Digital Marketing Manager

Allison P. McGown

**************@*****.***

(C) 816-***-****

Tampa, Florida

Innovative, collaborative, leader who thrives on strategizing and delivering SaaS digital products. Client-facing software product management and implementation experience in learning management and revenue optimization coupled with analytical solution-driven results deliver a track record of exceeding expectations and launching unprecedented revenue driving products. Entrepreneurial in spirit and motivated with a bias towards action and a strong will to positively contribute to a larger-than-life vision. Agile, Lean, Scrum SDLC Quantitative & Qualitative Research UAT, User Stories, & User Testing SaaS Product Management Functional & Business Requirements Documentation

Product Marketing

Cross Functional Team Influence Tactical and Analytical Reporting Stakeholder Relationship Management Google Tag Manager Certification 2019 Google Analytics Certification 2018 Collaboration Tools Competent i.e. Atlassian

PURPLE ROCK SCISSORS

DIGITAL STRATEGIST JAN 2018 - PRESENT REMOTE

● Collaborative team player delivering across multiple verticals (theme parks, healthcare, tech, etc) with cross-functional teams including project managers, developers, and designers

● Present timely analytical and qualitative research reports such as website metrics and competitive analysis

● Solution client objectives utilizing historical data driven strategies

● Conduct and report on user acceptance testing

● Continually improve on processes by testing and adopting new online applications such as Air Table, Trello, and Quip based on project demands

FRONTLINE PERFORMANCE GROUP

SOFTWARE IMPLEMENTATION MANAGER MAY 2017 - NOV 2017 ORLANDO, FL

● Developed, presented, and reported on implementation curriculum for internal and external stakeholders for home grown SaaS revenue optimization software

● Stakeholders, entry to C-level, across verticals such as car rental, theme parks, and hospitality adopted software due to implementation curriculum

● Managed product backlog and roadmap ideated with user experience REDVECTOR

PRODUCT DEVELOPMENT MANAGER JAN 2016 - MAY 2017 TAMPA, FL

● Drove revenue by supporting sales proposals and satisfying client requests with software enhancement funding

● Led on-site implementations and user acceptance testing with learning management software

● Collaborated in lean, agile sprints with the development team to create product roadmaps

● Awarded “Team Member of the Quarter” by way of colleague nomination and testimonial WEDNESDAY CONSULTING DIGITAL MARKETING CONSULTANT AUG 2015 - NOV 2016 TAMPA, FL

● Freelance digital marketing consultant for clients in verticals such as health, politics, and finance GHP NETWORK RESEARCH & DEVELOPMENT MANAGER MAY 2014 - JULY 2015 TAMPA, FL

● Researched & developed international healthcare conferences including project and budget management Education

UNIVERSITY OF MISSOURI - KANSAS CITY BACHELOR OF ARTS COMMUNICATION STUDIES MAY 2014

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