Real Estate Management

Richard A. Shaffer

Brookline, MA ***** 617-***-**** **************@*****.***

AUTHOR, CONTENT SPECIALIST, MEDIA & MARKETING PROFESSIONAL

Attract and retain audiences through compelling and relevant content powerfully presented to target markets

using current delivery mechanisms and brand-appropriate tone. Particularly skilled conveying complex financial

and real estate information to audiences at all levels within B2B and B2C environments to optimize engagement

and active support.

Well-versed in a multitude of media; able to effectively select and execute the most beneficial channel mix

depending on audience and desired outcomes. Leverage research and interview skills to collect, analyze and

interpret qualitative and quantitative information; develop thorough understanding of stakeholder motivations,

preferences and opinions. Comfortable dealing with thought leaders and influencers at all levels to provide

superior communications counsel and coaching.

AREAS OF SPECIALTY

• • Communications/Messaging • • Media Relations • • Program Management

• • Radio & Television • • Newspapers & Publications • • Internet & Social Media

• • Multimedia Expertise • • Group Presentations • • Content Development

PROFESSIONAL EXPERIENCE

THE MONEY SHOW, Boston, MA 1991 to present

Multimedia information program focused on investments, finance and real estate

Host & Producer, Author, Content Specialist, Media Influencer

Create, edit and present financial and real estate content via website, e-books, social media channels, radio,

television and print publications. Generate press statements and editorials. Develop ideas and interview content

for thought leaders in the financial services and real estate industries. Maintain highly productive relationships

with broadcast journalists, editorial writers and columnists.

Drive audience and subscriber acquisition and retention strategy including marketing campaigns, direct mail,

invitations and event collateral. Coordinate with sales, technical support and other on-air talent to ensure

consistency of the Show's brand and messaging. Execute promotion and social media strategies to increase

exposure and traffic. Work with outside partners to produce high quality communications on time and on budget.

Samples of multimedia exposure include:

• Radio: Host and produce real estate and finance talk/call-in/interview radio shows: The Real Estate

Show for WCOG-FM, Beverly, MA and WCRN-AM in Worcester; and The Money Experts for WHDH-AM,

WBNW-AM, WRKO-AM, and WTKK-FM Boston, MA

• Web: Wrote, edited and produced the finance and consumer investment advice website

BestMoneyinfo.com from 2008-2012

• Print/Columns: Contributing financial writer for S&P Financial's Online Magazine, United Parenting

Publications and Financial World Magazine from 1996 to 2004; wrote regular real estate columns for the

Boston Herald, Boston Globe and Middlesex News from 1995 to 2010

Resume of Richard A. Shaffer: page two of two

• Recurring financial expert: currently performing segments on Michael Graham's The Natural Truth

program since 2010

• E-book: Researched, wrote, edited and published Your Bottom Line: Fifty Steps To Firm Financial

Footing e-book in 2007

• Television: Recurring appearances as a financial expert on WHDH-TV, NECN and WLVI-TV from 2000 to

present

• Social media: Currently educate consumers on financial and real estate news through regular updates

via social media channels Twitter, Facebook and LinkedIn

• Group presentations: Develop, produce and currently present Financial Rules of Thumb (Workshop) to

consumer, nonprofit and corporate audiences (of 15 to 200), including Boston College, BU Medical

School, Holy Cross, Boston Red Sox, Kimball-Union Preparatory School, American Medical Writers

Association

• Thought leader interviews: Conceptualized and introduced The Corner Office to provide finance, real

estate and other industry experts with a vehicle to market and provide high level insight into their product

in a natural, but controlled, setting

• Teaching: Taught courses on property, real estate and finance as Adjunct Professor of Law at MA School

of Law, and as an Instructor at Boston College and Bentley College

• Subscription publications: Served as managing editor for The Money Experts finance and investment

newsletter including subscription management, story ideas, assignments, copy editing, lay-out,

circulation, writing and advertising

ONGOING LEGAL & REAL ESTATE EXPERIENCE

LAW OFFICE OF JOHN UPDEGRAPH, Middleton & Boston MA

Of Counsel

Concentration in real estate, property and conveyancing law

RE MANAGEMENT & DEVELOPMENT, Boston, MA

Principal

Acquire, renovate and manage real estate and commercial properties. Advise property owners in location,

financing, acquisition, renovation, leasing and management of properties.

EDUCATION

NORTHEASTERN UNIVERSITY SCHOOL OF LAW, Boston, MA

Juris Doctor

BOSTON COLLEGE, Newton, MA

Bachelor of Science in History, Journalism & Communications

Licensed Member of Massachusetts Bar

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