Sales Marketing

Damon W. Scott

***** ******* *****, ***** ****** VA 20152 • 703-***-**** • *****.*****@*******.***

Product & Services Marketing Director

Results-oriented executive with 20+ years of experience building and managing highly productive marketing, communication, and business

development divisions for domestic and international companies. Acknowledged for strong P&L management, leadership skills, and outstanding

ability to identify and motivate target markets, cultivate channel relationships, position product and services to be successful, develop effective

messaging strategies, drive sales and deliver consistent results.

• Strategy & Execution • Product Management • Channel Management

• Media and Analyst Relations • Thought-Leadership • Lead Generation

• Strategic Communications • Branding / Advertising / SEO • Sales Enablement & Support

• Creative Branding & Vertical Marketing • Revitalizing Stagnant & Declining Sales • ROI, Value Proposition Creation

• Market Evaluation, Penetration & • Market Assessment, Analysis, Positioning • Product Introduction & Life Cycle

Expansion & Pricing Management

PROFESSIONAL EXPERIENCE

Asurion/National Electronic Warranty (N.E.W.) Corporation – Sterling, VA (extended service plans and product protection)

Marketing Consultant (contract) October 2012 to Present

• Managed national and international multi-channel product solutions and marketing campaigns for Fortune 100 clients and multi-

million dollar programs, leveraging consumer and retail insights to align plans and programs with the company’s business plans and

objectives.

• Developed marketing communications across multiple industries to deliver a cohesive and strong brand voice, image, message,

positioning and offering, through thorough understanding of key benefits and target audience.

• Supervised all aspects of marketing campaigns including conception, planning, production logistics, communications, compliance

reviews, budget management, marketing calendar, presentations, distribution, execution and metrics.

• Effectively managed and built relationships with internal teams, external clients, agencies, manufacturers/vendors, production,

and designers to develop and execute successful marketing programs supporting clients’ sales and value-based goals.

Proactively pitched product conceptions to account teams and clients incorporating innovative

marketing solutions and creative concepts with research, cost and impact in mind.

British Telecom (BT) – Reston, VA (telecommunications solutions provider)

Marketing Consultant (contract) February 2012 to September 2012

• Contracted to lead rebranding for BT America division; supervised redesign of all marketing collateral, video segments, website design, and

overall marketing strategy and direction.

• Managed vendor relationships with Cisco, Polycom, and Microsoft to leverage relationships and grow business unit.

• Managed agency relationships for Public Relations and Analyst Relations, directing communications regarding new products and services

aligned with overall marketing strategy.

• Directed creative team in all aspects of new direction for marketing. Analyzed clients and provided strategic and tactical direction to

improve business development.

• Tracked and measured performance for product and service offerings by sales and client.

• Developed and managed production of video series for solutions to demonstrate product and unify business development presentations.

Jacobs Technology (formerly Tech Team Government Solutions) – Chantilly, VA (technical and professional services)

Senior Director, Product & Services Marketing (contract to hire) October 2007 to January 2012

• Member of Executive Leadership Team, hired to rebuild newly acquired companies under one brand; network and establish relationships

for product and service gaps.

• Set and manage overall strategy for all products and services with various department leaders.

• Responsible for generating over $60MM in annual revenue to major federal government agencie s; developed and executed

marketing/communications strategies through PR/AR, website, collateral, events, speaking engagements, print/web/social media,

presentations, client testimonials, local media coverage, and other platforms.

• Managed a team of 3 direct reports, and marketing budget with P&L responsibility.

• Responsible for multiple internal ISO-20000 audits, documentation, and presentations.

DS Management Group LLC – Washington DC and Metro Area

Executive Marketing Consultant August 2001 to October 2007

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Damon Scott • 703-***-**** • *****.*****@*******.***

Deltek Systems Inc. - Herndon, VA (enterprise software and information solutions provider)

Contracted to complete reseller program that was three months behind schedule

• Established Partner Program to drive brand and communications to channels . Managed team in new product launch; gathered

requirements for channel program, acquisition strategy, pricing tiers and workflow. Supervised development of partner web portal,

marketing strategies, and MDF budgets and documented process for new partner acquisition, tracking, and monitoring.

• Managed media and analyst relationships; point of contact for agency (Ogilvy) and proactively engaged with key industry

analysts. Responsible for creating and implementing strategic media and analyst relations plans in order to increase global visibility of

products and services in target markets. Trained executives and SMEs for engagement with media and analysts.

• Assessed the effectiveness of corporate and product messaging; worked with product marketing and executive leadership to fine-

tune related internal and external messages. Responsible for media creations, newsletters, and email communications.

AOL, LLC – Dulles, VA (global internet services and media provider)

Contracted to analyze services and industry intelligence

• Identified a comprehensive metric approach to provide key insight for cyber security services offered by AOL; managed outside vendor and

stakeholders in AOL Marketing and Product Groups to organize Safety Summit, including presentations and speakers of competitive trends,

technology, and consumer adoption. Created detailed competitive briefs of security information and AOL metrics (Goalign) distributed to

multiple groups and executives.

• Contract extended to build comprehensive analysis of advertisement-based internet sites; developed presentation for Executive Leadership

Team of industry trends and strategies based on acquisitions, alpha/beta testing, and teaming agreements; delivered detailed view of internet

technology industry including mobile computing, social networking, and business models. Research was used as part of final evaluation to

move AOL from subscription-based to advertisement-based business model.

Sprint/Nextel – Reston, VA (mobile telecommunications company)

Contracted for new product launch and acquisition/retention strategy

• Lead and implemented new product launch and created suite of sales tools for national retail sales team of over 5,000; including FAQs, pocket

cheat sheets, case studies, and a Return on Investment (ROI) calculator in MS Excel using US DOT data to calculate savings for customers

using GPS tracking and time/cost savings.

• Managed small team for new product development/ideation, including product research, innovation, test marketing, lab/field testing, and

focus group reviews.

• Researched products and applications regarding Location-Based Services (LBS), Global Positions Services (GPS) tracking, machine-to-

machine (M2M) applications, video applications, and bio-metric systems with Emerging Products Group and presented findings to multiple

executives for further research and considerations.

Network Solutions – Herndon, VA (computer network directory, consulting, and instructional products and services company )

Contracted for risk management of new product launch and lead generation strategy

• Developed two-year acquisition plan with tracking metrics that included web, direct mail/electronic mail, PPC, events, telemarketing, and

print advertising, including all contingency plans and associated targets. Negotiated contracts and discounted pricing, saving nearly 40% of

budget. Ensured deadlines, deliverables, and quality standards were met. Launch successfully obtained corporate goals making new product

profitable in less than one year.

EDUCATION

• Master of Business Administration (MBA), University of Phoenix, Reston, VA (2002-2004) – 3.9 GPA

• Master of Arts in Communications, George Mason University, Fairfax, VA (1999-2002) – transferred credits towards MBA

• Bachelor of Arts in Communications, George Mason University, Fairfax, VA (1991-1996) – 3.4 GPA

MILITARY SERVICE

United States Marine Corps July 1987 to June 1993

Non-Commissioned Officer (E-4) in Charge of Wire and Wireless Communications. Maintained responsibility for administrative and operational

security of cryptographic equipment and code. Served during Operation Desert Shield/Desert Storm. Honorable Discharge. Numerous citations and

commendations for outstanding service. Held Top Secret clearance.

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