Social Media Marketing

Alex Walderman

Phone: 647-***-**** • Email: *************@*****.***

PERSONAL PROFILE

I’m a team builder with an inclusive and collaborative management style. I work hard to earn the trust of my team by establishing my credibility and elevating morale across all levels of the organization. By approaching challenges objectively, viewing business problems from multiple perspectives, and leveraging data to make sound decisions, I help the team arrive at the most effective marketing solutions. PROFESSIONAL EXPERIENCE

Watt International (Toronto, Ontario Canada)

Senior Account Manager February 2016 to Present

Lead the strategic and creative development of all national marketing campaigns for Price Chopper and its three affiliated grocery retail brands across the northeast U.S.

• Act as the client-facing lead, consulting on communications strategies, developing brand plans and marketing calendars, and executing integrated marketing campaigns to support the 125-store grocery chain

• Led the development of Price Chopper’s go-to-market strategy for their rebranded private label portfolio, influenced product mix and category innovation, and launched a new CPG brand chain-wide, achieving 90% brand awareness in our markets after six months

• Manage daily requests from Price Chopper’s executive team pertaining to their private label brands; build in-store merchandising and product strategies as well as marketing plans to support them through an omni-channel approach

• Manage and motivate a team of client managers, creative writers, designers, and producers The Brand Factory (Toronto, Ontario Canada)

Account Supervisor June 2015 to February 2016

Worked directly with the agency’s president to manage and grow business with existing clients while seeking out and developing opportunities with potential new clients.

• Wrote, sold, and executed brand marketing plans for Ink Entertainment and Coppa’s Fresh Market among others

• Revamped the agency’s internal working processes, resulting in increased efficiencies and cost savings for the agency and its clients

• Successfully named and led the branding of Toronto-based Italian restaurant, Figo J. Walter Thompson (Toronto, Ontario Canada)

Account Supervisor (promoted from Account Executive) September 2011 to June 2015 Worked with the senior brand management team at Tim Hortons to develop communications strategies used to promote products through advertising campaigns as well as point-of-sale marketing materials across Canada and the U.S.

• Successfully executed launch campaigns for Tim Hortons' Grilled Panini, Crispy Chicken Sandwich, and in-home single serve coffee pod product platforms among others

• Managed the client and other agency partners in working through Tim Hortons’ transition from print to digital menu boards, including leading the conversion of planograms representing in-store and drive-thru signage

• Trained and managed three account executives and two interns

• Member of a small new business team that pitched and won the Burger King Canada account for the agency Sid Lee (Toronto, Ontario Canada)

Coordinator August 2010 to August 2011

Planned and executed digital and traditional marketing and advertising campaigns for Kraft Foods and Red Bull.

• Managed high profile clients’ requests on a daily basis while developing relationships that led to increased billings

• Delivered above and below-the-line advertising campaigns that enabled clients to surpass their marketing objectives

• Worked with the senior CRM marketing team at Kraft Canada to build strategically driven content calendars for microsites as well as social media channels, monitored customer engagement using Google Analytics, and optimized content to increase engagement

Alex Walderman

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Alex Walderman Consulting (Toronto, Ontario Canada) Marketing & Promotions Consultant January 2010 to August 2010 Advised musical artists and managers on strategic ways to promote bands and their music through events, social media, and guerrilla marketing.

• Developed personalized marketing plans that addressed the specific needs of musical groups and solo artists

• Designed, implemented, and tracked social media marketing campaigns and optimized content strategy based on Facebook and Google Analytics data

• Managed the design and production of websites for Toronto-based artists The Hive Strategic Marketing Inc. (Toronto, Ontario Canada) Account Coordinator September 2008 to November 2009 Assisted in developing digitally driven marketing campaigns, organizing proprietary events and sponsored music tours, and managing client expectations and requests from Rogers Communications Inc.

• Coordinated the creative design, production, and distribution of on-site branding materials, product displays, and service demonstration stations for events such as U2’s 360 Tour

• Liaised between Rogers, Live Nation, and major record labels to promote Rogers’ music programs through web, mobile, digital, and print advertising channels

• Trained and managed teams of promotional representatives on how to teach customers to use a mobile ticketing app

• Co-managed Rogers’ urMusic Facebook page, which led their fanbase to triple in size within one year EDUCATION

Continuing Studies at Western (London, Ontario Canada) May 2007 to May 2008

• Graduated with a Post-Degree Diploma in Public Relations with distinction The University of Western Ontario (London, Ontario Canada) September 2003 to April 2007

• Graduated with a four-year Undergraduate Bachelor of Arts Degree with a major in Sociology

• Achieved the Certificate in Writing

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