Management Sales

ASHWANI KUMAR GOEL

Program Director-UG programs,

Chairperson-Placements,

Co Chair- Disciplinary Committee,

Associate Professor of Strategy,

GD Goenka World Institute,

Lancaster University. UK

Gurgaon, Haryana, India

Phone: +91-124-******* (Ext. 2154)

Fax: +91-124-*******

*******.****@********.**.**

He holds One Year Advance Management Program (Strategy & Leadership) from Indian Institute of Management, IIM

Bangalore & ESSADE Business School, Barcelona, Catalonia, Spain.

He has completed FDP (Full time) from Indian Institute of Management, IIM Ahmadabad.

He also holds MS in Consulting Management from Birla Institute of Technology and Sciences, BITS Pilani, Rajasthan

and MBA from International Management Institute, IMI, Delhi.

He is Research Fellow in strategy from MLS University, Udaipur, Rajasthan.

He is certified Six Sigma Black Belt from American Society for Quality, ASQ US, Certified Lead Auditor ISO9001:2000

from IRCA-IQA (UK) and Certified Balance Scorecard Professional from Carlton Advance Management Institute US.

He has 20 years (total 24 Years) of corporate experience working across lifestyle, fashion, sports & retail verticals in

India, Hongkong and Australia. He also worked as Principal consultant in Strategy & Retail with major international

brands & retail chains such as Jordache, Lee cooper, Archie’s, Leewalsh in India & abroad. His last assignment was VP -

Strategy & Retail with Valaya Luxury Holding Ltd in Delhi.

He is Founder Director of Savi-Sanjanveeni Hospital Gurgaon the 50 bedded hospital focused on primary & secondary

healthcare services to rural population. The vertical focus was on maternity, paediatrics & surgery. Started from scratch,

scaled it to 100 beds with profitable midsize hospital before final exist.

ASHWANI KUMAR GOEL

He is passionate about launching innovative & cutting edge industry led programs & curriculums to meet new challenges

and needs of the environment.

403, Dron Apartments, John Hall, Civil Lines, Gurgaon,Haryana, India – 122 001.

Mobile: +91-971*******

****************@*****.***,

****************@*****.***

He is outdoor person & long distance runner. He makes sure that he has time for Rural Health Care projects & activities

relating to carbon footprints reduction schemes. He is associated with various non government organizations and

associations in this regard.

He lives with his wife & son in Gurgaon, Haryana, India.

Teaching: (Experience 4 Years)

Strategy:

Strategy formulation and Implementation.

Strategy for emerging markets.

Strategies beyond market (Non Market Strategy)

Design as competitive strategy.

Social Entrepreneurship in emerging markets.

Retailing:

Managing multiple store operations.

Designing retail experience in luxury.

Integrated retail strategy.

Private Label development for category profitability.

Trademark & Character licensing.

Verticals:

Retail, Healthcare &Hospitals, Education.

Research Interests.

How industries, business model and organization boundaries change over time.

Linkages in strategy, structure and processes for creating customer centric organization.

Non Market strategy and its integration with Market strategy in Indian companies.

Professional Profile

Consultant & Senior management professional with 20 years of hands on P&L experience in industry.

Proven track record of building, managing, and mentoring high performance multidisciplinary teams to optimize

individual contribution and team performance.

Resourceful problem solver with proven ability to conceptualize solutions to challenging situations and

implement practical cost effective action plans that translate to positive bottom line. Articulate communicator,

skilled in motivating people, resolving conflicts and building lasting relationship with strategic stakeholders.

ASHWANI KUMAR GOEL

Initiating, driving and managing organizational and cultural change programs affecting all areas including

people/structures, systems and processes. Manages change programs with empathy using extensive transition and

organizational transformation experience.

Skilled in combining resources people, process, technology, service offering in given environment and

competitive position to develop and implementing strategic plan to advance organization mission, overall vision

and objectives to increase tangible and intangible stakeholders value.

Demonstrated a high level of conceptual and strategic thinking to establish and oversee academic program,

policies & standards including curriculum development, evaluation and change. Faculty sourcing, approval and

evaluation.

Professional Development

• FDP(Faculty Development Program-Full Time)-IIM-Ahmedabad-2013

• Research Fellow in Strategy from MLS University Udaipur, Rajasthan.

• 2008-09- One Year Advance Management Program-A.M.P(Strategy & Leadership)-IIM-Bangalore with

international module (Managing International Business) at ESSADE Business School, Barcelona- Spain.

• 2002-04- M.S (Management Consultancy) Birla Institute of Technology & Science. (BITS)- Pilani. Rajasthan.

• 1994-97-M.B.A. (Marketing) International Management Institute, IMI- New Delhi

• 1987-90-Graduation in Commerce, Kurukshetra University, Kurukshetra

• 1980-87-AISSCE/CBSE Schooling, Dholpur Military School, Dholpur (Rajasthan),

Ministry of Defence (Boarding) Topped CBSE with President of India Gold Medal.

Training and Certification

• Six Sigma Black Belt- American society for Quality, USA & FICCI

• ISO 9001:2000 Lead Auditor, Nigel Bauer associates –IRCA UK.

• Certified Balance scorecard Professional, Carlton Advance Management Institute, USA

• Computer Proficiency – MS Word, Minitab, E views, SPSS.

• Capstone Simulation –IIM Bangalore

Membership

Strategic Management Society

Strategic Management Forum

Retail Association of India

Academic Experience:

GD Goenka world Institute, Lancaster University, Sohna, Gurgaon.

Strategy Formulation & Implementation, Strategy in Emerging Markets, Retail Management,

Managing Nonmarket Environment, Social Entrepreneurship, Corporate Social Responsibility,

Corporate Governance.

Indian Retail School – Created & developed two Post Graduate Programs, Retail Management & Retail

Entrepreneurship.

Retail Strategy,

Retail Operations.

Work In Progress:

1. Case Study on Nova IVF– Fertility with Prof Anand Jaiswal IIM Ahmadabad.

2. Case Study on Ethos- Luxury Retail with Prof Piyush Sinha IIM Ahmadabad.

3. Case Study – Wagh Bakri –Entry In modern retail, IIM Ahmadabad Project.

4. Integration of Market and Nonmarket Strategies in India.

5. Nonmarket Strategy “Its origins and developments”.

6. “Children by choice and not chance” Marie Stopes International

Venture

ASHWANI KUMAR GOEL

Sanjeevani Healthcare:

In India 70% of population lives in small town and villages and 80% of healthcare services are concentrated in cities. To

bridge this gap the idea of low cost, no frill healthcare services model took a shape of 100 bedded Sanjeevani hospital

focused on primary & secondary healthcare services to rural population. The vertical focus was on maternity, paediatrics

& surgery. Started from scratch, scaled it to 100 beds with profitable midsize hospital before final exist.

Livingstone Retail Consulting:

India is the third-most attractive retail market for global retailers among the 30 largest emerging markets, the total retail

sales in India will grow from US$ 395.96 billion in 2011 to US$ 785.12 billion by 2015. Indian retail sector accounts for

22 per cent of the country's gross domestic product (GDP) and contributes to 8 per cent of the total employment and has

annual retail sales growth of 12.2 per cent. This opportunity ideated to boutique retail consulting company for fashion,

lifestyle & luxury. Started from scratch, scaled it to midsize profitable company with 10 principal consultants, headcount

before final exist.

Career Progression

VP- Strategy & Retail. Valaya Luxury Holding Ltd, Manesar Gurgaon. (Jan, 2007- Dec 2009)

Developed strategic vision and direction for the group for future and took appropriate initiates and measures for growth,

long term strategic planning and developing the annual business plan.

Head Training & Consulting, Pearl Retail Solutions Ltd, New Delhi. (Jan, 2005 – Dec, 06).

Pearl retail solution Ltd is part of Pearl Global based in Delhi. The co signed up licensee agreement with Friedman Group

(US) the largest retail consultancy firm for retail consulting. Also Launched Indian Retail School an industry led initiative

for retail training. Developed complete retail management course curriculum, training programs and body of knowledge

for implementing Friedman retail management system in retail companies.

Principal Consultant-Retail, Quest strategy services Pvt. Ltd. New Delhi. (Jan, 2003 – Dec, 04)

Quest strategy is part of a Singapore based regional consulting company, Quest on the FRONTIER Pte Ltd. The company

specializes in strategy implementation & leadership development. Quest clients in Asia include blue chip names such as

Gillette, Hewlett-Packard, BP and Johnson & Johnson. Worked as principal consultant in retail sector.

Country Manager, Licensing Plus India Pvt. Ltd. Melbourne & New Delhi. (Dec. 1997 – Nov. 2002)

Part of Lee Walsh Group Australia. Specializes in Brand and character Licensing. Started first character & brand licensing

company in India. Held P&L responsibility. Strategic Licensing planning. Location of Potential licensees and evaluation

of their capabilities and finalization. Market research and licensing strategy formulation. Trademark search & registration.

Business Head, Gasoline, Jordache Group USA. (Denim wear & Shoes) Kowloon, Hong Kong & Delhi. Spearheaded

start-up project to establish gasoline jeans brand in Indian market. Assumed general management and P & L responsibility.

Manager Retail Operations - Lee Cooper (Clothing & Shoes) Delhi. (Feb. 1994 – Nov.1997).

Launched India’s first dedicated branded store in denims. Overall responsibility for increasing sales, profitability and

market share for the retail channel. Leading the strategy in defining the company’s growth and building competency in

the retail business.

Head Gibson Division - Archie’s Greeting and Gift Ltd. New Delhi. (May. 1990 – Jan. 1994).

Launched American greeting & Gibson social communication products in India. Started first time dedicated retail stores

for social communications products in India. Responsible for a product line of 20 products representing 40% in Sales

revenue annually.

Consulting ( Top Ten)

• Singhania University, Pacheri Bari Jhunjhunu, Rajasthan– Complete education process and system audit (outside

view).

• Carrier Air-con limited – Developed franchising model for Total Line, spare parts business in India.

• UNIDO-United Nation industrial development organisation- Developed SME s into Cluster / single entity, further

implemented cluster development program by cluster twinning, investment, technology promotion and mutual credit

guarantee scheme from Italian Govt for Ludhiana knitting cluster. Preparing them with readiness to accept PE & VC

investments.

• MKSS- Ramon Magsaysay Award winner NGO working in Rajasthan- Co-operative convenience store format,

development and implementation.

• Ethos- Time wear store, Kamla Dial & Devices Ltd., Chandigarh – Retail business model, Luxury strategy, store

format and expansion of ‘ETHOS ‘Stores all across metros.

ASHWANI KUMAR GOEL

• Lee Cooper shoes – Retail strategy & implementation, Store formats and expansion under brand ‘Walk in M&B

‘stores.

• Gini and Jony Ltd, Kids wear brand, Mumbai .Licensing / Brand extension strategy, Development and

implementation.

• Oswal Group Ludhiana (Women’s innerwear store, Specialty Retailing-SENSA), Business Model revalidation &

Private Label Development from Sri Lanka. Developed in house Private Label.

• Soma Group Jaipur (Home furnishing), SOMA Stores. Strategy and expansion. Developed plan for Pan India foot

print, Category expansion and development.

• Impulse Accessories Retail Pvt. Ltd. – Business Model and retail store expansion.

Training Experience (Top Five)

Year Training Institution Whether Area of

Programme Title coordinated by sessions

From To

self or others handled

2005 2006 Globas-Friedman Indian Retail Coordinated Retail Strategy

Retail School Program

2005 2006 Godrej-Friedman Indian Retail Coordinated Managing

Retail School Program Multiple Stores.

2005 2006 Raymond’s- Indian Retail Coordinated Retail

Friedman Retail School Program Operations

2005 2006 HCL technologies Indian Retail Coordinated Merchandising

School Program

2005 2006 ITC Retail Indian Retail Coordinated Store

School Program Operations

References :( Available on request)

Dr. Amit Mukerjee, Professor – IIM Lucknow. Mobile: +981******* Email; ***********@*****.***

Mr. Vinod Kaul, Ex President Fashion Design Council of India, Mobile: +989*******, Email;

*********@**********.**

Dr. Ashotosh Khanna, Associate Professor-IMI Delhi, +991******* Email: *.*.******@*****.***

Dr Bhim Rao Matri Professor – Dean IMI, Delhi, +987*******. Email: *******@*****.***

Dr P K Jain, Director, Faculty of Management Studies, MLS University Udaipur, Rajasthan. Mobile: +941*******.

Email : **********@*****.**

Dr S.G Deshmukh, Director IIITM Gwalior, Mobile: +942*******, Email: ********@*****.**.**.

Dr.Anand Jaiswal- Chaiperson (F.D.P)-IIM Ahmadabad. Mobile: +989*******,Email: *********@******.*****.**

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