ANSHUL KUMAR

Address: Flat No # G-**, Dunes, Dubai Silicon Oasis, Dubai, UAE.

Contact: +971-********* E-mail: ac9zfd@r.postjobfree.com : https://www.linkedin.com/in/reachansh/ SENIOR RETAIL MANAGEMENT PROFESSIONAL

Offering 14+ years’ experience in delivering optimal results & business value across Retail sector & Leisure & Entertainment Industry

EXPERTISE

Retail Management

Sales & Marketing

Brand Management

Store Operations

Business Development

Merchandising

Inventory Management

Distribution Logistics

SupplyChain Management

Strategic Planning

Resource Optimization

Liaison & Coordination

Public Relations

Leadership Acumen

PROFILE

• Seasoned & versatile professional with incredible experience across Retail Management, Sales

& Marketing, Channel Management & Distribution, Product Management, Business Development, Brand Management, Strategic Business Planning and Team Management.

• Successful and enriching association with IMG Worlds of Adventure, UAE for the past 3+ years, currently working as Head – Retail Operations.

• Highly skillful in managing the organization’s portfolio with complete accountability of profit & loss, business returns and executing business plans towards the vision of the organization.

• Expertise in retail sales - business planning, store operations, business development, brand management/promotion, inventory management and customer relationship management.

• Well verse in distributor management, merchandising and delivering quality standards across Leisure Industry (Theme Park, Amusement/Adventure Park, etc.).

• Exceptional overall business perspective, rich abilities to exceed revenue goals and proven history of providing valuable recommendation to attain profitability.

• Deft in mapping market dynamics to draw vital inputs to facilitate designing/ realignment sales/marketing strategies to combat competition & sustain leadership.

• Suave and pragmatic with excellent interpersonal and communication skills; competent to work in highly diverse environments with people from varied backgrounds.

• Possess certification - Post-Graduate Programme (PGP) in Fashion Management Studies from NIFT, Hyderabad.

TECHNICAL SKILLS

Applications Auto-CAD

Databases MS Office

Packages SAP-ERP in Buying & Merchandising, MIS, Oracle Retail Management System, Navision, Hyperion, Cigid Operating Systems Windows 95/98/Me/2000/XP/Vista/7/8/10 PERFORMANCE MILESTONES

IMG Worlds of Adventure

• Played a key role in establishment of IMG Worlds of Adventure, from inception to functionalization; which involved complete set up of front-end POS system, cash management, manpower management, defining SOPs, etc.

• Successfully established 22 stores & achieved budget – 112% & 104% in 1st two years of operations respectively and controlled shrinkage under budget at 0.15% at 1st year closing.

• Successfully nominated for ‘IAAPA Awards’, 2017. Lifestyle- Landmark Group

• Successfully established 3 stores in UAE and reduced the attrition by 30% LFL. Beauty Bay & Import Cosmetics (Brand For Lifestyle)

• Successfully established 14 stores across GCC within a span of 2 years, which increased the business revenue by 100%,with LFL growth of 18% in between FY 2011-12 to FY 2013-14.

• Increased bottom line by 3 times and 128% revenue achievement at FY 2013–14 closure. Apparel Group

• Awarded Super Brands UAE, 2009 & 2010.

• Successfully established 8 stores in GCC within a short span of 1 year which led to overall revenue growth of 35% and LFL growth of 12%.

• Successfully established 6 stores in Russia which led to an overall growth of 70% and LFL growth of 11% in 2010.

• Achieved top line objectives – 105% and bottom line objectives - 117%. Pantaloon Retail India Limited

• Successfully established 8 stores in India.

PROFESSIONAL EXPERIENCE

IMG WORLDS OF ADVENTURE SEPT 2015 – TILL

DATE

Head - Retail Operations (Reporting to Vice President- Retail & Licensing)

• Spearheading the entire gamut of activities involved in setting-up the retail units, i.e. 22 stores and accomplish responsibility for Retail – Sales & Distribution - business governance, strategic planning, scaling and execution for the attainment of the organization’s overall business goals across 4 zones.

• Managing an enormous team of 250+ members including 6 managers and 16 team leaders whilst administering a portfolio of AED75 million & managing the entire retail - sales & distribution function for all the amusement park’s merchandises.

• Engaged in formulating & implementing SOPs for purchase, warehouse and front-end operations to regularize the workflow and functionalize the retail structure from inception stage whilst led the implementation of retail management ERP.

• Creating all short and long-range sell-in & sell-out business plans, conceive and develop all marketing initiatives; performing periodic review of the retails shop’s KPI & performance which included sales v/s target, stock reports, etc. and analyzing shops benchmark for comparison.

• Conducting market research analysis, analyzing competitor’s marketing trends, understanding the market requirements & accordingly developed strategies and methodologies for the sales team to achieve business goals.

• Implementing effective strategies to increase the market share & revenue gain and ensure proper supervision across retail outlet visual merchandising activities & distribution infrastructure as per market trend in order to attain higher sale conversion.

• Overall responsible for developing a high quality client base by building strong relationships with key resources - retail channel - outlets & distributors and managing issues / problems pre & post - deal conclusion.

• Managing stock movement, stock ageing and outflow & inflow of the inventory by analyzing day-to-day stock transactions to prevent scarcity of stock & control wastage and ensure optimum utilization of warehouse space.

• Overseeing cash management activities - cash transaction entries, petty cash management, POS cash elements and change floats whilst ensure retail customer’s complaints resolution in a timely manner to attain excellent levels of customer service.

• Coordinating with the internal departments, i.e. suppliers, licensing authorities, etc. and conducting training & mentoring sessions to the team members to guide them with the retail operations workflow and to overcome the areas of improvement.

LIFESTYLE- LANDMARK GROUP APR 2014 – SEPT 2015

Retail Operations Manager (Reporting to General Manager)

• Managed the overall activities involved in retail operations - sales and marketing, store administration & expansion, visual merchandising, cost management, customer service and promoter management across UAE.

• Supervised a team of 450+ across 42 store and was accountable for profit & loss credentials whilst administered the entire product line - Fragrance, Cosmetics, Spa, Skin Care, Accessories, Home Decor, Lamps, Chandeliers, Home Fragrance, Fashion Bag, Wall Decor, Home Furnishing, Teens Gifts, etc.

• Created all short and long-range business plans, conceived and developed all marketing initiatives & effective cost management methods whilst attained retail excellence via delivering excellent services to get repetitive business, attain deeper market penetration and enhance the organization’s brand visibility.

• Implemented merchandising strategic activities like display, stock arrangement in an attractive manner as per market trend to create effective visual impact for higher conversion and maintained a high-end store image.

• Managed the store inventory system, merchandising plans, stock movement, stock ageing and buying ordered procedure while ensured optimum space utilization based on the store trends and category sales performance.

• Organized training & motivational sessions to the team members to make them aware about the latest marketing trends & techniques and to enhance their skills & capabilities and deliver excellent customer service to sustain revenue gain. BEAUTY BAY & IMPORT COSMETICS (BRAND FOR LIFESTYLE) SEPT 2011 – APR 2014 Retail Operations Manager (Reporting to CEO)

• Overall responsible for the management of retail - sales & marketing activities for the Beauty Bay & Import Cosmetics products across Gulf Cooperation Council (GCC) region which included client acquisition & customer services across multiple stores and won new business as well as built new sales methodologies for attainments of revenue targets.

• Directed & guided business retail sales units consisting of 220 team members to maintain & improve the sales plan, parameters to optimize profitability and growth and ensured best utilization of space to attain high SPSF whilst administered inventory & warehouse management for effective stock and space management.

• Executed plans for mapping the complete territory and developed market in almost all potential areas; executed recruitment of retail store members & managed their performance & appraisal in coordination with Concept Manager & Area Manager.

• Administered sales operations, forecasted requirements and analyzed variances to initiate corrective measures to smoothen the functionality of the retail chain and enhanced the brand position in the market.

• Identified and developed potential new business development strategies in the targeted markets and sectors & ensured maximum reach in retail channel through product branding via product - sales offer & promotions.

• Ensured strict adherence to the store compliance, company policies & procedures on employment & state laws, health & safety standards and also ensured showroom staff’s skill development through effective learning and development training modules.

APPAREL GROUP OCT 2008 – APR 2011

Brand Manager - Aldo Footwear & Accessories (Russia), Jan 2010 – Apr 2011 (Reporting to General Manager - AGI) Brand Manager - Aldo Accessories & Handbags (GCC Countries & India), Oct 2008 – Dec 2009 (Reporting to General Manager - AGI)

• Oversaw a team of 250 members & administered the entire brand management & marketing activities which include brand creation, brand development and brand exposure through various media sources across multiple geographic locations.

• Prepared short/long term sales budgets, merchandise planning budget and analyzed the revenue potential in business opportunities for developing and implementing strategies to achieve business targets and revenue growth.

• Defined sales & marketing methods to enhance brand visibility in the market and conceptualized & designed diverse business models for product line inclusive of footwear, handbags and accessories, etc.

• Improved competitiveness as well as maintained excellence in implementation of various marketing initiatives and instrumentally conducted marketing research & organized events & promotion activities.

• Conducted regular store visits and liaised with the AGI buying team to review new products & discuss product performance to identify slow moving merchandise whilst performed excellent coordination with the distribution and logistics team to determine the pre-distribution of product.

• Maintained required inventory levels to assure availability of materials and to achieve the goal of being working capital neutral from a stock purchasing perspective in order to deliver business returns against capital employed.

• Monitored periodic team performance to ensure the client acquisitions, key accounts administration statistics are as per pre-determined targets & ensured profit revenue maintenance/enhancement & attainment of account profitability.

• Spearheaded efforts across managing, training and leading a multi – cultural and diversified staff force while practiced and guaranteed the respect of organization’s values.

PAST EXPERIENCE

KAMAL OSMAN JAMJOOM EST. DEC 2007 – JUNE 2008

Merchandise Planner (Reporting to Merchandise Planning Manager) PANTALOON RETAIL INDIA LIMITED JULY 2005 – DEC 2007 Assistant Manager, Mar 2007 – Dec 2007 (Reporting to Operation Head) Senior Executive-Category Manager, July 2005 – Feb 2007 (Reporting to Category Manager) EDUCATION

• Post-Graduate Programme in Fashion Management Studies, NIFT, Hyderabad, 2005.

• Bachelor of Arts (Hons.), Delhi University, 2003. ACADEMIC PROJECTS

• Lead Time Reduction through Critical Chain Project Management, TCNS Exports, Gurgaon, Apr 2005 – June 2005.

• Overview of Apparel Export, Pee Empro Exports House, Faridabad, May 2004 – July 2004.

• To study the Indian active-wear market & the feasibility for introducing a new Indian brand in the active-wear category, Fashion Industry and Market Survey (Bangalore, Hyderabad & Mumbai), Dec 2004. Date of Birth: 2nd August 1980.

Nationality: Indian, Passport No.: Z4990416; Date of Expiry: 28th Apr 2029. Visa Type: Residence Visa, UAE Driving License No.:UAE 1403989. Languages known: English and Hindi.

References: Available on Request.

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