Manager Social Media
Resume:
ANDREA MARSTON
www.andreamarston.ca
*************@*****.***
content strategy ● copywriting ● UX digital writing ● SEO content writing
profile
●Seasoned content UX digital specialist with 11 years of diverse experience
●Skilled copywriter with a strong track record of writing and editing material for print, SEO-rich web content, broadcast and multimedia production
●Strong multitasker with a proven ability to meet tight deadlines and display high levels of productivity in fast-paced environments
●Effective team player, recognized by co-workers and managers for creativity and exceptional work ethic
skills
Content Marketing Strategy Researching/Sourcing SEO writing
UX Writing Content Management Project Management
Copywriting & Editing MS Office Applications Blog Management
experience
Pop Goes Media
Owner, Senior Freelance Writer January 2019 - Present
As owner of Pop Goes Media, I work with several companies to provide customized content strategies to enhance their brands and meet their production needs.
●Contacting potential clients with work proposals
●Lead client relations to determine project needs
●Assess project timelines and budgets for projects
●Create content strategies to enhance brand and improve SEO
●Write long and short form copy for digital, print and broadcast
●Managed social media campaigns
FRESHBOOKS October – December 2018 (Contract)
SEO Copywriter
As an SEO copywriter for Freshbooks, I wrote optimized industry articles for the company’s new resource center project.
●Research definitions, statistics, and information about accounting for small business
●Write optimized resource center articles about accounting, invoicing, taxes and other accounting related topics
●Ensuring content remains within the Freshbooks brand guidelines and tone of voice
●Connects the user experience dots in terms of next steps in the sales funnel
DIAMOND INTEGRATED May 2018 (Contract)
Copywriter
As a copywriter for Diamond Integrated, I worked with account executives to write copy for various clients in the financial sector.
●Wrote UX website content for MBNA Credit Cards
●Developed content of the TD Pride Merchandise guide for TD Branches
●Scripted copy for a video launching TD’s new HR Portal
●Crafted copy for posters for the new TD HR Portal
●Wrote UX website content and video copy for TD’s new Online Mortgage Approval tool
●Developed signage for TD Community Tours
TELUS DIGITAL November 2016- April 2018
Digital Copywriter
As the digital copywriter, I work with the digital team to create web content for TELUS stakeholders.
● Wrote UX web content for banners, product pages, and customer offers
● Wrote and edited customer communications
● Worked with the analytics team to curate SEO rich digital copy
● Edited company blog
● Participated in sprint brainstorm meetings to refresh current web pages
● Managed my workload in a lean and agile work environment
DMG :: EVENTS September 2011 – November 2015
International oil & gas event company
Marketing Manager, Creative Services / Content Specialist
As the marketing department’s first and only content writer, I created and streamlined the process for
the creative department and was later promoted to Marketing Manager of Creative Services.
●Managing editor of event guides for 15+ international energy events, including the annual Global Petroleum Show, one of the largest energy exhibitions and conferences in the world
●Manager of the creative department’s graphic designers, writers & offsite vendors
●Content strategist for all of dmg :: events’ North & South American trade show brands
●Lead copywriter and content manager for promotional web, broadcast, social media, and print content
●Developed UX content for over 15 international oil & gas event websites
●Project manager of all print material being produced for 15+ international trade shows, including brochure, signage, event guides and attendee mailers
ALBERTA’S PROMISE February 2011 – June 2011 (Contract)
A Child & Youth Service department of the Government of Alberta
Project Officer
As a project officer for Alberta’s Promise, I researched statistics and developed content for the new
Alberta’s Promise website.
●Strategically developed content strategies and wrote copy for the Alberta’s Promise website
●Collaborated with a team to develop Child & Youth Development informational material
●Facilitated partnership development among provincial businesses and child and youth not-for-profit organizations
CORUS ENTERTAINMENT May 2007 – August 2010
A radio cluster in Calgary featuring three stations: Country 105, Q107 Classic Rock & News Talk 770
Creative Writer & National Account Coordinator
As a Creative writer, I wrote and voiced radio commercial and promos for a large Canadian broadcast
market. As a National Account Coordinator, I managed the trafficking of national agency supplied radio
commercials.
●Radio copywriter for a wide variety of customers
●Voice artist for radio commercials and promos
●Traffic manager and liaison for national creative content for three major radio stations
●Facilitated traffic scheduling of radio commercial within the Wide Orbit trafficking system
●Collaborated with clients to create annual marketing campaign plans
RAWLCO RADIO November 2006 – March 2007
A radio cluster in Saskatoon featuring three stations: C95, Rock 102 and News Talk 650.
Creative Writer
As a radio commercial writer, I wrote for more than 60 clients in a midsized Canadian broadcast market.
●Content creator for more than 60 broadcast advertising campaigns, developing material for a wide variety of clients
●Managed traffic scheduling within the DeltaFlex Trafficking System
●Voiced radio commercials and promos
●Assisted with the front desk and customer service duties when reception was unavailable
education
Broadcasting Diploma, Mount Royal College, 2006
Bachelor of Arts & Science, Mount Royal College, 2005
volunteer history
● Show Producer, Performer & Volunteer Coordinator, The Kinkonauts
● Director & Copywriter, CalgaryImprov.org
● Marketing Manager, Obviously Improv
● Christmas Box Assembler, Operation Christmas Child
● Usher, Loose Moose Theatre
● Calgary Flood Relief
● Server, Drop-In Centre
awards & achievements
● Sharp's Audio Visual Systems Integration Broadcasting Scholarship, 2006
● Mount Royal College Dean’s List, 2004-2006
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