ANDREA MARSTON

www.andreamarston.ca

ac9zzt@r.postjobfree.com

647-***-****

content strategy ● copywriting ● UX digital writing ● SEO content writing

profile

●Seasoned content UX digital specialist with 11 years of diverse experience

●Skilled copywriter with a strong track record of writing and editing material for print, SEO-rich web content, broadcast and multimedia production

●Strong multitasker with a proven ability to meet tight deadlines and display high levels of productivity in fast-paced environments

●Effective team player, recognized by co-workers and managers for creativity and exceptional work ethic

skills

Content Marketing Strategy Researching/Sourcing SEO writing

UX Writing Content Management Project Management

Copywriting & Editing MS Office Applications Blog Management

experience

Pop Goes Media

Owner, Senior Freelance Writer January 2019 - Present

As owner of Pop Goes Media, I work with several companies to provide customized content strategies to enhance their brands and meet their production needs.

●Contacting potential clients with work proposals

●Lead client relations to determine project needs

●Assess project timelines and budgets for projects

●Create content strategies to enhance brand and improve SEO

●Write long and short form copy for digital, print and broadcast

●Managed social media campaigns

FRESHBOOKS October – December 2018 (Contract)

SEO Copywriter

As an SEO copywriter for Freshbooks, I wrote optimized industry articles for the company’s new resource center project.

●Research definitions, statistics, and information about accounting for small business

●Write optimized resource center articles about accounting, invoicing, taxes and other accounting related topics

●Ensuring content remains within the Freshbooks brand guidelines and tone of voice

●Connects the user experience dots in terms of next steps in the sales funnel

DIAMOND INTEGRATED May 2018 (Contract)

Copywriter

As a copywriter for Diamond Integrated, I worked with account executives to write copy for various clients in the financial sector.

●Wrote UX website content for MBNA Credit Cards

●Developed content of the TD Pride Merchandise guide for TD Branches

●Scripted copy for a video launching TD’s new HR Portal

●Crafted copy for posters for the new TD HR Portal

●Wrote UX website content and video copy for TD’s new Online Mortgage Approval tool

●Developed signage for TD Community Tours

TELUS DIGITAL November 2016- April 2018

Digital Copywriter

As the digital copywriter, I work with the digital team to create web content for TELUS stakeholders.

● Wrote UX web content for banners, product pages, and customer offers

● Wrote and edited customer communications

● Worked with the analytics team to curate SEO rich digital copy

● Edited company blog

● Participated in sprint brainstorm meetings to refresh current web pages

● Managed my workload in a lean and agile work environment

DMG :: EVENTS September 2011 – November 2015

International oil & gas event company

Marketing Manager, Creative Services / Content Specialist

As the marketing department’s first and only content writer, I created and streamlined the process for

the creative department and was later promoted to Marketing Manager of Creative Services.

●Managing editor of event guides for 15+ international energy events, including the annual Global Petroleum Show, one of the largest energy exhibitions and conferences in the world

●Manager of the creative department’s graphic designers, writers & offsite vendors

●Content strategist for all of dmg :: events’ North & South American trade show brands

●Lead copywriter and content manager for promotional web, broadcast, social media, and print content

●Developed UX content for over 15 international oil & gas event websites

●Project manager of all print material being produced for 15+ international trade shows, including brochure, signage, event guides and attendee mailers

ALBERTA’S PROMISE February 2011 – June 2011 (Contract)

A Child & Youth Service department of the Government of Alberta

Project Officer

As a project officer for Alberta’s Promise, I researched statistics and developed content for the new

Alberta’s Promise website.

●Strategically developed content strategies and wrote copy for the Alberta’s Promise website

●Collaborated with a team to develop Child & Youth Development informational material

●Facilitated partnership development among provincial businesses and child and youth not-for-profit organizations

CORUS ENTERTAINMENT May 2007 – August 2010

A radio cluster in Calgary featuring three stations: Country 105, Q107 Classic Rock & News Talk 770

Creative Writer & National Account Coordinator

As a Creative writer, I wrote and voiced radio commercial and promos for a large Canadian broadcast

market. As a National Account Coordinator, I managed the trafficking of national agency supplied radio

commercials.

●Radio copywriter for a wide variety of customers

●Voice artist for radio commercials and promos

●Traffic manager and liaison for national creative content for three major radio stations

●Facilitated traffic scheduling of radio commercial within the Wide Orbit trafficking system

●Collaborated with clients to create annual marketing campaign plans

RAWLCO RADIO November 2006 – March 2007

A radio cluster in Saskatoon featuring three stations: C95, Rock 102 and News Talk 650.

Creative Writer

As a radio commercial writer, I wrote for more than 60 clients in a midsized Canadian broadcast market.

●Content creator for more than 60 broadcast advertising campaigns, developing material for a wide variety of clients

●Managed traffic scheduling within the DeltaFlex Trafficking System

●Voiced radio commercials and promos

●Assisted with the front desk and customer service duties when reception was unavailable

education

Broadcasting Diploma, Mount Royal College, 2006

Bachelor of Arts & Science, Mount Royal College, 2005

volunteer history

● Show Producer, Performer & Volunteer Coordinator, The Kinkonauts

● Director & Copywriter, CalgaryImprov.org

● Marketing Manager, Obviously Improv

● Christmas Box Assembler, Operation Christmas Child

● Usher, Loose Moose Theatre

● Calgary Flood Relief

● Server, Drop-In Centre

awards & achievements

● Sharp's Audio Visual Systems Integration Broadcasting Scholarship, 2006

● Mount Royal College Dean’s List, 2004-2006

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