start-Up & High Growth

. Key Account Management/Retention

. Contract/Price Negotiation

. Strategic Marketing

. Customer Problem/Resolution

. Competitive Product Positioning

. Loss Prevention & Shrink Control

. Budgeting & Expense Control

. Presentation & Training

. Staff Development & Motivation

PROFESSIONAL EXPERIENCE

REGIONAL DIRECTOR OF SALES, InterContinental Hotels Group(IHG), Jun '12 -

Jun '13:

> Full P & L management in Greater China region. Provide leadership for

Regional Sales Teams of 20 sales directors and managers in 6 locations

in Shanghai, Beijing, Chengdu, Guangzhou, Hong Kong and Taiwan with over

US$250 million revenue of key accounts.

> Leads strategic thinking on creating an effective and efficient sales

and marketing organization - on and off property, tailored to the growth

opportunities within the region, such as new brand launches, system size

growth and continuous growth within the market.

> Achieved M.I.C.E. revenue growth of 70% in less than a year.

> Continually evaluates returns from regional sales, and determines

emerging market potential and subsequent resource allocation.

> Developed value propositions to accurately target markets, introducing

refinements to increase precision and elevate customer base. Centralized

sales organization, incorporating best practices across multiple

business lines to unify and strengthen sales operations.

> Developed new sales and marketing program, defining product to appeal to

target market while developing value propositions to support new hotel

openings in the region at a speed of 15-30 new hotels within the year to

ensure effective business ramp up.

ASSISTANT VICE PRESIDENT - Business Development, STAR CRUISES - "Resorts

World": Owner of Star Cruises/Norwegian Cruise Line/Resorts World

Manila/Singapore Sentosa & Universal Studio, May '10-Jan '12:

> Key representative within the Asia market and is responsible for raising

the profile and performance of the 'Star Cruises Travel'.

> Devised strategies and business plans for the individual market, to

pursue of continued growth of new business opportunities and organic

growth of existing revenues - approx..23% growth quarterly.

> Execute key business plans, organization structures and processes and

key sales and operational achievement programs to ensure every country

business goals are achieved.

> Exercise effective management control over investment costs and general

operating expenses to optimize the efficiency of the market.

> Identify key sales channels within the market and work closely with

solutions teams, marketing and product groups in order to match the

right proposition to the right channel.

> Establish a robust Sales Forecast Plan including sales pipeline which

identifies clearly probability estimates.

> Analyze shortfalls, taking appropriate action where necessary.

COMMERCIAL DIRECTOR, Sky Shuttle Helicopters Ltd., Mar- Dec '09:

> Full P & L responsibility of the company.

> Directed public relations, product marketing, marketing research,

product branding, marketing communications, tradeshows and events,

company corporate websites, advertising, direct marketing, sales team

support, and business development. Developed global marketing and

international sales channels.

> Instrumental in company from loss to breakeven in 5 months' time during

the Financial Tsunami period.

> Established a new company - "Sky Shuttle Vacation" and developed and

launched Internet business for loyalty program customers. Grew high-end

customer base from approx. 3,000 to 10,000 in 5 months.

> Managed marketing business directed at prospecting and acquiring new

accounts. Developed innovative marketing material including newsletters

and targeted customer contact messaging.

BUSINESS DEVELOPMENT DIRECTOR, South China Group, Mar '07- Dec '08:

> Managed sales and marketing for 5 start-up companies of "Hong Kong Four

Seas Travel Co., Ltd." in different cities/regions in China and working

with internal corporate finance team to apply IPO for the company.

> Developed company positioning and image from start-up phase to

completion. Ad-hoc systems and processes developed over a 6-month period

without management direction. In charge of corporate financial planning

and budgeting process.

> Directed more than 80 staff in China and reporting to the Board for

Investment and Joint-Venture Projects within China. Steered development

and launch of company's first real time internet-based platform and led

marketing, public relations, and research initiatives.

> Developed and supervised a Call Center, established cross-functional

teams from each department and provided training in team building to

coordinate product development efforts and speed products to market.

> Developed all policies and procedures and established uniform marketing

plan for all branches that increase sales by more than 100% each month.

Improved brand recognition through focus on improved product and

service.

> Built national sales and marketing network, negotiating strategic

partnerships and alliances. Created innovative, distinctive and

successful direct-mail (internet), advertising, promotion & business-

development campaigns.

> Introduced "Secretary Club" to large corporations that led to an

immediate 30% increase in corporate sales. Secured sole representation

for major airline vacation packages.

GENERAL SALES MANAGER, United Airlines, Inc., Jun '01- Nov '06:

> Full P & L management for the online Shanghai Station - accelerated

revenue performance 400%, increased market share from 35% to 80%,

improved distributor revenue 350%.

> Established business (Shanghai - San Francisco & Chicago - 14

times/week) from inception and within a couple of months, Shanghai

Station became profitable - exceeded revenue plan with approx. USD

6.8million net profit/month. Accomplishments also include key account

intensification program, establishing a distributor network and

expansion of account base. Organize office; manage a staff of 10

passenger sales reps, 16 customer service reps (CSR), 3 account & admin.

and responsible for more than 100 sales agents.

> Spearheading Reservation Center and Telesales to maintain excellent

customer relations, especially with established accounts. Served on

various task forces to develop better ways to serve customers while

saving the company money.

> Provide ongoing input to the home office relative to product pricing,

inventory, improvement, new product ideas and feedback from various

market channels. Responsible for staff recruitment, training, and

support and cross-functional team leadership and development.

> Increase brand recognition across a diverse target audience to

definitively differentiate company from the competitors including both

local and foreign carriers.

> Identify and develop costs efficient opportunities for joint promotions

that ensure a high return for the company. Established series of

"signature" events attracting up to 8,000 people per night to maintain

interest and momentum. Includes the Beer Festival(1,000 pax), Road

Shows(600 pax), Seminars(300 pax), Business Class seat show in shopping

malls(8,000), etc.

> Developed key strategic partnership with leading international cruise

line. Joint promotion of "Visit to USA" with 8 major U.S State/City

Convention & Visitors Bureaus resulted in an immediate 20% increase in

sales.

CHAIRMAN OF STAR ALLIANCE - Year '05- '06:

> Created and implemented effectively a comprehensive public-relation

plans across full spectrum of multi-channel marketing campaigns.

> Corporate spokesperson, controlling all media relations and media

response inquiries. Initiated the development and delivery of all sales

tools for the Star Alliance direct customer sales teams and the

corporate sales teams.

> Developing and implementing business strategies that increase product

awareness, market share, and Star Alliance's profitability. Manage day-

to-day operations of various business activities. Manage all financial

areas.

SALES MANAGER, E.I. DuPont de Nemours(DuPont China Ltd.), Jul '96- Jun '01:

> Full sales and marketing responsibilities - industrial products(Printing

& Publishing) - for Greater China and Southeast Asia Regions. A growth

of 580% annually.

> Planning, directing, and coordinating all sales activities. Developing

and implementing product/marketing strategies; formulating appropriate

budgets/sales forecasts. Involved with strategic planning and

established goals.

> Manage all stocking-distributor and direct-dealer accounts.

Responsibilities include opening new distributor accounts, building

dealer distribution, establish and maintain contacts with OEMs,

forecasting, establishing quotas, training distributor, dealer sales

personnel and maintain effective customer relations.

> Integrated marketing and financial data to rank markets according to

profitability. Brand planning, advertising, promotion, volume/P & L

projection, cost management, and new product/line extension development.

SALES MANAGER, Brunswick Bowling & Billiard Corp., Mar '94- Apr '96:

> Overall responsibility for the marketing and sales of Recreation

Equipment to China(PRC) - stationed in Shanghai.

> Manage and train dealers and agents, sales forecasting, quota

achievement, complete profit and loss responsibility. Also, had key-

account responsibility for chain-operators, direct and indirect selling,

manage 8 local mainland marketing executives in Shanghai and

profitability increased sales from USD 5.4 to USD 29 million in 2 years'

time. Other duties include field management reporting, trade

promotions, merchandising, advertising and press conferences/seminars.

ASSISTANT MANAGER - Direct Marketing, CIGNA - Insurance Co. of North

America, Nov '92- Dec '93:

> Identify profitable customer network development and coordinate the

overall development and marketing strategy.

> Develop strategic and tactical business plans for the markets, conduct

market research and recommend measurable production objectives which can

be achieved through Direct Marketing.

> Overall development action plans, product rationales and implement

tactical steps necessary to ensure financial and strategic plans are

met. Also, introduce new distribution systems, sponsored and

unsponsored marketing and develop alternative media source as

appropriate.

ACCOUNT REPRESENTATIVE, Hirsch Wolf & Co., Inc.(Int'l Insurance Broker),

Brooklyn New York, Jul '91- Sept '92:

> General Insurance sales, conserve existing business and perform customer

service functions to nursing/convalescent homes.

> Sold property & casualty insurance and increased sales by 25% in the

first-half year and 20% thereafter. Prepare specific proposals and

presentations, providing insurance technical information.

> Review and advise on general insurance objective.

> Develop brochures and promotional materials for sales campaigns and

determine new markets for increasing sales.

EDUCATION:

MBA, Master of Business Administration, Saint John's University - Manhattan

Campus(Old name: The College of Insurance), New York City, USA - Dual

Concentrations: Finance and Insurance.

BA, Bachelor of Arts, The City University of New York at City College, New

York City, USA

- Major in Advertising Design & Illustration.

TEACHING APPOINTMENTS:

> Part-time MBA professor - School of economics and management, Shanghai

Tongji University - year 2005 - 2013. Teaching sales/marketing,

business negotiation, job placement courses to full-time MBA students.

> Teaching "New Product Launch in China market" MBA seminar to IEDE -

Institute for Executive Development (well-known European Business School

run by Laureate International Universities, founded Madrid, Spain 1991)

.

> Delivered an MBA seminar on "Internet - sales and marketing" to City

University of Hong Kong on Nov 18, 2008.

OTHER SKILLS:

> Languages : Fluency in English, Chinese Mandarin and Cantonese.

> Proficiency in Microsoft Office. Excellent Communication Skills.

Flexible. Problem Solving.

Contact this candidate