Sales Manager

Cynthia L. Denz

***** ***** ******** ****

Ingleside, IL 60041

Cell: 847-***-****

cynthiadenz@gmail

*/**-*******

MC2 – Carol Stream, IL

Client Services Manager

Recruited by Division President to administer and manage pre and post -sale exhibit program development for

high volume key accounts.

Consult on every aspect of obtaining and retaining lucrative trade show business including rfp’s, design direction,

proposal/ concept presentation, contract development, transitioning from competitors and establishing account

teams.

4/13-8/13

Horizon Displays – Dekalb, IL

Senior Account Executive

Successfully executed savvy and intense “hunter” activity for new business development.

Generated $200k in new business in 4 months, utilizing warm calling and capitalizing on social media outlets.

1/11-4/13

Ion exhibits, Inc. – Itasca, IL

Senior Account Executive

Exceeded sales and new business goals by 75% in first year with company.

Already have exceeded sales and new business goals for entire year in the first four months of 2012.

Share industry knowledge and coach new and existing employees on industry best practices to increase

efficiencies and profitability.

Partner with clients to add value and ROI to their face-to-face marketing efforts.

Creatively and strategically develop exhibit solutions that enhance brand performance and impact for clients as

well as market value for my organization on the trade show floor.

6/06-12/09

MODO Exhibits, Inc. – McHenry, IL

Senior Manager – Marketing Communications and Sales

Personally generated over $5MM in sales within the company’s first two years of business.

Responsible for scrutinizing established standards and processes with the sole purpose of bringing forth practices

that set the company apart from others in the market.

Developed and implemented internal and external communication processes.

Planned and executed all company special events and promotions.

Created content and art directed all company marketing and communication pieces and the website.

Recruited and selected staffing for each integral role and department to provide stellar sales, design,

manufacturing, and field services to clients for a vast array of industries.

Responsible for all aspects of sales and exhibit management of specific high volume accounts. This business

actualized as a result of various corporate decision makers in several industries seeking out my expertise.

Cultivated the sales and marketing program designed to address a client’s branding criteria while showcasing

state-of-the-art exhibition style and aesthetic.

Developed and executed a RFQ response process contrived to enable clients as well as the design team to arrive

at the most appropriate marketing and branding solutions.

8/05 – 6/06

TAP Pharmaceutical Products Inc. – Lake Forest, IL

Marketing Brand Manager of Exhibits and Conventions

Provided proactive and creative leadership, expertise and management over all aspects of $8MM convention

marketing program for entire product portfolio.

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Consulted brand teams, research, medical regulatory and sales on “bar -raising” conceptualization and design

initiatives for exhibits, graphics and collateral material.

Expertly directed agencies on creative, targeted and integrated brand implementation for the design (theme),

and manufacturing of all convention exhibit properties, graphic panels and interactive components.

Emphasized development and pioneering of technology for interactive and web -based exhibit components

geared toward engaging physicians with prescribed indications and disease awareness utilizing brand messag ing.

Meticulously managed exhibit and marketing budgets for all product programs

Provided skilled leadership and consultation to three Exhibit Managers

Conducted marketing and sales training for booth staff

Gathered competitive intelligence in the field for exhibit benchmarking purposes

4/04 – 8/05

Moore Creative Group – Barrington, IL

Sears Holdings Corporation

Trade Show Marketing Manager for Sears Contract Sales:

Recruited as an “agent- of-change” to develop a brand marketing strategy in order to refresh the entire

tradeshow program for Sears commercial appliance division.

Partnered with all stakeholders and agencies to provide creative and logistical solutions that enhanced the Sears

Contract Sales image in the marketplace.

Created inviting and engaging exhibits to display the Sears, Kenmore, Kenmore Elite, and Craftsman brands.

Developed visual strategies to position Kenmore Elite as a serious contender in the innovative appliance arena.

Art directed the development of all collateral material and advertising related to specific trade shows and for

Building trade magazines.

Responsible for budget in excess of $2M.

6/99 – 4/04

Exhibit Group / Giltspur – Roselle, IL

Strategic Account Manager:

Responsible for the strategic planning and tactical execution of a $3M pharmaceutical client’s tradeshow

program.

Collaborated as an extremely valued partner with the client to make decisions that fully maximized impact on the

show floor.

Communicated and implemented the client’s brand message resulting in clever and appropriate design scenarios.

Provided consultation and solution driven input resulting in business growth

Generated highly accurate refurbishment, pull/ ship, and field service estimates.

Meticulously project managed said jobs through the shop.

Implemented a constant and precise communication flow throughout all departments involved in the process.

Scrutinized all projects prior to billing to enable timely and efficient turn -around in order to facilitate healthy

cash-flow.

EDUCATION

Central Michigan University, Mt. Pleasant, MI

B.A.A. – Communications, Minor – Advertising and Public Relations, 1987

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