Sales Representative

DAVID HOUCHINS

**** ******** **** ( Goochland, Virginia 23063

804-***-**** ( **********@*****.***

SALES REPRESENTATIVE

PROFESSIONAL PROFILE

Fourteen year proven track record in prospecting, consultative sales, new

business development and retention. Proficient in presentations, marketing

products and services, learning complex topics, and conducting in-services

with physicians and staff. Strong customer assessment and well developed

closing skills. Highly motivated, ambitious, enthusiastic and committed to

providing excellence.

Sales Plan % by Year:

2013-155%* 2010-99% 2007-134%

2012-90% 2009-110% 2006-124%

2011-105% 2008-109% 2005-107%

*Projected Year End

CAREER PROGRESSION

(SPINEOLOGY

Spine Consultant

Richmond, Virginia ( January 1, 2012 to Present

$33 million medical device manufacturer

Spinal Device Consultant

Increase Spineology's Spinal Implant presence throughout the Central

Virginia Market. Devise promotional campaigns for hospitals and local

neurosurgeon and orthopedic spine practices. Cover surgeries to ensure

proper surgical usage of implants.

Specific Accomplishment:

( Increased revenue in territory by $500,000 over the previous year.

( DEPUY SPINE, A Division of Johnson and Johnson

Spine and Biologics Sales Consultant

Central Virginia Territory ( January 1, 2010 to December 31, 2011

$1 billion worldwide medical device manufacturer

Spinal Device Sales Representative

Developed DePuy's Richmond, Virginia spinal and biologic implant market.

Marketed effective surgical solutions to neuro and orthopedic surgeons.

Provided coverage for spine surgeries to ensure proper and safe usage of

implants. Educated surgeons with the latest minimally invasive and lateral

approaches to the spine via cadaver labs and offsite courses.

Specific Accomplishment:

( Introduced / Converted Surgeons to the new minimally invasive Viper

spine system.

(MEDTRONIC, Spinal and Biologics Division

Spinal Sales Consultant

Richmond, Virginia ( 2004 to 2009

$1 billion worldwide medical device manufacturer.

Medical Device Sales Representative

Marketed spinal implants and biologics (pedicle screws, rods, interbody

devices,) to neuro and orthopedic surgeons in the Richmond, Virginia sales

territory. Covered surgical cases to ensure proper usage of

instrumentation. Provided thorough product training for doctors and staff.

Developed innovative capital purchasing and consignment projects for

clients/hospitals. Crafted effective inventory control strategies to

significantly enhance customer service.

Specific Accomplishments:

( Increased territory sales over $2,000,000 since 2006.

. Consistently surpassed sales quotas by 25%, 12% and 10% since 2006.

. Covered over 1,500 successful spine surgeries since 2004.

. Reduced hospital consignments by 26% .

. Achieved 75% of spinal business market share at respective accounts.

. Successfully sold the first cervical arthroplasty procedure (Prestige

Disc) in the Richmond market.

(TITAN AMERICA,

Sales Representative

Richmond, Virginia ( 1999 to 2003

$300 million concrete and cement product manufacturer.

Sales Representative

Provided sales and service of concrete and cement construction products to

commercial building contractors spanning central Virginia. Created custom

mix designs for projects while guaranteeing compliance to all

production/delivery standards. Orchestrated 50-vehicle delivery fleet to

maximize productivity and efficiency. Collaborated with 4 local

manufacturing facilities to heighten production.

Specific Accomplishments:

. Boosted sales volume by 41% and profit margins by 23% with successful

sales/marketing strategies.

. Increased sales by $3 million through acquisition of major central

Virginia contractor.

FORMAL EDUCATION

Master of Business Administration

Bachelor of Science, Marketing,

Virginia Commonwealth University, Richmond, Virginia

PROFESSIONAL TRAINING

S.P.I.N. Selling

Power Sales University

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