Sales Engineer

SANDEEP SINGH

PROFESSIONAL PROFILE

Passionate Retail Professional who diligently manages a set of brands with 89 stores across 10 countries and utilizing efficient modes to make Business successful and profitable. PROFESSIONAL EXPERIENCE

Senior Merchandiser

Planning/ Buying/ Merchandising

JUL 2012 – Present

Al-Hokair & Co. Dubai, U.A.E

Profile

Building # 59, St # 5, Discovery Garden,

Dubai,

Mobile # 009**-*********

Email: **************@*****.***

D.O.B # 7th of April, 1976

Educational Qualification

B. Tech. (Bachelor in Textile

Technology)

The Technological Institute of Textile and

Sciences

(1997)

MBA (Marketing, Full Time)

Amity Business School, Noida, India

(2001)

Skills

Brand Management

Merchandising & Retail Management

Team Builder

Exceptional Analytical Ability

Good Communication Skills

Computer & System Literacy

Commercial Awareness

Al-Hokair is one of the biggest companies in the Middle East in the Fashion Retail and has 2100 stores with 100 shopping malls in 16 countries. My brand portfolio responsibilities includes: Monsoon, Accz., Jennyfer, Quiz, Garage,

Tap a Loeil, Zippy

Achieve the Top line and Bottom line for Business unit– Business Plan, % Margin, Cash Margin, Terminal stock targets & Net Profits. Strategize to maximize profits for each store by increasing the Sales/Gross Margins.

Oversee the Dep’t/category planning for the Brand. Make regular visits to Brand partners for Seasonal buys. Settle the Seasonal BP with Open to Buy on department and sub department level. Ensure that the range selected meet market demands.

Formulate Season strategy to increase Full price sell through. Also plan End of Season Sales Strategy (EOSS) with Budgeted Mark downs (MD). Make regular projections on financial year Sales/ %Margin & Cash margins/ Terminal stock.

Formulate strategy to increase the Margins and Sales via Rationalizing product mix and Pricing strategy, Reducing number of days of sale, Implementing meaningful promotions via commercial calendar, Re-classifying merchandise, Negotiating product cost with BP, Reducing Logistics cost, Use age stock from warehouse during ESS, Increase UPT and ATV.

Plan Seasonal launch for each region in line with Brand Strategy in conjugation with operation and visual team.

Constant Analysis of product performances, customer preferences, best sellers and worst sellers and forecast the future buy in line with department mix.

Undertake regular market visits to understand the competition and gaps in product line and give feedback to brand partner and infuse in future buys.

Review Brand performance on weekly and monthly with Operation team to understand LFL, actual against plan Budget and take appropriate action in future stock intake and promotions.

Set monthly UPT and ATV target for each store with Regional teams to analyze customer experience and engagement. Help operation team to increase the UPT and ATV via appropriate merchandising strategy.

Set up communication channels with regional operation team to discuss all issues related to merchandise, pricing, promotions, ESS, competitor’s strategy/promotions, new shipments, weather, and customer’s feedback.

Managing all aspects relating to shipment, logistic and allocation function and provide forecast to regions.

Maintain data information flow between Brand partner and our system.

Make good relationship and build confidence among Brand Partners for the expansion of the Brand in each region. Evaluate the current deal with BP and formulate proposals for the possible changeover of the deal, which will further help in getting better Margins/Profits for the company.

Managing and Motivating a team of Merchandisers to achieve the Weekly/Monthly/Yearly KPI’s against Sales/Margins and Terminal stock. Guide team to allocate merchandise appropriately across all stores to meet sales plan and maximize sell off. Achievements

Immediate adjustment to commercial

calander to include promotional

return of investments.

Achieved the sales LFL up by 3-

10%, with targeted margins.

Minimized the terminal stock level

with good clearance strategy without

impacting Targeted YTD margins.

Train and develop Merchandising

team in CIS region.

Interests

Listening Music

Playing cricket

Cooking

Senior Merchandiser DEC 2010 – JULY 2012

Planning/ Buying/ Merchandising

F&F Retail

F&F is a premier Retail company in India. It has been growing nationally and has global distribution network offering the F&F collections with inspirational collection.

Oversee the Dep’t/category planning for the Brand. Settle the Seasonal BP with Open to Buy on department and sub department level. Ensure that the range selected meet market demands.

Formulate strategy to increase the Margins and Sales via Rationalizing product mix and Pricing strategy, Reducing number of days of sale, Implementing meaningful promotions via commercial calendar, Re-classifying merchandise, Negotiating product cost with BP, Reducing Logistics cost, Use age stock from warehouse during ESS, Increase UPT and ATV.

Senior Merchandiser SEP 2007 – DEC 2010

Planning/ Buying/ Merchandising

Al-Hokair Company, UAE & KSA

Al-Hokair is one of the biggest companies in the Middle East in the Fashion Retail and has 2100 stores with 100 shopping malls in 16 countries brands. My brand portfolio responsibilities include: Wallis (Arcadia Group), Promod, Best seller (Jack & Jones, Exit, Veromoda), La Vie en Rose

Oversee the Dep’t/category planning for the Brand. Ensure that the range selected meet market demands. Make regular visits to Brand partners to discuss OTB’s/Seasonal buys. Also make sure that Intake plan is set as per the agreed OTB’s.

Formulate Season strategy to increase Full price sell through. Also plan End of Season Sales Strategy (EOSS) with Budgeted Mark downs (MD). Make regular projections on financial year Sales/ %Margin & Cash margins/ Terminal stock.

Formulate strategy to increase the Margins and Sales via Rationalizing product mix and Pricing strategy, Reducing number of days of sale, Implementing meaningful promotions via commercial calendar, Re-classifying merchandise, Negotiating product cost with BP, Reducing Logistics cost, Use age stock from warehouse during ESS, Increase UPT and ATV.

Plan Seasonal launch for each region in line with Brand Strategy in conjugation with operation and visual team.

Constant Analysis of product performances, customer preferences, best sellers and worst sellers and forecast the future buy in line with department mix.

Manage the Allocation process of merchandise across all stores by making best use of systems available. Also set up the BTF (Build to figure) against all Dep’t. and categories so that the sales can be maximized from stores.

Senior Merchandiser, Taurus Limited JUL 2005 – AUG 2007 Merchandiser, HANUNG Limited MAY 2004 – JUN 2005

Merchandiser, PASUPATI Limited SEP 2002 – APR 2004 Marketing Support, Corporate Specialist Group, Tata – InfoTech DEC 2000 – AUG 2002 Engineer, RAYMOND Ltd. June 1997 to July 1999

Provide an anchor role in the Erection & Commissioning of the plant at Raymond’s Ltd. from June 1997 to Dec. 1997. After Dec. 1997 till June 1999, I worked as Production Engineer and take care of the smooth running of the Plant-2 and machines.

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