Marketing Communications
Resume:
Dana Cochran, CFMP
Marketing and Communications
Apex, NC 27539
************@*****.***
linkedin.com/in/dscochran
SKILLS/COMPETENCIES
Team Builder & Team Player
Writing & Communication
Media & Public Relations
Project Management
Event Planning/Trade Shows
Social/Print & Digital Media
Coordination & Strategy
Website Content Management
Vendor Relations & Negotiations
Microsoft Suite of Products
Adobe Creative Suites
Content Management Systems
Google Analytics
Strategic Planning/Product
Development
HIGHLIGHTS
Certified Financial Marketing
Professional Credentials, 2017
Completed responsive web
redesign, 1st in 10 years at
Select Bank and on the final
stages of a redesign for NCTA
EDUCATION
1988-1992 - Bob Jones
University Greenville, SC
2015-2017 - ABA School of Bank
Marketing & Management
Atlanta, GA
2015-2018 School of Banking
NC Bankers Association
UNC Chapel Hill
May 2017 Earned CFMP
Certified Financial Marketing
Professional from the ICBA
Accomplished marketing and communications professional with defined success in public relations, networking, advertising, social media and branding strategies. Extensive experience in strategic project planning, major event and media planning, corporate communications and project implementation. Successful working in a team environment as well as independently. Dedicated to providing innovative, enthusiastic, passionate and forward-thinking leadership.
PROFESSIONAL EXPERIENCE
Director of Marketing and Communications
North Carolina Trucking Association, Raleigh, NC April 2018-Present I am leading the re-branding of the organization and have successfully rolled out a redesigned logo and created the first Membership guide and brochure and am currently working on a new responsive website and content management system; that will be unveiled in July 2019. In my first year, I successfully combined a number of single events to grow attendance, increase profits and build strong member collaboration. Senior Vice President, Director of Marketing
Select Bank & Trust, Dunn, NC May 2006-April 2018
Directed all marketing for 18 branches and over 200 employees in North and South Carolina. Responsible for the planning, development and implementation of the Bank's marketing strategies, communications, content management and public relations activities both external and internal. Managed the Bank's corporate profile, including handling all media relations, community relations and employee communications. Successfully led the marketing communications through two successful bank acquisitions and a name change. Community Marketing Director
Dunn Area Tourism Authority/City of Dunn 1998-2006 Responsible for the disbursement of more than $250,000 in hotel occupancy tax for the promotion of Dunn, NC and the Harnett County area for travel and tourism. Founding director of the Touchstone Energy NC Cotton Festival, an event that attracted more than 10,000 people to the community. Developed and maintained a tourism website, visitor's guides and worked to increase occupancy rates in Dunn area hotels by recruiting sporting events from baseball to golf. Spokesperson for the tourism industry for the county. Government and Business Reporter/Editor
The Daily Record, Dunn, N.C. 1992-1998
Covered all aspects of local government. Writing, editing, pagination and partnering with local government officials to both inform and create stronger connections between the public and the local government.
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